Suitcase Designs

06/19/2026

FREEDOM DESERVES REMEMBRANCE

Today, we pause to honor Juneteenth.

A day that marks freedom, remembrance, resilience, and the long, unfinished work of justice.

Juneteenth is not just a date on the calendar. It is a reminder that freedom was delayed for too many, and that truth matters.

It is a day to listen.
To learn.
To reflect.
To honor the strength, culture, history, and contributions of Black communities.

May we hold space for remembrance today. Honor the day by making space for its history. 🖤❤️💚💛

06/19/2026

💡 Your services page has one main job: Help people know if they are in the right place.

That means it should clearly explain what you offer, who it is for, and what happens next. If it is too vague, visitors may assume you are not the right fit. If it is too long, they may get overwhelmed.

Keep it simple:
• Who this is for.
• What is included.
• How the process works.
• What to do next.

You can still sound warm and personal. Clear does not mean cold.

Clear is kind. It respects your reader’s time and helps them move forward with confidence. ✨

If your services page feels vague, book a discovery call and let’s make it clearer.
📩 https://suitcasedesigns.com/contact/

06/17/2026

Nobody walks into a buffet expecting incredible sushi.

And nobody lands on a homepage that lists 10 types of travel equally and thinks — this person really knows their stuff.

The full breakdown of how to fix this is in this week's episode of The Travel Advisor Website Show.

Link in bio.

06/17/2026

🌟 “EXTRAORDINARY!” 🌟

That’s how Prism Voyages LLC described their experience with Suitcase Designs. From the very start, Justin took the time to listen, offer expert guidance, and build a site that delivered everything they wanted—and then some. The result is a website that looks amazing, feels aligned to the brand, and gives visitors a clear, confident path forward. ✨

Client words say it best: attentive, competent, and easy to work with. When someone trusts you to build from the ground up, every detail matters. If your website still feels unfinished, unclear, or not quite like you, a focused refresh can make it simpler, stronger, and easier for clients to trust. 💫

06/16/2026

You might genuinely be excellent at 10 different types of travel.

But excellent at 10 things, listed out flat on your homepage, reads completely different than exceptional at one thing with real depth behind it.

One feels like a buffet. One gets the inquiry.

New episode 👇

When your website lists ten different types of travel you book, you...

06/16/2026

Specificity isn't a filter that turns people away.
It's a magnet that pulls the right ones in faster.

If you're not sure your website is doing that, the Mirror Test will tell you.
Free. Three minutes.

suitcasedesigns.com/test

06/15/2026

Take the free website audit, The Mirror Test, today to see if you're turning away your ideal clients! https://suitcasedesigns.com/test

06/15/2026

If your website takes too long to load, visitors may not wait.

They usually will not tell you. They will just leave.

Start with the basics: 💡
• Remove heavy sections.
• Test your site on your phone.

A fast website feels smoother, more polished, and easier to trust. 💫

💭 What page on your site feels the slowest? Test your site speed this week and fix one slow section.

06/12/2026

Your Website Needs to Make Sense ✨

A beautiful website is great. But if people do not understand what you offer, beauty is not enough.

Your site needs clear services, clear next steps, and clear reasons to trust you. 💫

Design should support the message, not hide it. So when you review your website this June, do not only ask, “Does it look good?”. Ask, “Does it make sense?” 🪄

If your site looks nice but feels unclear, let’s fix that. Book a discovery call.
📩 https://suitcasedesigns.com/contact/

06/12/2026

Your about page isn't there to prove you're qualified. It's there to answer one question — can I trust this person with something this important to me? And most advisor sites never actually answer it.

In this episode, I get into what I call the Trust Page — a different way of thinking about what this page is actually for. I cover why credentials matter in this industry but need real context to land, why your personal travel experience is one of the most underused things on most advisor sites, the right order to lay everything out in, why the photo matters more than people think, and why almost nobody puts a call to action where it actually belongs.

If your about page reads more like a bio than a reason to trust you, this one's worth a listen.

Your about page isn't there to prove you're qualified. It's there t...