Builder Funnel Studios

Builder Funnel Studios Welcome to Builder Funnel Studios - the dynamic creative suite from Builder Funnel. Be sure to check out our Podcast and watch our TV episodes here!

08/14/2018

We're gonna let you in on a little secret.

You aren't reusing enough of your blogs.

Here's how you can save time, improve SEO, and get new leads by using the same content you already have on your website.

08/10/2018

There is more to a good landing page than crisp, sharp looking graphics with a catchy sales pitch. The following are a few tips for improving web page design and conversion rates.

1. Direct Text
Website visitors want to know the point of your website as soon as they land on you page. Be descriptive and engaging, but keep your text brief.

2. Relevant Headings
Titles should be direct and descriptive and capture the reader's attention. Don't add subtitles just to break up the text, but insert them where they naturally fit.

3. Simple Structure
Your visitors should be able to navigate your page even with minimal internet experience, and any forms or payment pages should be simple and transparent. Have a simple menu bar, a clear link to your terms and conditions, and an obvious link to your contact information.

4. Sleek Graphics
By including a short video or one or two high quality pictures, you can increase conversions without distracting visitors. Remember that all graphics must be high quality and used in moderation.

5. No Clutter
Keep your landing page clean, with the least amount of text and graphics needed to convey your message.

6. Above/Below the Fold.
All your important website information must be above the fold. If customers have to scroll down to find your call to action they may never see it.

7. Call to Action
Your call to action must be clear, descriptive, and brief. It should be above the fold so visitors can't miss it and persuasive enough to effectively increase conversions.

If you need some more helpful details, check out our blog: https://info.builderfunnel.com/increasing-conversions-on-your-homebuilder-landing-page

08/10/2018

We are an award-winning inbound marketing agency and HubSpot Gold Partner, dedicated to helping home builders and design-build remodelers tackle their biggest marketing challenges. We specialize in content management and creation, website development, email marketing, SEO, and lead nurturing.

Founded in 2010 in Colorado Springs, Colorado, our team has over 25 marketing & sales certifications and became a Hubspot partner in 2010.

08/10/2018

We hear it all the time - "I want to be on the first page of Google."

But what does that really mean? Does that get you leads? Does that grow your business? Does that get you paid?

We know it is important to be on the first page of Google - but it's just a piece of the puzzle. What we understand when we hear a client say they want to rank #1 typically translates to they want more website traffic.

Increased website traffic increases the odds of you increasing leads. By widening the mouth of your sales funnel, you're naturally widening the bottom of the funnel as well.

If you're curious to learn more about how SEO can help your business in a bigger picture, check out this blog: https://info.builderfunnel.com/how-your-home-building-or-remodeling-business-can-benefit-from-seo-and-ppc

08/10/2018

So you want to rank for a specific keyword or phrase in a certain location.

We get it. But at the end of the day, why do you want to rank on Google?

When you rank on Google, more people can find your website organically. As they search for specific keywords and phrases in certain locations, your website may (or may not) come up.

But if someone gets to your website and has no way to convert, then you won't be able to track your website visitors. Do you have spots on your website where your visitors can leave their name, number, and email address?

Learn how to increase your conversion rates: https://info.builderfunnel.com/increasing-conversions-on-your-homebuilder-landing-page

08/10/2018

The marketing landscape for home builders and remodelers is constantly changing. Marketing strategies that worked 5 or 10 years ago aren't really working anymore.

One of the biggest shifts is the change of power from the sales person to the home buyer or home owner.

Before, a home buyer or home owner would have to contact different companies to learn more about your service. So companies would primarily invest in "outbound" strategies to attract new clients in the form of radio, tv, and print ads.

Now, the home buyer can easily do a Google search and find tons of options. Once they find a few builders or remodelers, they can do research on reviews, processes, and even general pricing.

In other words, the buyer has done their research and has likely made their decision before they even speak to a sales person.

That is where Inbound Marketing comes in. Inbound Marketing utilizes SEO, blogging, social media, and other digital marketing strategies to meet the buyer where they are at in the buying journey.

In the end, your company ends up cutting through the clutter and standing out from your competitions.

Learn more about the Inbound Marketing strategy on our website.
https://www.builderfunnel.com/inbound-marketing-for-home-builders-remodelers-and-contractors

08/10/2018

Are you too afraid to send emails to your contact lists because you're afraid they're annoying in 2018?

You could be missing out on easy clients. (Read this blog in full for 4 kinds of emails every remodeler should be sending: https://info.builderfunnel.com/4-types-of-emails-all-design-build-remodelers-should-send)

Email marketing is a critical piece of the Inbound Marketing puzzle. It's the best way to stay in touch with your leads, and it's a great way to deliver your message. So here are some key tips to look out for when crafting your email:

1. Purpose. Does your email have a valuable purpose? Are you delivering good content, helping your contacts, or at least offering entertainment value? If not, don't click send.

2. Frequency. How often should you be emailing your contact list? Honestly - we think you should be reaching out as often as you can! (Just make sure you refer back to the previous tip before clicking send.)

08/10/2018

-- Why Does Going Viral Matter? --
It's a cultural phenomenon - it's the mark of a great brand! Social media marketing aligns with your sales funnel, and Facebook followers are top of the funnel. So as you increase Facebook followers, you're widening the mouth of your funnel. This exposes you and your content to more people than otherwise would have heard of you.

Check out the full story here: https://info.builderfunnel.com/the-anatomy-of-the-perfect-facebook-post-studying-a-viral-client-success-story

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Colorado Springs, CO
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