12/01/2023
As we close on a year of AI-dominated conversations, our latest thought leadership piece brings storytelling back on topic. We saw brands both boycotted and celebrated for aligning to cultural shifts and subcultures – and in both instances the message is clear: if you’re gonna talk the talk and walk the walk, your working teams must embody the same principles.
Brands too often jeopardize their foundational identity by mirroring trends to which they have no rooted connection. Our latest decodes NPC behavior and reveals the key to sounding authentic is, surprise, behaving authentically. > https://bit.ly/3QWK5BW