White Oak Advertising and Public Relations

12/07/2022

Blog: A Holistic Approach to advertising.

Potential clients sometimes come to us and say something like, "I need a billboard," or "I want to do a radio spot," or "I need someone to help me do a Facebook ad." I understand the impulse to do this. I have to resist the urge to say the same thing when trying to mar

04/17/2021

Show some love to the fine local businesses that give Cleveland Life its "heartbeat."

"Heartbeat" is our brand new bi-annual publication, and Issue No. 1 has just come out! In addition to local hotels, and inbound Interstate welcome centers and rest areas, they're also available at your favorite local businesses:
Jerry Hoffer Attorney at Law PC
Catch Bar and Grill
Stack Southern Bistro
Glassworks - Kim Currin Creations Gallery and Studio
Church Street Candle Company
Cafe Roma
The Press
Mash & Hops Craft Beers
McIntire & Associates Insurance
CBC - Cleveland
Hyderhangout: Quilt Fabric & More
The Bench Jeweler
Southern Grace Boutique
Fork and Spoon
Museum Center at 5ive Points
Studio 323 Architecture and Design
Ian Harper, CPA PLLC
Mainstreet Cleveland
American Portables

03/10/2021

Our latest website project landed a client No. 1 on Google in just 14 days! Not too shabby.

02/11/2021

Check out the newest commercials to hit your TV!

Mario Lopez helps hype Echelon Fitness.

02/10/2021

"Marketing works. Advertising works. Those are easy answers and may be self-evident. The next level of detail—how well do they work, what specifically worked well, how much did it cost and, perhaps most importantly, what is a total waste of time and money—are harder questions to answer. Let’s call this the marketing accountability void."

Marketing works. Advertising works. Those are easy answers and may be self-evident. The next level of detail—how well do they work, what specifically worked well, how much did it cost and, perhaps most importantly, what is a total waste of time and money—are harder questions to answer. Let’s c...

02/09/2021

You can't beat a Bernie meme!

The Bernie pose that launched a thousand memes.

02/05/2021

We're hiring! Share with all the superstars you know.

https://whiteoakad.com/careers

02/04/2021

Like almost everything, Super Bowl 2021 Ads will be impacted by Covid-19. Read to find out how!

https://l.facebook.com/l.php?u=https%3A%2F%2Fadweek.it%2F35IsGq4%3Ffbclid%3DIwAR0vrRn5tWPpF6_2GAezygAUCAe8paLQu-ZtzUsz6Bou7BalhYYGnxgWhFQ&h=AT3jg7Wf8HrniTPiQdbEZlYicuxExsB8IJBgcgAqN-bQJfIiCAtUP07svyu1Jb2gtvEMPN4YhPEKcm_digHQ7hUxcDZ-q_z6gP1fztllQSm1xqJ2t1ZKuYd9Ne-x8xYhyiM0&__tn__=%2CmH-R&c[0]=AT3T_AYzOb4X8r9oL6a31cV5vGY9eYOo7loRhakdcWlvZFkob6Pfldn8N4T53MjhUWQp7SHda5bx1Fm7VR3VqR-lBoc0Ks4LFrRy7-JaCacH5zeN-A1wzobH-lrjEVuiInktPLDvRBIwxIvgBo35f5_SEcIkVaXmUYU7TQthJV_RDOAd

Lower attendance means Tampa Bay's Big Game could look different.

02/03/2021

"There is an innovation boom happening in audio."

https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.adweek.com%2Fsponsored%2Fthe-innovation-boom-that-will-power-audio-advertising-in-2021%2F%3Ffbclid%3DIwAR10BKL4EBwoJ0ITe-aOmW3PlQ_zc2-VEXlxuaHuQwQ12a6E5be4V-b8Z9Q&h=AT1mw-1bM0wi-f9DJmk5N2wNkAvIKZ4v-7MWNUfX9oqViz9r_-K6OfyAJWug552GlzuTfQmHhjhK_QVmjEaPBKnnCimwDRduscxI31NGl9GwjFb98sFGjJBInnUv0nr314El&__tn__=%2CmH-y-R&c[0]=AT2D_X1P1INqrIpEsPZe18Ql4C7eSrVsOeYuISUcdQTmetCSa1YYalYluZ8AtUdZ3WrlDQzVSRqP-inVVZTSL7VfmWUYk39w_XZXG-4QQOtt_G4vUIAUOAN4vfgmnk1Vefdx_43ca3QWlw76ysL3lptJm1YmNMq-XmLlRFCJ1uDOhAotWSxIni8TOqHIT64SI34ORAaR

How to keep up with people's ever-shifting listening habits

02/02/2021

So WE don't have to learn the hard way!

https://l.facebook.com/l.php?u=https%3A%2F%2Fadweek.it%2F38MynVR%3Ffbclid%3DIwAR3Iqr87pQbcFzgkzTixC0t3TAanXr3OyHMq1dUfyF_oVIR_W4i2tbKcbMU&h=AT1iVMxjzlcQViau4As-4OvdMD4I1TVFsPkOWxaJpYeYsZlPnAjYPmn5hI46modrBvabJLR5rYE6fqZEtMqrl5XgQpQGpYrORm9v919rsLKfPkD0l9jFjn-WUWUQjOoLVh8x&__tn__=%2CmH-R&c[0]=AT0tOJr_NIzd8u6cQj5PCj7mqv8yIsIlho6odhKOViIE87QXRoDBOFNhdrU7sVNuSNPkB_FRkyBHoZaOFk244q8mGIDqe8aUTJPdRYmSQHg2E-g6pxWjp-iD5ApW6nXr10DxJ5AaRpmAxRvuV2t9WDMP_FDF8V5JKu9DB3Z4teP3PjNl

An agency veteran offers leadership lessons for 2021

01/28/2021

Employees and clients come first!

https://l.facebook.com/l.php?u=https%3A%2F%2Fadage.com%2Farticle%2Fmktg-str%2Fhow-agencies-can-weather-unforeseen-crises-putting-people-employees-and-clients-first%2F2304811%3Ffbclid%3DIwAR0vrRn5tWPpF6_2GAezygAUCAe8paLQu-ZtzUsz6Bou7BalhYYGnxgWhFQ&h=AT36FBEe6oLVWIbmqub20VJcW8BzLWf-BT5Aa_4ErsG8njYkReAMUyXhTzZhXTKjvOXVyGORZ5-PdaiUDDtQQ3ORQAM_eUjQ04v9ZW4_oCxa0kI_7g8-IpDuQ3NVAOncz1zq&__tn__=%2CmH-R&c[0]=AT1wBDMBtlhfG5uE4qqyN4Jw_No50aJXuNHQvdem0rcI7DtGlaL372pctAbxWHMk1NfDlJAtpGI63kFLlXVJWH3xsX7W6Ur1IVMywQF8CRPZjnCwyEA-gLxKXway1Vgy3BgBbaxUSOrFNQ_UVvzvF7dfgSLFFvhzBImAmSxFySy2zAqT

One of the silver linings of a crisis can be that it reveals exactly what your business’ core values are. Here's how one of Ad Age's Best Places to Work dealt with multiple crises simultaneously by doubling down on those values.

01/27/2021

Ever thought about using TikTok to expand your advertising?

https://tiktokforbusiness.studio30.adage.com/?utm_source=adage&utm_medium=stub&utm_campaign=tiktok_guide