McGann Media Group

05/28/2026

For Midwest brands, OOH in 2026 is about matching messages to the right micro-context — not just buying a billboard. Static formats deliver permanence and brand authority. DOOH enables adaptive storytelling and real-time creative updates. Smart plans are buying both. And in markets like Columbus, the cost efficiency of OOH inventory compared to coastal markets makes it an even more compelling part of a local media strategy.

OOH and DOOH are reshaping 2026 marketing. Explore top trends, why budgets are shifting, and how Milwaukee and Chicago campaigns build trust at scale.

05/20/2026

Some of the most talked-about marketing campaigns of 2025–2026 have one thing in common: they were designed for participation, not just observation. Bumble's "For the Love of Love" told real customer stories. Canva's OOH series joked about the agency-client creative review process. Airbnb let people stay in fictional-inspired homes. The lesson isn't about budget — it's about finding the idea that's made for sharing. What's the most memorable campaign you've seen recently?

Explore the best marketing campaigns of 2026 and 2025, the trends behind them, and practical lessons to plan better campaigns.

05/19/2026

Spring is one of the strongest windows for out-of-home advertising. Consumer mindsets shift — more time outdoors, higher optimism, more active purchasing. Dynamic digital billboards can lean into this with real-time updates tied to seasonal promotions, events, and even weather triggers. If you haven't thought about OOH as part of your spring campaign mix, it's worth a conversation.

Spring brings a fresh mindset for consumers, making it a prime season for brands to reach their target audiences. Learn how creative OOH advertising campaigns can help drive awareness, engagement, and sales at the change of the season. Clear Channel Outdoor offers strategic OOH advertising solutions...

05/15/2026

Experiential marketing has moved from campaign add-on to core brand strategy. Brands are building long-term experiential ecosystems — not one-off events — where every activation is designed to be shared, measured, and connected to other channels. The metric shift: from impressions and attendance to dwell time, engagement quality, and post-event behavior. Experiences that are worth talking about are worth the investment.

Discover the top experiential marketing trends shaping 2026—from AI personalization and immersive worlds to hybrid content capture, sustainability, and operational excellence. Learn what's coming next and how brands can evolve to stay ahead

05/13/2026

MMM isn't just for the Fortune 500. Any business running marketing across multiple channels can benefit from understanding which ones are actually moving the needle. The common misconception is that MMM requires massive budgets and data science teams — modern platforms have made it far more accessible. If you're investing across TV, digital, and social at the same time, a model that can see all three is one of the smartest tools you can have.

Revolutionize marketing for SME businesses with Keen's automated marketing mix modeling tool—streamline efforts, optimize ROI, and gain a competitive edge.

05/12/2026

Still worth knowing: linear TV ad spend sits at $48 billion in 2026 — still larger than CTV's $36.9 billion, even as budgets continue to migrate. Where linear shines is reach. TV, viewed on a screen, has the highest reach and time spent of any media platform for all age groups measured. The key for media buyers is integrating both linear and streaming into one unified plan rather than treating them as competing channels.

Traditional (Linear) TV advertising guide: definitions, linear vs CTV/OTT, key metrics, benefits and drawbacks, and modern tactics that drive measurable results.

05/07/2026

Quick media vocabulary: DOOH stands for Digital Out-of-Home — think digital billboards, airport screens, gas station displays. U.S. DOOH is growing at 14.5% this year while traditional static formats grow at just 1.5%. What's driving it? The ability to update creative in real time, target by time of day or weather, and measure performance in ways static formats never could.

US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.

05/05/2026

Search, social, video, and AI assistants are no longer separate lanes — they're one road. Consumers move between TikTok, Google, ChatGPT, and YouTube without thinking twice about "channels." The question isn't which platform you're on. It's whether your strategy is built for how people actually move. Are you planning by channel or by customer journey?

In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms. 

05/04/2026

Columbus is experiencing a moment. Google and Meta are expanding data centers here. The airport is growing. Anduril and other advanced manufacturing players are investing. The Columbus Chamber put it well: this kind of growth requires coordination, data-driven insight, and a willingness to convene leaders around shared challenges. For local businesses, a rising region is an opportunity — and the businesses that plan ahead capture the most of it.

Columbus is experiencing record growth. What we must do to keep it. Columbus Chamber of Commerce

04/29/2026

We're so proud of the work our client Telhio Credit Union does in partnership with 97.1 The Fan. They've been partners for over 10 years supporting animal adoption across the state of Ohio.

This year, they donated $7,280 to Hockey & Hounds, with the contribution matched by Columbus Blue Jackets defenseman Zach Werenski. Together, they've already helped 17 dogs find forever families this year!

Read more: https://buff.ly/Z84F3ph

04/28/2026

Looking for some digital media and marketing support? We have a range of capabilities we've built over time, and would love to put them to work for you.

Capabilities OUR CAPABILITIES Media strategy, planning, collaboration & results. YOUR MESSAGE. Right where it belongs. McGann Media Group is a full-service media strategy, planning and buying agency. With a strong emphasis on digital marketing, we artfully blend emerging and proven applications to c...