Bootstrap Creative

28/04/2025

Three quick marketing reminders: check the dates on your blog posts, use ad copy to attract better leads, and keep an eye on your search performance after Google's March 2025 Core Update.

🟨 Details here: https://hubs.ly/Q03k0zQX0

02/04/2025

Want to take your Bing Ads and Google Ads campaigns to the next level in 2025? Check out the latest insights from Bootstrap Creative's newsletter:

🔹Learn how to effectively track Bing Ads in GA4
🔹Optimize your remarketing campaigns
🔹Understand Google's Buyer Intent Tool

Whether you're a digital marketer or business owner, these tips will help you improve your ad performance and better understand customer behavior.

Link in the comments!

31/03/2025

When I create custom modules, I often need similar code, and I found myself writing the same stuff over and over. So I created a little snippet I use to start a new module. I just copy and paste it into the HTML section of a custom module and make adjustments as needed.

Link to the code snippet in the comments! 🤖

29/03/2025

How to create a hubspot module. - HubSpot developer tutorial.

25/02/2025

Stop guessing with your Bing Ads performance! 🔍 Learn how to track and optimize your campaigns using GA4. https://hubs.ly/Q0388XxM0

As a marketing manager, understanding the performance of your keywords is crucial to optimizing your campaigns. Tracking engagement metrics like session

20/02/2025

Google Ads for B2B Lead Generation: Important Things to Know

Read post: https://hubs.ly/Q036K0Hs0

Google Ads can be a powerful tool for B2B lead generation, but it requires a different approach compared to e-commerce or local service businesses. If

19/02/2025

🚨 Is your industrial B2B website driving buyers away? Many frustrate visitors with poor navigation, outdated design, and hard-to-find product info.

👉 Read more: https://hubs.ly/Q036SX0m0

If you’ve ever tried to navigate an industrial manufacturer’s website, you’ve likely run into issues—slow load times, missing product details, and clunky

18/02/2025

How to Identify and Re-Engage Unengaged Contacts in HubSpot

Read post: https://hubs.ly/Q036K0QS0

If your HubSpot marketing contacts list has grown too large, it’s time to clean up unengaged contacts. Using HubSpot’s AI List Builder, you can quickly

14/02/2025

🚀 Planning a website redesign or migration? Don’t start without a solid plan!

A well-structured website isn’t just about looks—it needs to drive results. My Website Redesign & Migration Planning Checklist helps you:

✅ Define clear goals & audience
✅ Organize content & SEO strategy
✅ Avoid costly mistakes & downtime

Download the free checklist and make your redesign a success! 🔗 Get it here: https://hubs.ly/Q036J_nl0

Discover effective rebranding and website redesign project plan templates to streamline your next project. Explore customizable templates for rebrand planning, timeline creation, and Excel/ PDF formats.

06/02/2025

A few years ago, the MQL (Marketing Qualified Lead) was the gold standard for measuring marketing success. But times are changing. Buyers aren’t just data points in a CRM—they’re people looking for solutions to real problems.

Even Jon Miller, the cofounder of Marketo and the originator of the MQL framework, recognizes the need for a shift. As tracking and attribution become more challenging, the best path forward is focusing on how we help, educate, and build trust with buyers. It’s time to rethink success beyond lead volume and start measuring real engagement, customer trust, and long-term relationships.

06/02/2025

Working on a new HubSpot website migration for an industrial machinery company. First step is to define the core theme elements like colors, typography styles, buttons, etc. I am setting this up inside Figma.

22/08/2024

In addition to Google search, people are increasing using AI search like ChatGPT to provide recommendations. On a related note, HubSpot recently released an AI Search Grader (https://hubs.ly/Q02M8-j30) that offers a score and optimization for your business in AI language models. A rise in ChatGPT searches is a new reason why SEO and topical content marketing are important for a business that wants to be found and listed on these AI chat platforms. These language models pull data from multiple sources to then be able to make recommendations.

The question I have about this is how brands will pay to sway an AI's unfavorable opinion. And should they be able to? Google used the "ad auction" to solve this problem with search, but even that rewards big wallets.

If you compare this to human marketplaces like farmers' markets, you can visually observe buyer behavior. "Look at the long line, that produce must be good." Or you can randomly sample people leaving and ask what farmer they recommend. In any digital marketplace, we are going in visually blind and trusting a guide to help us w**d through the noise and make a decision. Google and AI providers own the human behavior data so that they can learn/adapt, but the buyers can't. Back to the farmer's market analogy, Google can be on a roof looking down, observing the trends and behavior of the crowd.

In contrast, we are just one person driving up to the farmer's market in our car and asking someone to give us the best fruit at the cheapest price. We are trading self-made data-driven choices for quick and convenient data-blind recommendations.

What do you think?

💡 This is an excerpt from my monthly newsletter, where I share more insights like this. Subscribe for more ideas and trends in digital marketing and AI. https://hubs.ly/Q02M8ZFW0