12/04/2025
At TwoScore, we talk a lot about the difference between simply serving members and truly upserving them. It’s the shift from selling products to creating meaningful experiences—and it’s where trust and loyalty are built.
Marissa, our Senior Client Marketing Manager, recently wrote a piece that brings this to life through her experiences in both fine dining and the credit union world. She also shares a powerful example from our client, Landings Credit Union, showing how one small act of care can completely change a member’s experience.
It’s a quick but impactful read—and a great reminder that our work isn’t transactional. It’s transformational.
I occasionally work weekends as a server at a steakhouse restaurant—where conversation, listening, and recommendations are everything. Credit unions are no different...In fine dining, I can’t just drop a menu and expect guests to figure it out. My job is to listen closely, pick up on cues, and g...