Builder Funnel

Builder Funnel We're Builder Funnel, a strategic marketing agency here to help remodelers achieve sustainable busin Our clients work with us 4x longer than the average agency.

If you want to work with an agency that does your marketing tasks to just "check the boxes," we're not going to be a good fit. If, however, you want to work with an agency that takes your business as seriously as you do and recommends marketing tactics that work together to achieve your revenue and profit goals, you're in the right place. We're honest and transparent, fun to work with, and experts

in our craft — but the real reason remodelers work with us year after year is because we get results! Remodelers achieve dramatic increases in website traffic, qualified leads, and closed projects when working with Builder Funnel, and it's because expert marketing strategy is at the core of everything we do. When you partner with us, you're not hiring a marketer to write a few social posts, emails, and pages. You're hiring a team of experts who identify exactly how to take your business from where you are now to where you want to be in the most efficient way possible. With our strategic marketing process, everything ties back to your revenue and profit goals. If you're ready, visit our website to learn more about what we do!

06/17/2026

There is a waiting period. Revenue generation is arguably the hardest thing in business. The saying goes, sales solves all problems. And standing up a marketing pipeline for the first time is a big lift.

But here's what real progress looks like along the way. It starts with traffic and clicks. Then it's leads. Then qualified leads. Then you have real pipeline opportunities. Then design agreements. And then finally, signed projects start rolling in. That's the ladder all the way up.

If your agency can't show you where you are on that ladder and where you're going next, that's the real problem. It's not the waiting period in the timeline.

Reporting shouldn't be about just clicks. It should be about where you are on the sales pipeline ladder and what's coming next. We want to see progress toward revenue.

06/16/2026

What actually works for getting into those AI citations? There are five things that consistently work for remodelers and builders, and the first one is pricing guides.

How much does a kitchen remodel cost in Denver? What does a whole home renovation cost in the Seattle area?

This is the highest AI citation value content you can produce. Homeowners ask this question constantly, and most AI systems are looking for a trustworthy local source to answer it. When you're that source, you get cited.

And here's the part most remodelers miss: buyers who read your number and decide it fits their budget are already pre-sold before they ever fill out a form. 💲

06/16/2026

When somebody tells you to spend $5,000 or $7,000 a month on marketing, it feels insane, because you literally don't have that kind of margin sitting around. So why don't more remodelers just turn marketing on? In my experience, there are three reasons.

The first is pricing. When your leads are scarce, you tend to price to win the job, not to build in margin. You get nervous about the deal, so you sharpen your pencil and lower the number. The work comes in, but there's not much left over. Then when someone says spend $5,000 to $7,000 a month on marketing, it feels impossible. Your pricing was set in a low leverage environment, and now it's preventing you from getting to a high leverage one.

The second reason is that marketing is genuinely a skill. If you spent 15 years remodeling homes, that's where your competence is. Digital marketing, so paid search, SEO, AI, email, social, and attribution, is a whole other world, and it changes every six months. A lot of remodelers look at it and just freeze.

The third reason is the most uncomfortable one. When you actually try marketing for the first time, it tends to expose problems in the business you didn't know you had. You generate a cold lead, the homeowner doesn't know you and doesn't trust you yet, and you can't close them. So you decide marketing produces junk leads and go back to referrals.

But the leads weren't the problem. The sales process had never been tested by someone who wasn't already sold on you.

06/16/2026

Our clients usually convert at 2 to 3%, with many at 6 or 7%, and some specific pages convert up to 15%. The difference comes down to four things.

Real service pages with pricing, galleries, FAQs, and a cost guide that buyers download in exchange for their contact info. Clear calls to action above the fold. And trust signals like reviews, awards, and video testimonials.

A client of ours in New Hampshire was barely getting any inquiries from their site. So we rebuilt their ADU page with the right structure, and the next month their inquiries on that service shot right up. They didn't need more traffic. The page just started doing its job. That's the power of convert.

Now here's the other piece. Only about 4% of the people who find you are ready to buy right now. The other 96% are going to buy in 6 months, 12 months, sometimes 24 months. And if you're not in front of them during that window, somebody else will be when they're ready.

Tactics like email, social, and retargeting ads are how you stay top of mind without bugging people. That's how a casual website visitor becomes a $400,000 project two years later. 📈

06/15/2026

If your agency can't show you the clear line from marketing activity to closed revenue, that's the big problem. So how do you break the cycle? There are really four things.

First, industry specialization. An agency that only works with remodelers understands the difference between a $50,000 bathroom and a $500,000 whole home renovation. They understand seasonality, your buyer psychology, and what a qualified lead actually means for your project type, and why someone with a $200,000 budget behaves very differently from someone with a $40,000 budget. A generalist agency will just plug you into the same playbook they use for dentists and real estate agents, and it doesn't work.

Second, attribution from day one. You should know from the first month where your investment is going and what it's producing. Early on, that investment goes toward deliverables and milestones like a new website, content creation, and setting up technology. Later, it should produce real ROI you can actually track. Clicks and impressions are not the answer. Closed projects are.

