What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Criterion.B

Criterion.B is a digital marketing agency that specializes in all facets of the multifamily industry.

05/12/2026

Bringing the brand into the room. 🎙️

We recently helped bring Sayan Construction’s brand into their new podcast studio — from the logo on the wall to the custom details throughout the space.

Now it’s live, and Jon Simpson joined the Just Sayan Podcast as a guest.

Take a look at the space and watch the episode here: https://www.youtube.com/watch?v=crq7EsBG6Lo

05/08/2026

More than a new look, this was about building something that lasts.

Sayan Renovations & Construction needed a brand that could grow with them and show up consistently everywhere — from the field to their marketing materials.

We created a full brand system, from the logo and colors to patterns and messaging, then brought it to life across real-world applications like job sites, spaces, and collateral.

The end result is a brand that not only looks strong, but works everywhere it needs to.

03/10/2026

We had to jump on the "Random Updates" trend. 😂 Keeping our boss informed (whether he likes it or not).

Beyond the high-level strategy and branding audits, this is the energy that fuels our office every day. We believe the best creative work comes from a team that actually enjoys working together.

03/03/2026

For the bold. For the adventurous. For the free-spirited. We embarked on a journey with "The Lindy," a property inspired by the trailblazing spirit of Amelia Earhart. Our mission: Craft a brand identity that captures her fearless essence.

It’s a testament to how a powerful narrative and cohesive design can attract a truly like-minded resident base. See how we helped The Lindy take flight.

02/12/2026

We love seeing a brand come to life! We’ve been putting together vision boards for several Rangewater properties to show how their branding looks across different items, from resident gifts to office supplies.

It’s a simple way to ensure everything feels consistent and high-quality before anything goes to print.

02/04/2026

Disciplined investing. Professional management. Principled leadership.

A behind-the-scenes look at the new visual identity for Hamilton Point Property Management. We worked with their team to craft a brand that reflects their institutional strength and steadfast commitment to performance. From the core logo to a complete guide for real-world application, every element is designed to signal integrity.

01/28/2026

Tradeshow season is officially here, and your physical presence is the ultimate handshake. 🤝 We’re proud to showcase the latest booth design we’ve completed for our friends at One Model. In a sea of booths, this setup was built to stand out and invite people in.

01/08/2026

New year, new events. Take a look to see where the Criterion.B team will be this month, and let's find time to chat.

01/05/2026

Say hello to Ryan, our Senior Promotions Specialist. He's dedicated to crafting the exciting, engaging promotional solutions that turn client initiatives into unforgettable experiences. Simply put: Ryan makes the strategy pop.

12/25/2025

Trading in the strategy boards for the holiday spirit. We know how to work hard and celebrate harder. Wishing everyone a relaxing and Merry Christmas!

Address

4843 Colleyville Boulevard Ste 251/153
Colleyville, TX
76034

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://criterionb.com/

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