WSI Peak Digital Strategy

WSI Peak Digital Strategy Digital Marketing Strategy: Businesses hire us to generate leads & sales via a personalized strategy. Are you looking to grow your business?

If so, digital marketing is the key. With digital marketing, you can reach a wider audience and connect with potential customers where they are already spending their time online. WSI can help you develop a digital marketing strategy that is tailored to your specific business needs. We offer a wide range of services, including website optimization, search engine optimization (SEO), pay-per-click (

PPC) advertising, social media marketing, and more. We will work with you to create a custom plan that will help you achieve your business goals. Contact us today to learn more about how WSI can help you grow your business with digital marketing. My experience as a leader of a global services delivery organization for a Fortune 100 company includes skills like solutions architecture, software development, project management, and customer relationship management. Why is this important? It means you get much more than a digital marketing partner - you get a seasoned business and technology professional who can bring a perspective to your business that most digital marketers cannot. My philosophy is that I'm only successful if you are successful. I will learn about your business and your goals so that I can create a plan that meets your specific needs. We will then measure and review every month what we have done, share the results, and adjust for the future when necessary. Let me provide a no-risk complementary assessment for you and we'll see if there's any way I can help you!

AI Search Traffic Is Small. Its Business Impact May Be Bigger Than Your Analytics ShowLook at AI traffic in your analyti...
09/03/2026

AI Search Traffic Is Small. Its Business Impact May Be Bigger Than Your Analytics Show

Look at AI traffic in your analytics, and it’s easy to dismiss it. The traffic share is often small. The more useful question is what those visits are worth.
AI referral traffic, meaning visits that arrive directly from AI assistants such as ChatGPT, Gemini, or Perplexity, represented 0.14% of total web visits in Semrush’s analysis. Adobe Digital Insights found that AI-referred visitors to U.S. retail websites in March 2026 converted 42% better than non-AI traffic and generated 37% more revenue per visit.
The studies cover different audiences and should be read separately. Together, they give business leaders a reason to examine AI search through conversion quality, assisted demand, pipeline, and revenue alongside traffic volume.

See how AI search can influence qualified demand beyond direct referrals, and how to measure conversions, pipeline, revenue, and where to invest next.

WSI Client Success Stories: 3 Businesses, 3 Growth Challenges, and the Strategies Behind Their ResultsA refreshed websit...
09/01/2026

WSI Client Success Stories: 3 Businesses, 3 Growth Challenges, and the Strategies Behind Their Results

A refreshed website, a new ad campaign, or a stronger search strategy can all play a role in growth. Their value depends on whether they solve the business problem at hand.
A capable marketing partner first needs to understand where the business is headed, what stands in the way, and how progress will be measured. Only then should the conversation turn to channels and tactics.
WSI's People's Choice Awards recognize client work grounded in that same discipline. The recognition is meaningful, but the real value lies in the work itself: the challenge, the strategic response, and the results created for the client.
This year’s winning client stories span banking, construction, and luxury retail. Their challenges range from responsible AI adoption to entering a new market and reaching higher-value buyers. Each required a different response.

See how WSI helped a bank adopt AI responsibly, a construction company enter new markets, and a luxury retailer attract better-fit buyers.

When AI Search Recommends Your Competitors: What to Track and Fix FirstThe competitive set buyers see in AI search can l...
08/20/2026

When AI Search Recommends Your Competitors: What to Track and Fix First

The competitive set buyers see in AI search can look very different from the one your business is tracking.
A company may appear in ChatGPT, Google AI Overviews, Gemini, Perplexity, or AI Mode for an important buying question while barely registering in the organic ranking reports you review each month. When that question relates to a service, market, industry, or customer problem your business wants to grow, the appearance deserves attention.
The difference between traditional and AI search results is already measurable.Ahrefs’ analysis of 863,000 keyword SERPs and four million AI Overview URLs found that only 37.1% of cited URLs ranked in Google’s top 10 organic results for the same query.

Track competitors in AI search, spot the buyer territories they’re winning, and decide which visibility gaps deserve action, investment, or monitoring.

Building an AI-Ready Website: The Signals Search Platforms and Buyers Look ForAn AI-ready website makes it easy for sear...
08/19/2026

Building an AI-Ready Website: The Signals Search Platforms and Buyers Look For

An AI-ready website makes it easy for search platforms to understand what your business offers and easy for prospective buyers to decide whether you are relevant, credible, and worth contacting.
Clear positioning, well-structured service pages, useful internal links, credible proof, crawlable content, strong technical performance, and clear conversion paths all contribute to that readiness.
Open one of your highest-value service pages and look at it as if you have never seen the business before.
Can you quickly tell what the service is, who it is for, what makes the company credible, and what the next step should be?
Search engines and AI platforms are working through a related task. They need enough accessible, specific information to understand the page, connect it with the rest of the website, and determine when it is relevant to a search or question.
That makes AI readiness a website-wide issue spanning structure, content, authority, technical performance, and conversion.

