Samantha Illustrated

02/20/2022

all star wknd in cle ★

11/29/2020

may the winding down of the day remind you, tomorrow is on its way, and even though it is unknown, you will not be alone as you travel there. light will meet you on the path. hope will last. ⁣
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happy birthday, george. ⁣
thank you for keeping the light on for all of us.⁣
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♥️✨⁣
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⭑⁣

07/10/2020

we’ve got to, got to, got to go whole heart.
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the piece that started one of my favorite offerings.
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music, just like a picture can hold so many memories. so — i combined the two.
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⭑
moment: seeing your best friend after you walk down the aisle.
lyrics: whole heart x + .
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07/07/2020

that’s just my type.
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but do you know what your type is? there is so much power in a typeface or font (not the same, but we’ll save that for another time) — type can dictate the entire style, look and feel of a brand.
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before spending hours on or going on + choosing the ‘best font’, it’s important to understand your brand’s personality.
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with my clients, i like to play a little ’this or that’ game to help determine their brand’s style + personality.
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for ’s brand i chose the Helvetica Neue font family. the GrooveRyde brand is modern, clean, bold, confident, daring, etc. + this font family helps to convey these personality traits.
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04/21/2020

identity.
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via patterns + textures. often forgotten or deemed low priority, these elements of your brand actually have a pretty big role in your brand’s identity.
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patterns (shown in this graphic) or textures (think things like surfaces) keep you without having to put your logo on every single item.
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in this example, one of the brand’s patterns (a repeated design element) actually came from wallpaper. when the audience sees this pattern their brain automatically triggers memory of the brand.
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what are some of your favorite brands? let’s identify their patterns + textures.
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04/17/2020

mood.
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when business is in motion it’s easy to fall into the “if it ain’t broke don’t fix it” mentality.
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do you ever look in your closet + want to just get rid of it all and start fresh? yes, you could continue on with the same “look” that your wardrobe provides (“if it ain’t broke don’t fix it”), but do you truly align with said look? sometimes the answer is a completely new wardrobe, but most times it’s getting creative and styling something that already exists, in a new way.
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ok, so ... now what? enter: mood boarding. visioning. brainstorming. — inspiration.
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⭐️?: can you match the brand to the board?

// pc.

12/25/2017

to: my followers, clients, the incredible community of creatives, family + friends [my supporters].

love: SAMta!

merry everything + happy, healthy always. ❤️

11/05/2017

apparel design for Cleveland Yoga 🧘🏻‍♀️ 🤩

Our team is getting ready for ! Our new sweatshirts were just printed to include Westlake! We met and auditioned some talented new teachers today! Get ready....we are excited to share our practices with ’s . We are slated to start with an introductory schedule post-Thanksgiving week. (Fingers crossed construction and permits go through!). Stay tuned for updates.

11/03/2017

a wise man once said, ‘RYDE WIT ME’.

11/02/2017

got hustle though.

10/13/2017

🆕 apparel designs for BARRE Cleveland | treat your body by checking out this beautiful studio!