Shiny Ball Media

06/26/2015

TV is seeing a bit of a decline from the increased popularity to digital video, though probably not as much as you might expect based on all the hype.

11/19/2013

Do you fit the profile fellow advertising peeps?

http://bit.ly/1b69mQL

Did you know advertising professionals love Helvetica, foreign films, bourbon, po*******hy and muting TV commercials? OK, you probably did know all that, but kudos to Lowe Roche for compiling a bunch of these agency lifestyle stats (specific to Canada, but mostly universal) into one video meant to a...

11/12/2013

A week in the life of today's hyper-connected consumer broken out by three age groups.

http://ex.pn/10NiOpT

In any given week, a consumer moves seamlessly in and out of channels to research, find and buy products. In the infographic below we looked at three age groups – 18-34, 35-49 and 50 and older – to break down the number of activities and types of devices used to email, visit websites, engage in soci...

11/08/2013

30 Great Print Ads That Tell a Visual Story

http://www.bhatnaturally.com/advertising/30-great-print-ads-that-tell-a-visual-story/

Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops. 1. Al-Ain Desert Wildlife Park If the animals are awake till late at night, it's natura...

09/30/2013

I have been guilty lately of a few posts surrounding the end of (I still can't really believe it's over) Breaking Bad!

http://www.businessinsider.com/facebook-tv-network-sharing-2013-9

Reports will help draw more advertising and engaged users.

09/23/2013

How many times have you had this debate? In the end, it does depend on how you use social media and what you are trying to achieve.

http://www.inc.com/scott-elser/is-social-media-advertising-or-pr.html

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?

09/17/2013

More clever media placement ideas!

http://adage.com/article/agency-news/10-unexpected-media-placements/234338/

With creative efforts now appearing on urinals, straws and shoes, here are 10 of the weirdest yet smartest media placements from the past few years.

07/23/2013

So far women's legs have been off limits, but no longer in Japan!

http://www.odditycentral.com/funny/young-japanese-women-rent-out-their-bare-legs-as-advertising-space.html

Japanese company Absolute Territory PR pays young girls to wear advertising stickers on their zettai ryouiki area, the thigh area between their mini skirts and long socks

03/28/2013

http://mashable.com/2013/03/25/facebook-replies/

03/28/2013

Interesting - 50% of post-level engagement occurs during the first hour.

http://allfacebook.com/optimal-viral-three-hours_b113559

Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral.