Derric Matz Executive Vice President of Marketing & Innovation

Derric Matz Executive Vice President of Marketing & Innovation Derric Matz
Executive Vice President of Marketing & Innovation
Apexis Marketing Technologies
Architecting high-impact, quality-first digital growth engines.

Let’s cut the noise and scale your brand. As Executive Vice President of Marketing & Innovation at Apexis Marketing Technologies, I lead the strategy, development, and execution of integrated marketing initiatives designed to increase brand visibility, engagement, and revenue growth. I bring a results-driven approach to full-spectrum media creation, strategic campaign development, and brand awaren

ess, combining creative execution with performance marketing and data-backed decision-making. My work focuses on building scalable marketing systems that align brand identity with measurable outcomes. At Apexis, I oversee multi-channel marketing strategies that include digital advertising, content marketing, social media strategy, email marketing, web presence optimization, and conversion-focused campaigns. I collaborate closely with leadership teams and partners to ensure marketing efforts support business objectives and long-term growth. My expertise extends across brand strategy, market positioning, lead generation, funnel optimization, customer journey mapping, and marketing automation, while continuously exploring innovative tools and emerging technologies to improve efficiency and impact.

Schedule Your FREE Social Media AnalysisReady to transform your online presence from a generic content wheel into a high...
08/24/2026

Schedule Your FREE Social Media Analysis

Ready to transform your online presence from a generic content wheel into a high-impact revenue driver?

At Apexis Marketing Technologies, we reject the noisy, high-frequency "hustle" approach to social media. Instead, we focus on deeply researched, intentional, and high-quality frameworks that align directly with your bottom line.

During this complimentary 1-on-1 strategy session, we will deep-dive into your current channels and evaluate your messaging, engagement, and conversion pathways. Let's see where your strategy is winning and where your revenue is leaking.

What We’ll Cover in Your 30-Minute Session:
The "Quality Over Quantity" Check: Are you posting just to post, or are you creating impactful content that builds community?

Leak Detection: Pinpoint the exact gaps where potential clients are falling out of your digital ecosystem.

Actionable Next Steps: Leave with clear, high-level adjustments you can implement immediately to elevate your brand.

Choose a time below that works best for you, and let’s build a social strategy that drives real business value.
👉 https://tinyurl.com/APEXIS-SocialMediaAnalysis

Imagine this: You’re trying to edit a TikTok video, write a tweet, update a Pinterest board, and reply to LinkedIn DMs—a...
08/19/2026

Imagine this: You’re trying to edit a TikTok video, write a tweet, update a Pinterest board, and reply to LinkedIn DMs—all at the same time. 😵‍💫

Sounds exhausting, right? Worse yet, you look at your sales numbers and see… zero progress.

Here’s the secret: Less is almost always more in social media.

When you attempt to be everywhere at once, your content looks tired, your resources get drained, and you miss the very people you’re trying to reach. A B2B tech company spending 3 hours a day on TikTok is wasting precious time that could be spent converting executives on LinkedIn!

Instead of maintaining 5 ghost town profiles, pick 1 or 2 platforms where your dream customers actually hang out, and give them your full attention. 🎯

✨ Better strategy
✨ Higher engagement
✨ More sales
✨ Zero burnout

Ready to stop guessing and start growing? Click the link below to read our full guide on why quality beats quantity every single time! 👇

📖 Read the full article: https://tinyurl.com/APEXIS-Quality-VS-Quantity

Are you trying to run a business, or are you just a full-time content creator at this point?Be honest: How many hours th...
08/17/2026

Are you trying to run a business, or are you just a full-time content creator at this point?

Be honest: How many hours this week did you waste trying to write a tweet, film a reel, edit a TikTok, and figure out Pinterest—all while wondering if any of it is actually making you money?

Here is the truth most agencies won’t tell you: Trying to dominate every single platform is a fast track to burning out and seeing zero results.

What crushes it on TikTok will absolutely crash and burn on Pinterest because people use those apps for entirely different reasons.

Stop spreading your business thin. It’s time to choose Quality over Quantity.

👉 Click the link below to read the full article and reclaim your time.
https://tinyurl.com/APEXIS-Quality-VS-Quantity

P.S. Feeling overwhelmed by the options? At Apexis Marketing Technologies, we handle the strategy for you. We offer 5 different social media management plans tailored to fit your specific goals and budget. Head over to apexismarketing.net to schedule your free consultation!

👉 www.apexismarketing.net

Every business owner has one campaign they secretly love a little too much... even when the sales dashboard says otherwi...
08/14/2026

Every business owner has one campaign they secretly love a little too much... even when the sales dashboard says otherwise. 💸

When every dollar counts, letting an underperforming ad run for "just one more week" quietly bleeds your operational margin. But how do you know when an idea is truly dead versus when it just needs one critical adjustment?

We built a 3-tier diagnostic framework specifically for lean teams to take the emotion out of marketing metrics.

Before you spend another dollar on your active campaigns, run them through our quick diagnostic checklist.

👉🏼 Click the link to get the full framework: https://tinyurl.com/APEXIS-DataOverEgo

Your Brand Deserves More Than a Logo.Every branded item tells a story. With a custom digital storefront from Apexis Mark...
08/12/2026

Your Brand Deserves More Than a Logo.

