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GearUp Media Group

Specializing in the trucking industry providing full service marketing and technology solutions.

09/04/2026

🎉 Celebrating 10 Years with Jessica Bell! 🎉

Today, we’re celebrating an incredible milestone! Jessica's 10-year anniversary with GearUp!

As our Senior Account Manager, Jessica has spent the last decade building strong relationships, supporting our clients, solving problems, and being someone our team can consistently count on.

Jessica, thank you for everything you’ve brought to the team over the past decade. We’re incredibly grateful to have you with us and excited for what’s ahead.

Please join us in congratulating Jessica on 10 amazing years! 👏🎉

09/03/2026

The Fall Hiring Sprint Is About To Begin - September is a pivotal month for carrier recruitment

September is when the freight market shifts into a higher gear. Retail inventory builds for the holidays, produce season winds down, and carriers start planning for the busiest quarter of the year.

For recruitment, that means three things:
🚚 Drivers start thinking about a change — Post-summer, drivers evaluate their earnings and home time before the holiday crunch locks them in.
🛣️ Fall freight creates new lanes — New routes mean new openings, and carriers who post first get first pick of the talent pool.
📊 Q4 budgets are being set — Marketing spend decisions made this month determine how competitive your hiring will be in October, November, and December.

The carriers who treat September like a sprint — not a warm-up — are the ones who enter Q4 fully staffed.

Is your fall hiring plan ready?

09/01/2026

Indeed Is Where Drivers Look First. Are Your Ads Converting?

Why Indeed ad management determines whether your jobs page fills up — or falls flat

Indeed is still the first stop for most CDL drivers actively looking for a job. That makes it the highest-intent channel in recruitment marketing — but intent alone doesn't fill seats.

Here's what separates an Indeed account that converts from one that burns budget:

✅ Budget pacing — Spend is spread across the month so you're not out of budget by the 15th when drivers are searching hardest.
✅ Job title targeting — "CDL-A Driver" vs "OTR Truck Driver" vs "Local Driver" attract different candidates; the right titles filter in the right applicants.
✅ Sponsored job placement — Top-of-search placement beats organic listings when the market is competitive.
✅ Application flow — Every extra click between Indeed and your ATS costs you drivers; the best accounts minimize friction.

Drivers on Indeed are ready to make a move. The carriers who manage their accounts with precision are the ones who convert that readiness into hires.
We manage Indeed campaigns for carriers every day. Let's make sure your jobs page is pulling its weight.

08/28/2026

📋 Q4 Is Coming. Is Your Recruitment Strategy Ready?
🚀 Why Q4 is the time to lock in your 2027 recruitment strategy
Most carriers slow down hiring in Q4. The smart ones use it to get ahead.

🔥 Why Q4 matters for recruitment marketing:

📉 Less competition — When other carriers pull back ad spend, your budget goes further and your ads stand out more
📅 Planning time — Q4 is the perfect window to audit your 2026 performance and build a better 2027 strategy
🎯 Driver pipeline — Drivers looking in Q4 are often more serious about making a change
💰 Year-end budget utilization — Deploying remaining budget in Q4 delivers the highest ROI period of the year

🗓️ August is the last month to build your Q4 strategy before the fall rush.

Ready to gear up? 🚀 Visit gearupmediagroup.com

08/25/2026

📋 One Channel Won't Fill Your Fleet. You Need a System.
🔄 Moving beyond single-channel hiring to a complete recruitment marketing system
Relying on a single recruiting channel is like running your fleet with one truck. It works until it breaks.

🔁 A full-funnel recruitment marketing system includes:

🔝 Top of funnel — Programmatic advertising and social media build awareness and attract passive candidates
🔍 Middle of funnel — Google Ads and LinkedIn capture active searchers and retarget interested candidates
💼 Bottom of funnel — Indeed ads and optimized careers pages convert applicants into hires
🔄 Post-hire — Attribution tracking closes the loop so you know what's working

Each channel feeds the next. When one channel softens, others pick up the slack.

⚡ GearUp builds and manages full-funnel systems for carriers. Let's design yours.

08/21/2026

🎉 Happy Work Anniversary, Jenny! 🎉

Today we’re celebrating Jenny Saechao, our Finance Assistant & Legal Notice Specialist!

Jenny, thank you for everything you do and for the dedication, attention to detail, and reliability you bring to the team every day. Your hard work behind the scenes helps keep everything moving, and we’re grateful to have you as part of the team.

Here’s to another great year ahead! 🥳👏

Happy Work Anniversary, Jenny!

08/20/2026

🎉 **Happy Belated Birthday, Brigitte!** 🎂

Brigitte was smart enough to take her birthday off yesterday 😎 — but we couldn’t let her get away without celebrating her!

As an owner of GearUp and the woman who keeps the numbers, finances, and probably the rest of us in line 😂, Brigitte is such an important part of everything we do.

We hope you enjoyed a well-deserved day away from the spreadsheets, emails, and all things GearUp and got to spend it doing exactly what you wanted!

Help us wish **Brigitte a very Happy Birthday!** 🥳🎈❤️

08/19/2026

👤 CDL Drivers in 2026 Want More Than a Paycheck
💪 Evolving driver expectations and how carriers should respond
The days of a driver choosing a carrier based on pay alone are behind us. In 2026, the carriers winning the talent war understand the full picture.

🔥 What today's CDL drivers prioritize:

1️⃣ Consistent home time — Predictable schedules beat higher pay with unpredictable time off. 3-out/1-home is the new minimum standard.
2️⃣ Equipment they're proud to drive — Drivers talk about their trucks. Modern, well-maintained fleets are a recruiting advantage.
3️⃣ Respect and culture — Drivers stay at carriers where they feel valued. Culture isn't a buzzword — it's a retention strategy.
4️⃣ Benefits that matter — Health insurance, 401(k) match, and driver-focused benefits like passenger policies and pet programs.

🏆 The carriers adapting to these expectations aren't just filling seats — they're building waitlists.

08/18/2026

🔍 When Drivers Search for CDL Jobs, Does Your Carrier Show Up?
🎯 How search ads capture drivers actively looking for CDL jobs
Google is where drivers go when they're ready to make a move. "CDL jobs near me," "trucking companies hiring" — these searches happen thousands of times every day.

Google Ads for recruitment works because:

🎯 You capture drivers actively searching — not passively scrolling
💰 Budget is controlled entirely by what you're willing to spend per click or per application
📍 Targeting is precise — by location, search terms, device, and time of day
📊 Results are measurable down to the individual application

⚠️ But you need the right strategy. Broad keywords waste budget. Smart keyword research and negative keyword management make the difference between $50 cost-per-application and $5.

08/14/2026

🌐 Your Careers Page Is Your #1 Recruiter. Is It Working?
💻 Why your careers page is your most important recruiting asset
Every dollar you spend on recruitment marketing leads to one destination: your careers page. If that page isn't converting, you're burning budget.

🔥 Top-performing carrier careers pages do five things differently:

📱 Mobile-first design — Over 70% of CDL drivers search for jobs on their phones. If your page isn't mobile-optimized, you're invisible.
💰 Clear pay transparency — "Competitive pay" doesn't cut it. "$90,000–$110,000" does.
⚡ Fast load speed — Every second of delay drops conversion rates.
✍️ Simple application flow — If it takes more than 5 minutes to apply, you're losing qualified drivers mid-form.
🗣️ Driver testimonials — Real voices from current drivers build trust faster than any marketing copy.

💥 Your careers page isn't a formality. It's the most important page on your website.

Address

Colorado Springs, CO
80919

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://gearupmediagroup.com/

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