12/23/2025
February 2025 marked 15 years of Artfluential/Soulo Theory Creative. I’m trying to do better at talking about the impact and imprint the work has made over that time in the city and industry—more on that soon. It’s been a grind, and while I’m not typically big on awards, I’m honored to share we brought home a few from this year’s Creative Best Awards—Awards of Excellence for Brotherhood Dance’s (.dance) identity work and Black Men Build’s ( / ) illustration and poster campaign for wartime.
But what matters more than awards is occupying spaces where we’re still underrepresented. Not for the accolades, but for presence. For inference about who belongs in these spaces.
This recognition for Brotherhood Dance and Black Men Build is a reminder of why we do this work. Design isn’t decoration. It’s an obligation to create more equitable objects, symbols, and systems.
This work is never done alone. Big thanks and congrats to my partners , , , , .
15 years in, still building. Still showing up.