Derric Matz Executive Vice President of Marketing & Innovation

Derric Matz Executive Vice President of Marketing & Innovation Derric Matz
Executive Vice President of Marketing & Innovation
Apexis Marketing Technologies
Architecting high-impact, quality-first digital growth engines.

Let’s cut the noise and scale your brand. As Executive Vice President of Marketing & Innovation at Apexis Marketing Technologies, I lead the strategy, development, and execution of integrated marketing initiatives designed to increase brand visibility, engagement, and revenue growth. I bring a results-driven approach to full-spectrum media creation, strategic campaign development, and brand awareness, combining creative execution with performance marketing and data-backed decision-making. My work focuses on building scalable marketing systems that align brand identity with measurable outcomes. At Apexis, I oversee multi-channel marketing strategies that include digital advertising, content marketing, social media strategy, email marketing, web presence optimization, and conversion-focused campaigns. I collaborate closely with leadership teams and partners to ensure marketing efforts support business objectives and long-term growth. My expertise extends across brand strategy, market positioning, lead generation, funnel optimization, customer journey mapping, and marketing automation, while continuously exploring innovative tools and emerging technologies to improve efficiency and impact.

AI video ads are everywhere right now—but are yours actually creeping out your potential customers? 😬We’ve all seen them...
10/07/2026

AI video ads are everywhere right now—but are yours actually creeping out your potential customers? 😬

We’ve all seen them: default stock avatars with plastic skin, unnatural smiles, and robotic voices trying to sell us products on our feeds. While using AI to create video content saves time, cutting corners on quality can seriously hurt your brand reputation.

Human brains are wired to detect micro-flaws. When an avatar looks almost real, it triggers the "Uncanny Valley" response, making viewers feel uncomfortable rather than persuaded.

The good news? You don't have to give up on AI automation altogether. You just need a better ex*****on framework. 💡

In our newest guide, we cover:

Why generic stock avatars destroy customer trust.

How to edit scripts so AI voiceovers sound conversational.

Simple steps to implement human-in-the-loop quality control.

Stop letting creepy avatars drain your ad budget! Read our actionable guide to fix your AI video strategy today:
🔗 https://tinyurl.com/APEXIS-AICreepsOutCustomers

The internet has a bizarre new problem: everything looks too perfect. 🤖✨Scroll through your feed right now. Between the ...
10/01/2026

The internet has a bizarre new problem: everything looks too perfect. 🤖✨

Scroll through your feed right now. Between the flawless generative AI graphics and the impeccably polished, ChatGPT-style captions, a severe case of "perfection fatigue" has officially set in.

And consumers are pushing back. Hard.

According to data from Hootsuite and Digiday, there is a measurable "AI Trust Penalty" hitting brands that rely too heavily on synthetic content. When everything looks immaculate, consumers pull back, purchase intent drops, and social algorithms bury the bots.

So, how are smart brands cutting through the noise? They are intentionally weaponizing imperfection.

Read More Here 👇
https://tinyurl.com/Apexis-Authentic-vs-AiPerfect

-VS-AI

The Path to Finding Anything Online is Officially BrokenFor decades, the digital survival strategy for every small busin...
09/23/2026

The Path to Finding Anything Online is Officially Broken

For decades, the digital survival strategy for every small business was entirely predictable: pay for ads or optimize your website to rank at the top of a traditional search engine.

But while you were busy managing operations, your customers completely changed how they use the internet.

The uncomfortable truth is that your target audience is no longer using standard search engines to find what you sell. When they want a reliable contractor, a great local service, or software to streamline their business, they do not want to wade through pages of sterile, corporate, ad-cluttered text links. They are bypassing the traditional search box entirely and using social media platforms as their primary search engines. They want instant human proof, real video demonstrations, and crowdsourced community reviews.

If your current marketing strategy still treats social networks as places just to post casual updates rather than search assets, you are invisible to the exact moments your future clients are looking for you.

The rules of digital discovery have been completely rewritten, and continuing to play by the old playbook is costing you visibility.

Apexis Marketing Technologies broke down exactly why this shift is happening and how your business can adapt immediately to capture this new wave of inbound traffic. Read the full insights on our blog.

Click the link below to discover how to turn your social profiles into high-ranking search engines.

🔗 https://tinyurl.com/APEXIS-SocialMediaSearch

The Anti-Hustle Content Strategy: Why Mastery Beats Movement Every Single TimeThe digital marketing landscape is facing ...
09/17/2026

The Anti-Hustle Content Strategy: Why Mastery Beats Movement Every Single Time

The digital marketing landscape is facing a quiet crisis of exhaustion. For years, the prevailing consensus whispered into the ears of small business owners, real estate professionals, and entrepreneurs has been a relentless chant: more, faster, daily.

We’ve been told that to stay relevant, we must feed the algorithmic beast every single day. The result? A digital ocean flooded with generic, superficial, AI-templated updates that everyone glides past, but nobody actually reads.

At Apexis Marketing Technologies, we advocate for a different path. We call it The Anti-Hustle Content Strategy.

👉 Read the full article here:
https://tinyurl.com/APEXIS-DMatz-AntiHustle

Is your team constantly launching campaigns that feel like starting from scratch every single time? You invest in great ...
09/08/2026

Is your team constantly launching campaigns that feel like starting from scratch every single time?

