Gillian Tracey Design

01/12/2022

📢 ANNOUNCEMENT: I'm hiring!

I’ve been running my studio as a solo designer since 2015. With the growth of my company, it’s time to bring on a Production Designer to provide support with internal marketing activities and client projects.

If you're a designer who's interested in joining a studio focused on serving heart-centered small businesses in a flexible role with opportunity for growth, you can get the details here.

Or if you know someone who'd be a great fit for this role, I'd so appreciate you sharing this post with them!

Find details about the Production Designer position, who's a great fit, and how to apply by clicking the link below – applications are due by Monday, January 24th.

https://gilliantracey.com/apply

10/27/2021

Today is an exciting day! Laura and I have been hard at work the last several weeks bringing a fresh vision to life for her business – a vision that includes striking typography, a bold and minimal color palette, and custom illustrations that are rich with texture and personality. Check out her new online home to see all of it in action!

Focused marketing support so you have the space to create work you’re proud of. learn how we can help As a brand leader you’re constantly trying to deliver high-level results, manage teams and balance shifting priorities. This sometimes will mean overflow work gets pushed to the back burner or a...

06/08/2021

Who says you have to do what everyone else is doing? I say, nope! I love uncovering and highlighting what's unique about each of my clients' stories and brands.⁠⠀
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This brand identity was designed for Sherwood Tax & Accounting. Instead of sticking with a traditional, formal feel that's typically found in their industry, they wanted to opt for something with personality and warmth while still maintaining a professional and trustworthy polish.⁠⠀
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Hand-drawn fox → personality and warmth⁠⠀
Clean, classic fonts → trustworthy polish⁠⠀
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When designing, we pulled in elements that give a nod to the business's roots (the town of Sherwood has a Robin Hood festival, hence the fox icon!) while still giving them the flexibility to expand to different markets in the future.⁠⠀
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And that's what intentional design and brand strategy can do – it pinpoints what makes YOU special, it creates something unique and memorable, it shares your story, it breaks the mold and helps you stand out.

06/02/2021

🎉🎉🎉 Did you hear? THE TEMPLATE SHOP IS OPEN!⁠⠀
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I created a pricing guide and welcome guide template because I saw the struggle service providers were having with creating brand collateral.⁠⠀
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The design felt hard. Knowing what to include felt hard. Marrying the two together to flow well AND be strategic felt hard too.⁠⠀
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🙅🏻‍♀️ And when things feel hard, they're wayyy too easy to push to the bottom of the to-do list (even though you know it's something important).⁠⠀
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💁🏻‍♀️ My goal for creating these: to make the hard stuff simple and easy for you. With my templates, I took the overwhelm out of the design and the guesswork out of the content. 🙌⁠⠀
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☞ The pricing guide is designed to improve your sales process by showcasing your value, vetting out people who aren't a good fit and warming up dream clients so they'll book easier.⁠⠀
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☞ The welcome guide is designed to set healthy boundaries and expectations, recap important info about the project, and get your client feeling excited and prepared.⁠⠀
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Service providers, you deserve a tool that is versatile, simple to implement, strategic for growing your business, and packed with education to make you feel equipped and confident.⁠⠀
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If you're ready to elevate your client experience with ease, I'd like to invite you to the link in my profile so you can check out the templates! 🎉

05/21/2021

If there’s ever been a testimonial that sums up EXACTLY how I want each of my clients to feel after working with me, this is it.✨

Getting beautiful branding isn’t just about looking good. It’s about making sure your heart and dreams and goals and all the unique things about you and your business shine through and create connection.

It’s about feeling fully aligned so you can elevate and grow your business with a sense of ease and confidence.

It’s about design that represents you, your value, and the experience you offer in a way that is effective, memorable, and meaningful.

I have a last minute opening for a branding project before I go on sabbatical for the month of July. So, if you’re ready for this kind of transformation, I’d love to invite you to my website and get a discovery call scheduled! 😊

02/07/2021

This is a design trend I'm very excited about! Hand-drawn icons are a staple here at Gillian Tracey Design--every brand identity created for clients includes a unique, artisanal touch ✨

In our highly tech-saturated existence, it can be refreshing to see more traditional influences in iconography. When you look at the use of

01/25/2021

I can't properly put into words how incredibly EXCITED I am to be sharing this project with you all today!⁠⠀
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It's been in the works for almost a year, and I'm so proud of the end result. To me, it's a project that represents the resilience and creativity of a small business owner gracefully pivoting and thoughtfully planning in the face of a pandemic. ⁠⠀
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Vanessa and I had completed her branding and were about to start on her website when shutdowns started. With so much uncertainty for what the rest of 2020 would bring, it created the need to re-evaluate the function and purpose of her site.⠀
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The original plans to make the site's primary focus be on floral design for wedding and events got shifted to incorporate more attention to the shop.⁠⠀
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This meant tweaking copy and calls-to-action to help users find exactly what they're looking for and creating a cohesive theme of "flowers for any occasion," from your wedding day to a just-thinking-of-you floral arrangement to a flower subscription service.⁠⠀
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It's a website designed for a multi-faceted and growing business, with some design details that I absolutely love.⁠⠀
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You'll see the fresh, San Fran Bay sunset inspired color palette, hand-drawn illustrations, arched images to create repetition and cohesion between the branding and website design, and plenty of beautiful floral images, of course!⁠⠀

You can head here to see the project up close: www.gilliantracey.com/bell-trunk-flowers

01/12/2021

For the last few years, I've adopted the practice of choosing a word of the year to help me set an overarching intention and attitude that influences my decisions and actions for the year to come.

It's been incredible to reflect back on last year's word choice, which was "connect," and see how it wove itself into the fibers of my life and business, even in unexpected ways.

This year, a word (and a surprising one at that!) was placed on my heart, and I'm excited to see how it pushes me, grows me, and teaches me.

You can read this blog post to learn what my word of the year is for 2021! www.gilliantracey.com/blog/2021-word-of-the-year

01/11/2021

Starting off the new year with a reflection on 2020: what went well, what went not so well, and what I'm looking forward to in 2021!

www.gilliantracey.com/blog/2020-year-in-review

12/23/2020

"A thrill of hope, the weary world rejoices." Can you think of a more perfect sentiment for Christmas in 2020?⁠⠀
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For us, Christmas mean family traditions, cookie baking (my mom's sugar cookies are my favorite!), and twinkling lights on the tree.⁠⠀
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But most importantly, Christmas means remembering the WHY behind the holiday. It means resting in the fact that the love and generosity at the core of Christmas can't be overshadowed by the challenges of this year.⁠⠀
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So, yes, I feel that thrill of hope pierce through the weariness, and I hope you do too.⁠⠀
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From my family to yours, may your heart and home be filled with the love, joy, and peace of Jesus now and into the year to come!⁠⠀
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Merry Christmas! xoxo, Gillian, Adam, and Griffin⁠⠀
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📷 by ⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀⁠⠀