12/09/2023
Exciting announcement!
Our team won first place in our The Ohio State University Fisher College of Business Marketing Consulting Projects class, with our Same Ride, New Trip campaign for TRIP Bikes!
For this project we designed and fielded consumer research which included 437 survey reponses and 16 in-depth interviews to uncover insights about Trip Bikes. We then developed a comprehensive marketing plan including core strategic initiavtives and tactical implementation programs. We were able to present all our hardwork in front of Paul Ruminski, CEO of TRIP Bikes.
I want to thank this incredible team that made this possible, Brieanna Key, Lauren Sewell, Karlie Mowrer, Cory Witmer, and Lauren Brown. Over the course of this semester, we dedicated more than 50 hours together working on this project, and what a great time it was. Each member of our group possesses exceptional intelligence, and I feel incredibly fortunate to have had the opportunity to work alongside such a talented team. I genuinely cherished every moment of those 50+ hours with all of you!
A special thank you to Paul Ruminski, whose openness to our ideas and allowing us to work on Trip Bikes made this experience truly memorable. Also, I want to thank Scott LaCross for all his hard work this semester and for guiding our team to success! WHAT A TRIP!