Fairlane Web Consulting is THE Colorado Springs SEO and website design company that can get your business noticed on Google! We help local businesses build and expand their business online by dramatically improving their local internet presence through a combination of local SEO best practices and local lead generation website design. Website Design
We only use the best and latest Wordpress Conten
t Management System (CMS) for your new website. Since we specialize in designing and building local business websites, we know what you need to to get more calls and sales for your business. We employ something called a "Lead Generation Website" that is designed to improve your ranking on local search engines and increase leads and sales for you, the business owner! Much different than ordinary websites, the Lead Generation website is designed to do several critical tasks quickly and efficiently. As we said before, the basic nature of these highly-specialized websites naturally increases the odds that search engines will rank your business higher. Second, critical information such as services and products offered, phone number and address (if applicable) are delivered to the viewer quickly and efficiently. This fast and efficient delivery of information to the viewer is critical to help the viewer quickly determine if your products and services are of interest, and can you solve their immediate problem. The end goal is to get the viewer to either call you, email you or visit your store. Many average website designers miss many of these critical details and end up costing their clients sales that should have been easily won. Mobile Enabled Website
Also, don't downplay the importance of a well-designed mobile version of your website that is easily viewable on a smart phone and quickly delivers critical information to the viewer. Most newly-designed local business websites are built with technology called "responsive design." A responsive website uses specialized software that senses the device it's being viewed on (desktop PC, tablet or smart phone) and automatically reformats and adapts itself to the size of screen being used. Not all responsive websites are created equal - it still takes a talented designer to properly display your information across all screen sizes with equal effectiveness. If you're concerned that your local business website is not getting you leads and sales, we'd be happy to analyze your website at no charge and let you know if it is capable of being a great lead generation tool for your business. You can call us at (719) 761-4862 or click HERE to send an email. Search Engine Optimization (SEO)
Simply put, SEO is the process of making your business web properties attractive to search engines. There are many good ways to perform SEO –
• Add great content to website
• Authoritative backlinks
• Correct Name, Address & Phone Number on the internet
• Claim & optimize multiple citation sites
• Many more
What is the goal of an SEO campaign? Ultimately, the goal is to get more calls and sales for your business. SEO can dramatically help your web pages rank better in search engines (Google, Yahoo & Bing, mostly) so you will appear in front of folks searching for what your business provides. Unfortunately, an effective, well-run SEO campaign can be expensive. And the reason behind that expense is a lot of work has to be done. First, your website MUST be up to snuff. In other words, what good would it do to send prospects to a website that doesn’t convert? Second, your website must contain QUALITY content designed to show you and your business as an expert in your field. ”Thin” websites (websites with very little content) will almost certainly FAIL at ranking well in search engines, and the money spent on a good SEO campaign will be wasted. Third, QUALITY backlinks must be created for your web pages. Contact us and we’ll tell you exactly how we create Google-friendly backlinks from relevant authority websites that can dramatically boost your search engine rankings! Is SEO effective and worth the cost? Search Engine Optimization campaigns may not worth the cost for some businesses. Our goal is to be a profit center for your business. In other words, our website design and SEO services should NOT be an expense, i.e. our costs should be more than covered by increased business. Depending on your business model and sales figures, an effective SEO campaign may not be worth the cost. Please contact us at (719) 761-4862 or email us and we can find out if a SEO campaign will have a positive cost/benefit ratio. We have helped many Colorado Springs and surrounding area businesses gain success in the marketplace by strategically implementing our unique and search engine friendly "Local SEO Strategy." A combination of local lead generation website development and local search engine optimization (SEO) techniques all across the businesses' internet properties has proven to be hugely successful across all types of local business niches. If your business isn't growing the way you think it should, call us today at (719) 761-4862 and give us 15 minutes of your time and we'll tell you exactly how to get your business noticed on the internet. Please feel free to check out our great testimonials here on our Google Plus page from real, happy local clients - just like you! Contact us by email -
Or call us at (719) 761-4862
p.s. we also maintain and host Wordpress websites! For a truly hands-free website hosting experience, call us at (719) 761-4862 and let us show you how we can care for your website at a cost that will fit almost any budget!
