AMA Columbia

01/02/2024

Join us for an exciting evening of B2B Marketing & Sales with Professor John Saleeby! This in-person event at SOCO scheduled to take place on Wed Jan 17 2024 at 5:30PM.

Tickets: https://www.eventbrite.com/e/b2b-marketing-sales-with-professor-john-saleeby-tickets-788310898117?aff=oddtdtcreator

John Saleeby recently retired as vice president of corporate business development at ABB Inc., a publicly traded global leader in power and automation, where he helped the company grow across all 20 business units operating in the Americas region. He serves as an adjunct faculty member for the Darla Moore School of Business with a focus on Capstone Experience projects, strategy, and mergers and acquisitions. His career with ABB spans 30 years of progressive functional leadership in BU, division and corporate marketing and business development roles with a focus on energy, electric utility, industrial and commercial markets.

Join us for an engaging in-person event with the renowned Professor John Saleeby, where we'll dive into the world of B2B Marketing & Sales!

10/16/2023

Join us on Nov. 1 and Nov. 2 for USC's 2023 Annual CMO Summit! This is an AMA member-only event, so if you haven't yet, become a member today! For more details and to register for this event, please visit: https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_marketing_solutions/cmo_summit.php

09/22/2023

UX Principles for Email Marketing - Elevate Your Email Design and Efforts

Are you guilty of skimming your inbox or deleting unopened emails? We all are! It can feel oversaturated when an estimated 306 billion emails are sent and received every single day. Despite the odds, email marketing can be one of the most effective channels with an estimated $40 ROI for every dollar spent!

The same principles of User Experience (UX) used to design and build software can be optimized to email efforts—from identifying and thoroughly understanding a recipient to using design best practices and incorporating iterative testing.

Join this session to learn the basics of UX and how to apply those principles for email marketing success.

September 26, 2023 | 11.00 a.m. - 1.00 p.m. - EST

Elevate Your Email Design and Efforts Are you guilty of skimming your inbox or deleting unopened emails? We all are! It can feel oversaturated when an

09/21/2023

On October 25th we will be hosting a Happy Hour at Market On Main for you to meet and mingle with fellow marketers, entrepreneurs, and business owners in town.

Make sure to invite your friends and join us on October 25th from 5:30pm-7:30pm for drinks (members get a FREE drink!), delicious food, and a chance to meet new people in your community!

Dont forget to stay back for Karaoke afterwards!

Members and Non-members are all welcome!
(Must be 21+ to consume alcohol.)

RSVP: https://www.eventbrite.com/e/happy-hour-with-ama-columbia-tickets-723346176887?aff=oddtdtcreator

09/14/2023

Video is the most compelling form of content, but how do you make sure your message stays with your audience long after it plays? Join us as Bill Grant shares with us the 5 elements your story needs to make sure it sticks.

Whether you're armed with a large production budget or just your iPhone, discover the core elements that will transform your story into an unforgettable experience. Don't miss this opportunity to elevate your marketing and create a message that sticks.

Join the AMA Columbia professional chapter on Tuesday, September 19th from 5:30 pm to 7:30 pm at SOCO 80808 to hear Bill Grant.

RSVP here: https://www.eventbrite.com/e/making-your-message-stick-with-bill-grant-of-as-told-by-agency-tickets-717786618097?aff=oddtdtcreator

We hope to see you there!

Video is the most compelling form of content, but how do you make sure your message stays with your audience long after it plays?

09/08/2023

Now is the best time to become an AMA member.

If you’ve ever considered joining the AMA, you’ll get the best pricing if you take action before October 2, 2023.

Membership dues will increase by $20 for Professional and Academic members and $10 for Doctoral Students.

Our membership dues have stayed flat since April 2020 even though we’ve continued to add new benefits like the Journal of Interactive Marketing, a DEI MicroVideo Library and additional exclusive content and free training, which is featured in our monthly AMA Membership Digest.

This is on top of other benefits like the best pricing on AMA training and certification, downloadable playbooks from the AMA Toolkit Library, unlimited access to AMA Journals, membership in a local chapter or research community for networking and more.

We’re glad you’re connected to the AMA and we’d love it if you took the next step in getting the resources and network you need to help advance your career.

Become a member before October 2, 2023 to get even more value out of AMA membership.

Join Now:

AMA Membership No matter your level of marketing experience, the AMA offers the tools, training, research and community to help you advance your career.

09/01/2023

We loved seeing everyone last night at our first event of the AMA year! Missed us yesterday? Don’t worry, we’ll have a fun and exciting event in September!

08/24/2023

Solutions for the Future of Higher Education
In the rapidly evolving landscape of higher education, marketers face challenges that are more unique and complex than ever. At the AMA Symposium for the Marketing of Higher Education, we will prepare you for the future of the industry.

Navigating the Enrollment Cliff

Leadership Transitions and Impact

Crisis Management and Marketing's Role

Effectively Leveraging Social Media

Harnessing Automation and AI

Prioritizing Mental Health

Preparing for Generational Alpha

Expanding Online Offerings

Register today for the AMA Symposium for the Marketing of Higher Education to gain the skills and tools you need to propel your institution forward.

Building a Brighter Future for Higher Ed Together With a 30+ year history, the AMA Symposium for the Marketing of Higher Education is dedicated to

08/14/2023

Join AMA Columbia on August 31 at SOCO in the Vista as we kick off the AMA year with fun and games! Grab a drink on us and network with Columbia's marketing professionals over a game of giant Jenga, co****le, and giant Connect Four!

Sponsored by SOCO - For Creators and Columbia Lawn Games

Join us as we kickoff the AMA year with fun and games!

07/06/2023

Are you looking for ways to get involved in the marketing community in Columbia? Well, look no further.

There are numerous opportunities to volunteer with AMA Columbia. From helping with communications to event planning and member outreach- there's something for everyone!

Want to learn more? Send us a message or email us at [email protected]!

06/20/2023

The AMA board is hard at work planning our upcoming events! We've got some great things in the works and we can't wait to share them with you.

Are you interested in being part of our board or volunteering? Send us a message or email us at [email protected] to learn more about how you can get involved!

05/22/2023

Our Big Talks with Small Business Experts is this Wednesday and we couldn't be more excited. Our experts will provide tips and tricks for how to effectively market your small business and grow your communication efforts.

Register today with the link below ⬇️.

In honor of small business month, AMA Columbia is connecting you with local business experts as they share their marketing tips and tricks.