McGann Media Group

06/16/2026

Generative AI doesn't replace your marketing strategy, it speeds up your ability to test it. Instead of betting on one creative idea, you can now run dozens of variations and let the data guide you. The human job is still knowing what story to tell. That part hasn't changed.

Explore how generative AI is revolutionizing marketing, enabling personalization, automating content and optimizing performance campaigns for better results.

06/14/2026

Marketing Mix Modeling (MMM) is having a real moment. 56% of U.S. ad buyers are leaning on it more this year. In a world where tracking individual users keeps getting harder, MMM looks at the big picture: how all your channels work together to move the needle. No cookies required. https://buff.ly/IHlgcr0

Privacy regulations are mounting. Signal loss is accelerating. Omnichannel advertising has become impossibly complex. These forces are driving marketers back to MMM for holistic, privacy-safe measurement.

06/12/2026

The average marketer shifted 36% of their linear TV budget to CTV in 2025. CTV brings targeting and measurement that traditional TV never could, but linear still holds its own for live events and broad reach. Understanding when to use each one is the real advantage.

Explore the differences between linear TV and connected TV, how they complement each other in an ad campaign, and when to use each of them.

06/10/2026

Over 91% of U.S. programmatic display spending now flows through private marketplaces rather than the open exchange. Brands are choosing curated, intentional media buys over mass volume. More control, better context, less waste. Quality is winning over scale.

Discover 2025's top programmatic advertising trends, including: premium environments, AI-driven real-time optimization, and advanced personalization strategies.

06/09/2026

Out-of-home advertising just hit a record: $9.46 billion in 2025, marking 19 consecutive quarters of growth. OOH keeps proving it belongs in the media mix, especially as brands look for channels that cut through digital noise. Real-world visibility still matters.

19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH

06/08/2026

You're likely familiar with SEO and search engine optimization for your brand, but have you thought about how your brand shows up in answer engines, and how AEO/answer engine optimization could be a marketing lever for your brand? https://buff.ly/12cSZbs

A practical guide to Answer Engine Optimization with proven tactics for AI Overviews, ChatGPT citations, featured snippets, and zero-click search visibility.

06/04/2026

Team McGann Media had a fantastic evening at RendeZoo, hosted by The Columbus Zoo and Aquarium! Linda and Lara spent the night supporting conservation efforts through a Hollywood theme of Lights, Camera, Conservation, and had plenty of fun while doing it. Cheers til next year!

05/28/2026

For Midwest brands, OOH in 2026 is about matching messages to the right micro-context — not just buying a billboard. Static formats deliver permanence and brand authority. DOOH enables adaptive storytelling and real-time creative updates. Smart plans are buying both. And in markets like Columbus, the cost efficiency of OOH inventory compared to coastal markets makes it an even more compelling part of a local media strategy.

OOH and DOOH are reshaping 2026 marketing. Explore top trends, why budgets are shifting, and how Milwaukee and Chicago campaigns build trust at scale.

05/20/2026

Some of the most talked-about marketing campaigns of 2025–2026 have one thing in common: they were designed for participation, not just observation. Bumble's "For the Love of Love" told real customer stories. Canva's OOH series joked about the agency-client creative review process. Airbnb let people stay in fictional-inspired homes. The lesson isn't about budget — it's about finding the idea that's made for sharing. What's the most memorable campaign you've seen recently?

Explore the best marketing campaigns of 2026 and 2025, the trends behind them, and practical lessons to plan better campaigns.

05/19/2026

Spring is one of the strongest windows for out-of-home advertising. Consumer mindsets shift — more time outdoors, higher optimism, more active purchasing. Dynamic digital billboards can lean into this with real-time updates tied to seasonal promotions, events, and even weather triggers. If you haven't thought about OOH as part of your spring campaign mix, it's worth a conversation.

Spring brings a fresh mindset for consumers, making it a prime season for brands to reach their target audiences. Learn how creative OOH advertising campaigns can help drive awareness, engagement, and sales at the change of the season. Clear Channel Outdoor offers strategic OOH advertising solutions...