Every branded item tells a story. With a custom digital storefront from Apexis Marketing Technologies, your employees, customers, and partners gain easy access to approved, on-brand merchandise from one centralized platform.

Build recognition. Maintain consistency. Strengthen every brand interaction.

✅ Custom storefronts
✅ Seamless ordering experience
✅ Centralized brand control
✅ Scalable for organizations of any size

Discover how Apexis can power your branded merchandise program.
👀 www.apexismarketing.net

The most expensive mistake in modern customer retention isn't bad service.It’s letting client enthusiasm evaporate at th...
08/10/2026

The most expensive mistake in modern customer retention isn't bad service.
It’s letting client enthusiasm evaporate at the point of sale.

Think about your highest-value clients. They love your work, trust your team, and actively champion your name when asked. Yet, most companies close that relationship loop with an invoice and a "thank you" email.

That’s a structural break in your growth flywheel.

When you convert client loyalty into physical brand assets, three things happen simultaneously:
👀 Passive Acquisition: Your best advocates represent your brand in spaces your digital ads can’t reach.
👀 Margin Expansion: You turn traditional marketing overhead into a self-funding, high-margin revenue line.
👀 Community Ownership: Customers transition from buyers to active members of your brand ecosystem.

Building an organic advocacy channel doesn't require holding inventory or managing logistics. Our modern distribution architecture allows companies to deploy fully automated, print-on-demand storefronts seamlessly behind the scenes.

📣 If your customers are ready to champion your work, make sure you've built the runway for them to do it.

🔗 Go to www.ApexisMarketing.net right now to book a custom consultation and see how we can build your growth engine.

Every entrepreneur starts with a creative spark. But as your business grows, a quiet "tax" starts compounding... 📉Sudden...
08/06/2026

Every entrepreneur starts with a creative spark. But as your business grows, a quiet "tax" starts compounding... 📉

Suddenly, your days aren't spent building great products or crafting high-converting campaigns. They’re spent in spreadsheets, chasing receipts, and updating CRM fields.

That physical and mental exhaustion you’re feeling? It isn't a failure of endurance. It’s an unoptimized business model.

When administrative friction eats your cognitive bandwidth, your brand loses its distinct voice—and your growth hits a ceiling.

The good news? You don't have to hustle your way through it. Modern solo founders are leveraging simple automation and system architectures to execute with the power of a 10-person team.

We just published a step-by-step guide on how to audit your energy, decouple strategy from logistics, and reclaim your competitive edge.

Stop letting operational clutter tax your innovation! 🚀

👇 Tap the link below to unlock the framework:
https://apexismarketing.net/overcoming-solo-founder-creative-burnout/

Attention Realtors, Brokers, and busy Entrepreneurs! Are you still just posting? It’s time to go Beyond Basic and unlock...
08/04/2026

Attention Realtors, Brokers, and busy Entrepreneurs! Are you still just posting? It’s time to go Beyond Basic and unlock a complete digital strategy that drives real business results.

At Apexis Marketing Technologies, we know you're too busy closing deals and running your operations to craft daily reels and manage engagement across five different platforms.

That's why we’ve designed social media management plans that scale with you, taking you from a consistent "habit" to an undeniable "authority". We don't just post content; we use proven marketing systems to boost your brand presence, increase meaningful engagement, and save you dozens of hours every single month.

Whether you are just getting started and need to fix your "look" or you are ready to dominate your market with multiple daily posts and full community management, we have a strategic, strategy-first plan built for real estate and service-based businesses like yours

Get your time back and let us accelerate your business with strategy

👀 www.apexismarketing.net

Scroll through your feed for five seconds and you’ll spot it: generic, hyper-polished imagery that immediately screams "...
07/31/2026

Scroll through your feed for five seconds and you’ll spot it: generic, hyper-polished imagery that immediately screams "AI-generated." 🤖💥

Uncanny layouts. Distorted fonts. Zero strategic intent.

Here’s the reality: having access to an AI generator doesn't make someone a designer—any more than buying Photoshop made everyone an artist 30 years ago. 🎨

Even AI platforms themselves quietly admit their biggest operational flaw when it comes to branding. If you're expecting a single text prompt to output a finished, publication-ready asset, you're falling straight into a common trap. ⚠️

So how are elite creators using AI speed without sacrificing brand authority?

It comes down to a specific hybrid workflow and 3 foundational principles that separate cheap "AI slop" from high-converting design.

Want to future-proof your visual content? We broke down the framework in our latest editorial.

👇 Read the full article here:
https://apexismarketing.net/the-limits-of-generative-ai-in-visual-design-why-automation-cannot-replace-creative-judgment/

The click isn't dying—for simple search queries, it's already dead.69% of web searches now end without a single click. I...
07/27/2026

The click isn't dying—for simple search queries, it's already dead.
69% of web searches now end without a single click. If your organic playbook relies on target keywords and 2,000-word guides, your traffic is heading for a cliff. Generative search engines (ChatGPT, Perplexity, AI Overviews) don't list links—they synthesize answers.

To stay visible, brands must shift from traditional SEO to Generative Engine Optimization (GEO).
We broke down the 4-pillar ex*****on framework to optimize your content for LLM citations, entity markup, and zero-click visibility.

📖 Read the full tactical guide here: https://tinyurl.com/APEXIS-DeathoftheClick

Address

Apexis Marketing Technologies 875 N High Street Fourth Floor Suite 58
Columbus, OH
43215

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