Axio Design

05/28/2026

YETI, Set, Go

Your brand nerd pals at Axio have long observed that many of the strongest, most durable modern brands are rooted in simplicity, whether that’s purely their visual identity, their messaging, or both. As warmer temperatures arrive, the ubiquitous coolers and drinkware of YETI (all caps, of course…that’s part of it!) will provide an illuminating example of this streamlined strength. While YETI has confidently carved out a brand footprint that aligns with their utilitarian, rugged products, a new ad campaign shows they have some creative versatility up their sleeve. By knocking their wordmark out of its rigid container and extending the brand to encompass an ecosystem of other four-letter words, the block becomes a flexible badge that can be made to fit in with virtually any lifestyle, sport or activity…showing there is truly a YETI for everything. Very NICE!

05/21/2026

This upcoming Memorial Day weekend, and as we approach the 250th anniversary of our independence, please take a moment and join the Axio team in gratitude to the brave men and women who laid down their lives in defense of our country, our freedoms and our way of life. Theirs is a legacy worth honoring and preserving, and won’t forget their service, selflessness and sacrifice.

05/14/2026

Every Moment Matters

To set the right tone in their new offices, USA Wrestling once again came to Axio, entrusting us with a wall mural in the reception area. As visual storytellers, we relish the opportunity to highlight USA Wrestling’s success in previous Games while blazing an attention-grabbing, inspiring trail forward to LA28. Looking to make a big, bold statement? Axio is your agency!

05/07/2026

Think Pink

The month of May heralds many things: blooming flora; Mother’s Day and Memorial Day; and the sight of a certain pink pickup truck rolling around town. That’s right, be on the lookout for the Girl of the West truck! Sporting a snazzy coat of bold and branded Axio-designed graphics, the truck will be transporting Girl of the West Kaylee Gripentrog as she promotes the NFR Open at the Pikes Peak or Bust Rodeo at appearances up and down the Front Range. ‘Tis the season!

04/30/2026

Visitors to Colorado Springs Airport should be on the lookout for some fresh Axio-crafted creative, adorning both walls and digital screens. This year’s campaign is big and bold, just like the PRORODEO action that will be taking place inside Norris Penrose Event Center on July 14-18. As the graphics suggest, it is indeed almost time to Rodeo—have you gotten your tickets yet?? Swing by PikesPeakorBust.org today if not!

04/23/2026

Athletic Aesthetics

Ah yes, that new uniform smell! With several NFL teams hopping on the redesign/refresh train this spring, the combo design/sports nerds at Axio were eager to review the results. Nike always does a great job with these, cranking up the fanfare and shining a light on the creative process while remaining tethered to each club’s unique brand. The trend this season is nostalgia, which has been true outside the sports world as well. These refreshes are aimed toward fans of a certain age, who will likely be overjoyed to see the Commanders leaning hard into their iconic Super Bowl-era look, or the revival of the Falcons’ splashy red helmets. No club seized the moment harder than the Titans—not satisfied with a one-off throwback look, they’ve almost fully shapeshifted into the Houston Oilers of old, baby blues and all. That said, there is tasteful nuance at play here, such as the clean logo update which incorporates the tri-star motif of the Tennessee state flag. Very thoughtful, extremely well-executed stuff and we’re excited to see it in motion this fall!

04/16/2026

Catching ‘Em All

When it comes to commercial trends, Team Axio keeps tabs on Target—great place to shop, even better brand strategy and implementation. The retail giant is known for its tastemaking collabs with other brands, and they’ve got a pretty fun one coming next month to celebrate the 30th anniversary of Pokemon. Not one to shy away from vivid palettes and playful whimsy, Target’s core brand is a uniquely great fit for Pokemon’s colorful characters, realized nicely by the collaboration’s delightful apparel range. While the cheeky integration of Starter jackets and Trapper Keepers lends a retro vibe aimed squarely at Millennial fans, the range’s approachable pricing ensures that the kiddos will be able to score some cool gear, too. Good stuff! (Image credit: Target)

04/09/2026

New Guy in Town

Team Axio is deeply plugged into the Apple brand, quite literally, as daily users of their products in both desktop in mobile settings. Beyond the products, the computing giant is also an all-time success story in brand building. Clean, intuitive minimalism is kind of their whole thing, so when they deviate from that, it raises eyebrows. As part of a recent push to court a younger, more social media-savvy crowd with the MacBook Neo, Apple is going all-in on whimsy—personified by the undeniably cute “Finder Guy”, as he is now unofficially known in the zeitgeist. Longtime Apple advocates know the brand has a history of dabbling in such things, be it through unusually shaped iMacs, vivid colorways and fun accessories, but this feels like Apple boldly cranking that dial up to 11. Early returns on Finder Guy indicate the vibes are positive, but it’s a risky play…become beloved like Baby Yoda, or reviled like Microsoft’s pushy Paperclip Guy? It’s all in the ex*****on, something in which Apple generally excels. We’re rooting for you, Finder Guy!

04/02/2026

Such Great Heights

Yesterday marked the historic launch of Artemis II, humanity’s first manned lunar voyage in over 50 years, and the excitement was palpable. They say a picture is worth a thousand words, and that’s certainly true when looking at shots of this momentous event. Check out the AP’s gallery for some great ones: from spectators to crew to the astronauts themselves, these images tell a rich story of hope, pride, determination and ingenuity. It’s a story about what’s possible, aspiring to unbelievable heights and achieving them. These images were a welcome dose of inspiration for the Team Axio crew, and we hope the same is true for you and yours!

Four astronauts took off on a flight around the moon in what is humanity’s first lunar voyage in more than half a century and the leadoff in NASA’s push toward a lunar landing in two years.

03/26/2026

Multitudes of Medals

The 2026 Paralympic Winter Games are behind us, but the memories will live on for Team USA after racking up 24 total medals in Italy. Thanks to Team USA’s handy interactive medals table, you can drill down and see the medalists by sport—such as Noah Elliott, the Colorado Springs-based Para Snowboarder who snagged both a Gold and Silver in Italy. Congrats to Noah and the rest of Team USA on yet another fine showing! Team Axio had a blast cheering on these dynamic and inspirational athletes, and we’re already looking forward to more Paralympic action. Be sure to check out the table at the following link. (Image credit: TeamUSA.com)

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