Builder Funnel

Builder Funnel We're Builder Funnel, a strategic marketing agency here to help remodelers achieve sustainable busin Our clients work with us 4x longer than the average agency.

If you want to work with an agency that does your marketing tasks to just "check the boxes," we're not going to be a good fit. If, however, you want to work with an agency that takes your business as seriously as you do and recommends marketing tactics that work together to achieve your revenue and profit goals, you're in the right place. We're honest and transparent, fun to work with, and experts

in our craft — but the real reason remodelers work with us year after year is because we get results! Remodelers achieve dramatic increases in website traffic, qualified leads, and closed projects when working with Builder Funnel, and it's because expert marketing strategy is at the core of everything we do. When you partner with us, you're not hiring a marketer to write a few social posts, emails, and pages. You're hiring a team of experts who identify exactly how to take your business from where you are now to where you want to be in the most efficient way possible. With our strategic marketing process, everything ties back to your revenue and profit goals. If you're ready, visit our website to learn more about what we do!

06/05/2026

Most remodelers don’t struggle to land bigger projects because of their market.

They struggle because their business is still positioned for mid-range work.

Here’s what we see all the time:
• Generic websites
• Broad marketing
• Messaging that sounds like everyone else
• Sales processes built for smaller jobs

And then companies wonder why they aren’t attracting $300k+ remodeling projects.

The reality is higher-end homeowners expect something different:
✔ Specific expertise
✔ Professional guidance
✔ Clear process
✔ Confidence before the first call

The companies winning larger projects are intentionally positioned for them.

Bigger projects aren’t random. They’re engineered through strategy, messaging, and process.

06/04/2026

The biggest Google Ads mistakes remodelers make are surprisingly common.

Most campaigns we audit look like this:
• Multiple services
• Multiple cities
• One homepage destination

Then the leads don’t convert and the conclusion is “Google Ads don’t work.”

The real issue is lack of specificity.

The best-performing campaigns focus on:
✔ One service
✔ One city
✔ One landing page tailored to that audience

And instead of obsessing over cost per click, track cost per project acquired.

Because if one click turns into a six-figure remodel, the click cost becomes a lot less important.

The goal is profitable projects, not cheap traffic.

06/04/2026

A lot of companies treat brand and lead generation like separate strategies.

They’re not.

When your brand is strong, your direct response marketing becomes cheaper and more effective.

When your direct response campaigns work, it becomes easier to build brand momentum.

That’s the model we recommend heading into 2026.

Direct response drives leads now:
✔ Google Ads
✔ Meta lead campaigns
✔ Seasonal promotions
✔ Easy booking options

Brand reduces future customer acquisition costs:
✔ Case studies
✔ Project spotlight content
✔ Pricing content by city and service
✔ Video content that builds trust
✔ Local SEO and AI visibility

The best marketing systems do both at the same time.

AI platforms like ChatGPT and Gemini are already influencing how homeowners discover remodeling companies.In this case s...
06/03/2026

AI platforms like ChatGPT and Gemini are already influencing how homeowners discover remodeling companies.

In this case study, Legacy Builders Group generated 5 inbound leads in just one month directly from AI search referrals, verified through HubSpot tracking.

What made the difference?

✅ Strong SEO fundamentals
✅ Helpful, well-structured content
✅ Clear topical authority
✅ Consistent long-term marketing efforts

The biggest lesson:
SEO is no longer just about ranking in Google.

It’s becoming the foundation for visibility across AI-powered search experiences too.

Companies investing in authority and content today are building a competitive advantage for the future.

Read through the carousel to see how it worked.

05/27/2026

A successful marketing campaign is not just about getting clicks. It is about building trust.

One builder client ran a focused Google Ads campaign promoting deck projects in Michigan.

Alongside the ads, they also used:

📖 A deck pricing guide
🏡 Project spotlights with before-and-after photos
⭐ Testimonials and transparent landing pages

The result was over $41,000 in closed design work plus additional leads for future projects.

The ads created visibility, but the supporting content helped homeowners feel confident enough to move forward.

Brand and lead generation work best together.

05/26/2026

Small improvements in your sales process can create a much bigger impact than most remodelers realize.

For example, increasing your close rate from 20% to 25% may not sound dramatic at first.

But mathematically, that’s actually a 25% increase in conversions.

Often, the difference comes down to structure and clarity.

Things like:

✅ Clear deliverables
✅ Defined pricing structure
✅ A packaged process
✅ Better positioning and communication

When prospects clearly understand what happens next, they are often more confident moving forward.

Sometimes growth does not require more leads. It requires improving the conversion process you already have.

05/25/2026

One of the simplest ways to improve your visibility online right now is updating older blog content ✍️

Instead of starting from scratch, focus on the blog posts that are already bringing in traffic

Refreshing content with updated information, clearer formatting, and current examples can help improve both search visibility and AI discoverability

Some helpful updates include:

📅 Updating publish dates
📊 Refreshing stats and screenshots
❓ Adding FAQ sections
🧠 Improving headings and structure

Small improvements to existing content can often create strong results over time

05/25/2026

Many remodeling businesses reach a stage where growth starts to feel stuck

Some months or quarters look strong, but over time revenue stays relatively flat

The natural response is often to work harder and stay more involved

But as the business grows, complexity grows too

More employees
More projects
More decisions
More moving parts

If every major decision still depends on the owner, growth eventually slows to the pace of one person

Building systems, delegation, and structure becomes increasingly important as a company scales

05/24/2026

Is a long backlog actually a good thing? 🤔

For many remodelers, some backlog is healthy. It helps with planning, visibility, and predictable cash flow.

But when projects are pushed 12 months or more into the future, it may be signaling deeper issues.

In some cases:

💸 Pricing may be too low for the level of demand
📉 Potential clients may move on instead of waiting
⚠️ Operational slowdowns may be creating scheduling bottlenecks

A packed schedule can look like success from the outside, but it’s important to understand what’s really causing it.

The healthiest businesses aren’t just busy. They’re balanced, profitable, and operationally strong.

05/24/2026

AI search tools are becoming much more descriptive when recommending remodeling companies.

Instead of simply listing businesses, they often explain what a company specializes in and where they work.

For example:

“This kitchen remodeler in Austin specializes in high-end renovations and has strong reviews.”

That information is usually pulled from content across the web, including:

Project pages
Website copy
YouTube videos
Blog posts
Customer reviews

This is why localized, specific content is becoming so important.

Using phrases tied to your city, neighborhoods, and project types helps AI better understand your business and associate your company with local remodeling searches.

The more clear and specific your content is, the more likely AI systems are to surface your business in recommendations.

Address

1586 S. 21st Street, Suite 100
Colorado Springs, CO
80904

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17192836222

Website

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