You invest in great messaging and killer visuals. Yet as soon as you try to scale into new markets or channels, customer acquisition costs shoot up, reporting turns murky, and nobody can pinpoint the actual ROI.

Here’s the truth: doubling your ad spend won't fix a broken process. Real, predictable growth comes down to 4 foundational pillars that most organizations completely ignore. Fix these four areas, and you turn chaotic marketing into a repeatable revenue engine.

Don't miss the complete breakdown →https://tinyurl.com/APEXIS-StopWingingIt

09/08/2026

Your most loyal customers want to market your business for you. Why aren't you letting them?

Think about the last time someone left your business genuinely excited about their experience. They are primed to become brand advocates. Yet, most local businesses wrap up an incredible interaction by handing over a piece of thermal paper that ends up in a car cup holder or a trash bin.

When you lack a seamless way to put your brand on premium apparel, you're missing out on continuous, passive local exposure. Your community wants to represent your brand out in the world. An automated, on-demand storefront bridges that gap completely—transforming transactions into ongoing relationships.

Stop leaving that community energy on the table.

🌐 Ready to scale your brand’s reach? Book a strategy session at ApexisMarketing.net to get your custom growth engine built.

Schedule Your FREE Social Media AnalysisReady to transform your online presence from a generic content wheel into a high...
08/24/2026

Schedule Your FREE Social Media Analysis

Ready to transform your online presence from a generic content wheel into a high-impact revenue driver?

At Apexis Marketing Technologies, we reject the noisy, high-frequency "hustle" approach to social media. Instead, we focus on deeply researched, intentional, and high-quality frameworks that align directly with your bottom line.

During this complimentary 1-on-1 strategy session, we will deep-dive into your current channels and evaluate your messaging, engagement, and conversion pathways. Let's see where your strategy is winning and where your revenue is leaking.

What We’ll Cover in Your 30-Minute Session:
The "Quality Over Quantity" Check: Are you posting just to post, or are you creating impactful content that builds community?

Leak Detection: Pinpoint the exact gaps where potential clients are falling out of your digital ecosystem.

Actionable Next Steps: Leave with clear, high-level adjustments you can implement immediately to elevate your brand.

Choose a time below that works best for you, and let’s build a social strategy that drives real business value.
👉 https://tinyurl.com/APEXIS-SocialMediaAnalysis

Imagine this: You’re trying to edit a TikTok video, write a tweet, update a Pinterest board, and reply to LinkedIn DMs—a...
08/19/2026

Imagine this: You’re trying to edit a TikTok video, write a tweet, update a Pinterest board, and reply to LinkedIn DMs—all at the same time. 😵‍💫

Sounds exhausting, right? Worse yet, you look at your sales numbers and see… zero progress.

Here’s the secret: Less is almost always more in social media.

When you attempt to be everywhere at once, your content looks tired, your resources get drained, and you miss the very people you’re trying to reach. A B2B tech company spending 3 hours a day on TikTok is wasting precious time that could be spent converting executives on LinkedIn!

Instead of maintaining 5 ghost town profiles, pick 1 or 2 platforms where your dream customers actually hang out, and give them your full attention. 🎯

✨ Better strategy
✨ Higher engagement
✨ More sales
✨ Zero burnout

Ready to stop guessing and start growing? Click the link below to read our full guide on why quality beats quantity every single time! 👇

📖 Read the full article: https://tinyurl.com/APEXIS-Quality-VS-Quantity

Are you trying to run a business, or are you just a full-time content creator at this point?Be honest: How many hours th...
08/17/2026

Are you trying to run a business, or are you just a full-time content creator at this point?

Be honest: How many hours this week did you waste trying to write a tweet, film a reel, edit a TikTok, and figure out Pinterest—all while wondering if any of it is actually making you money?

Here is the truth most agencies won’t tell you: Trying to dominate every single platform is a fast track to burning out and seeing zero results.

What crushes it on TikTok will absolutely crash and burn on Pinterest because people use those apps for entirely different reasons.

Stop spreading your business thin. It’s time to choose Quality over Quantity.

👉 Click the link below to read the full article and reclaim your time.
https://tinyurl.com/APEXIS-Quality-VS-Quantity

P.S. Feeling overwhelmed by the options? At Apexis Marketing Technologies, we handle the strategy for you. We offer 5 different social media management plans tailored to fit your specific goals and budget. Head over to apexismarketing.net to schedule your free consultation!

👉 www.apexismarketing.net

Every business owner has one campaign they secretly love a little too much... even when the sales dashboard says otherwi...
08/14/2026

Every business owner has one campaign they secretly love a little too much... even when the sales dashboard says otherwise. 💸

When every dollar counts, letting an underperforming ad run for "just one more week" quietly bleeds your operational margin. But how do you know when an idea is truly dead versus when it just needs one critical adjustment?

We built a 3-tier diagnostic framework specifically for lean teams to take the emotion out of marketing metrics.

Before you spend another dollar on your active campaigns, run them through our quick diagnostic checklist.

👉🏼 Click the link to get the full framework: https://tinyurl.com/APEXIS-DataOverEgo

Address

Apexis Marketing Technologies 875 N High Street Fourth Floor Suite 58
Columbus, OH
43215

Telephone

+17406240078

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