Third, proactive monitoring. Someone should catch that broken form before the homeowner does. Someone should notice when a keyword ranking drops, and flag when the market shifts and the strategy needs to adjust, without you having to ask. A good partner is ahead of you on your own business. If you're always the one discovering the problems, you don't have a partner, you have a vendor.

Fourth, long-term infrastructure. There's a big difference between a program that runs on ad spend alone, which stops producing the moment you stop paying, and one that builds owned assets. Your website, your content, your SEO rankings, and your AI citations compound over time. A well written blog post from three years ago can still send you leads today. An ad that ran three years ago cannot.

06/15/2026

Specificity is a huge part of this new AI game. So the obvious question becomes: how does AI decide who to cite?

I like to think about it as a pyramid with three layers.

The bottom layer is the widest. That's content volume. Does your website have any content on this topic at all? Does a page exist that answers the question a homeowner just asked? If not, the AI has nothing to cite. You can't win a citation from a page you don't have. Most remodeler websites are about five to eight pages, with a homepage, some service pages, and a contact form. That's not enough surface area to get found, and it's where most builders and remodelers are right now. They haven't even started.

The middle layer is content quality. You can have a lot of content and still not get cited, because AI is getting really good at filtering out vague, promotional, or evasive content. It's looking for posts that answer a real question directly, with specific numbers, local context, and expert depth. Not "we do kitchen remodels in Phoenix," but "how much does a kitchen remodel cost in Phoenix in 2026," with real pricing ranges, real project breakdowns, and the real factors that move that number. We recently wrote a post like this for a client. It gave real prices, referenced local labor and material costs, and explained what drives the number up or down. Google's AI Overview started citing it as the expert source on that topic in their market.

The top layer is citation authority. This is where your content is already being referenced by other trusted sources, publications, and AI systems that have indexed your material repeatedly. It takes the longest to build, but it starts from the bottom. You get the volume, then the quality, and the authority starts to follow.

And here's what AI won't cite: content that's vague, content that avoids the actual question, content that reads like a promotional brochure, and content with no geographical context. If your blog could have been written for any city in America or any trade in the country, it won't get cited.

Specificity is the whole game now.

06/14/2026

Every lead, every conversation, every quote, and every closed deal needs to be tagged with its source and tracked through the sales pipeline.

Here's why that matters. One of our homebuilder clients can point to $5.95 million in year-to-date pipeline, traced by channel. They can see $2.5 million from organic search, $2.55 million from paid search, and another $900,000 from social media.

When you can see what's working, you can put more money into those channels. That's the difference between guessing and growing. 📊

06/14/2026

Here are two of the five marketing pillars that referrals just can't replicate.

The first is nurture. A referral is one touch. Nurture is dozens of touches over a year or two. That's how a casual website visitor becomes a $400,000 project two years later. Referrals are hard pressed to do that, because they only happen once.

The second is close. This is the pillar most remodelers never invest in, because referrals mask the gap. When people come pre-sold, you never build a real sales process.

A real sales process has four parts:

Speed to lead, which means you respond in minutes, not days.
Clear qualification for budget, timeline, scope, and the decision maker.
A repeatable consultation structure.
Written proposals with clear pricing tiers.

More leads won't fix a weak follow-up and close. These two pillars are how you get more out of every lead you already have.

06/14/2026

Search has changed more in the last 18 months than it did in the past 10 years, and most remodelers and builders have not adjusted yet.

Let me show you what changed, starting with a comparison of how search worked in 2022 versus how it works now in 2026.

In 2022, a homeowner opens Google, types "kitchen remodeler Phoenix," and gets a page of 10 blue links. They scroll, click a few, read, and decide. Many of the top 10 results got some traffic. The game was getting onto the first page and being one of the links people actually clicked.

In 2026, that same homeowner opens ChatGPT, Gemini, Claude, or Google with its AI Overview turned on. Instead of typing a keyword, they ask a question. "Who's the best luxury remodeler in Phoenix?" Or "how much does a whole home renovation cost in the Phoenix area?" The AI answers it for them. It synthesizes information from across the web, names specific companies, cites its sources, and delivers a recommendation right there in the chat window. The homeowner may or may not click through to a website.

So here's the main difference. In 2022, almost all the results got traffic. In 2026, the AI answer gets the trust and only the cited sources get the click. Websites are getting far less traffic. You either appear in the AI answer or you don't. There's no position 7, there's no close enough. Either the AI knows your business exists and trusts you enough to cite you, or it recommends somebody else.

Which leads to the obvious question: how does AI decide who to cite?

06/14/2026

The content that gets written this year will be what AI is citing next year. The remodelers who act now will own the citations. The ones who wait are going to be playing catch-up to the competitors who got there first.

This is one of the things we help clients build at Builder Funnel. It's the content system that gets you into AI search results, on top of the paid strategy, on top of the SEO foundation, and on top of the website that actually converts. It all works together.

And that's why our average client adds $813,000 in revenue in their first year with us.

If you want to see how your business looks in AI search right now, where you're showing up and where you're not, book a call with our team using the link below and we'll walk you through it together. 📈

Address

1586 S. 21st Street, Suite 100
Colorado Springs, CO
80904

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17192836222

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