Learn what makes a website AI-ready and how structure, proof, technical SEO and internal links can improve AI search visibility and leads.

Ryan Kelly and Cynthia Mordecai Named WSI Agency of the YearWSI, a global network of digital marketing and AI consultant...
08/18/2026

Ryan Kelly and Cynthia Mordecai Named WSI Agency of the Year

WSI, a global network of digital marketing and AI consultants, has named WSI Smart Marketing, a Santa Rosa-based agency, its 2025 Agency of the Year. The recognition, presented at WSI's 2026 Global Convention in Los Cabos, Mexico, honors WSI Consultants Ryan Kelly and Cynthia Mordecai for pairing real client results with an approach based on collaboration rather than one-way strategy delivery.

Ryan Kelly & Cynthia Mordecai have been named Agency of the Year for their collaborative approach, which has driven measurable client growth and success.

WSI Names Alison Lindemann Brand Ambassador of the YearWSI, a global network of digital marketing and AI consultants, ha...
08/13/2026

WSI Names Alison Lindemann Brand Ambassador of the Year

WSI, a global network of digital marketing and AI consultants, has named Southern California consultant Alison Lindemann its Brand Ambassador of the Year. The award recognizes the trusted relationships she has built with clients and the way she strengthens the wider WSI network by sharing what she learns with other consultants.

WSI honors Alison Lindemann as Brand Ambassador of the Year for her commitment to client relationships and contributions to the global network's success.

How to Get Your Business Recommended by ChatGPTA buyer looking for a payroll provider, cybersecurity firm, commercial co...
08/12/2026

How to Get Your Business Recommended by ChatGPT

A buyer looking for a payroll provider, cybersecurity firm, commercial contractor, or marketing agency can now ask ChatGPT for a shortlist and get an answer in seconds. If your company isn’t included, the problem may have little to do with the quality of your work. ChatGPT may simply lack enough specific, trustworthy information to connect your business with the request.
That connection depends on specific service descriptions, consistent company information, visible evidence of experience, and pages that search systems can access and interpret.
There’s no single submission form that guarantees a business will be recommended by ChatGPT, Gemini, Perplexity, Claude, or another AI tool.
Visibility grows from a public record that explains who you serve, where you operate, the problems you solve, and the evidence behind your claims. Strong service pages, reliable company information, relevant proof, and sound technical SEO give these systems a better basis for deciding when your business belongs in the answer.

Learn how clear service pages, credible proof, consistent business information, and technical SEO can improve your visibility in ChatGPT.

WSI Names Peter Jasniewski Recipient of Its Nick Lattanzio Lifetime Achievement AwardWSI, a global network of digital ma...
08/12/2026

WSI Names Peter Jasniewski Recipient of Its Nick Lattanzio Lifetime Achievement Award

WSI, a global network of digital marketing and AI consultants, has named Peter Jasniewski the recipient of its Nick Lattanzio Lifetime Achievement Award at the company's 2026 Global Convention in Los Cabos, Mexico. The award honors a small number of WSI's most tenured consultants whose sustained contributions have strengthened the network clients rely on for practical, field-tested digital guidance.

WSI honors Peter Jasniewski with the Nick Lattanzio Lifetime Achievement Award for nearly three decades of impactful contributions to digital marketing.

Local Services Ads Are Moving Into Google Ads: How to Prepare Your BusinessGoogle is bringing Local Services Ads into Go...
08/07/2026

Local Services Ads Are Moving Into Google Ads: How to Prepare Your Business

Google is bringing Local Services Ads into Google Ads, placing pay-per-lead campaigns alongside other campaigns a business may already manage in the platform.
The ads will continue to reach local customers through Google Search and Maps. The operating model behind them will change. Campaign management, budgets, bidding, reporting, and lead handling will move into Google Ads.
For companies that depend on local demand, the transition creates a useful review point. It’s a chance to examine how advertising budgets are divided between services, how quickly leads receive a response, and how campaign activity connects to booked revenue.
Preparation should start before the account moves. Historical campaign reports won’t transfer, some bidding controls will change, and Google Business Profile data will feed several campaign details.
The plan below covers what to protect, what to review, and how to measure the transition against business performance.

Google is moving Local Services Ads into Google Ads. Learn how to protect campaign data, review budgets and bidding, and measure leads through revenue.

Video Marketing That Builds Trust Across Search, Social, and AIWhen providers make similar claims, buyers look for evide...
08/06/2026

Video Marketing That Builds Trust Across Search, Social, and AI

When providers make similar claims, buyers look for evidence of how each team will handle the work. Video can provide that evidence early. A specialist can explain the reasoning behind a recommendation, demonstrate a process, surface likely risks, and set realistic expectations before the next sales conversation.
That information becomes especially valuable when a decision involves technical complexity, several stakeholders, or a significant investment. A polished brand film may build recognition. A focused explanation of implementation, quality control, costs, or expected results gives a buyer something they can assess and share internally.

Learn how strategic video marketing builds trust across search, social, sales, and AI by turning expert insights into measurable business outcomes.

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