Approach Marketing

12/08/2023

Littleton’s Market is Upper Arlington’s newest culinary destination opening tomorrow! The Approach team has been busy this week hosting media for first looks of the space. 📰📸

We can’t wait for the public to experience Littleton’s amazing selection of curated specialty grocery items, gourmet prepared food, coffee, wine, cocktails and more!

Follow and check them out!
ClientLove

08/25/2023

Hot off the Press: Client Win ⭐️ 📰

A Kid Again's mission is close to our hearts, and now it's being shared with women across the nation!

Working with Woman's World and Hannah Chenoweth to bring Kathy Derr's story to life has been amazing. If you haven't yet, pick up a copy and please learn more about A Kid Again: https://akidagain.org/

Julie Drummond Daubenmire

08/04/2023

Today, our team and friends had the pleasure of being on-site with non-profit client, A Kid Again! 🎈

We packed nearly 40 welcome boxes that will be sent to newly enrolled A Kid Again families! 💙💚🧡

Learn more about A Kid Again: https://akidagain.org

07/20/2023

Welcome to New York (yes, we're Swifties here)! 🌆 Approach recently visited the Big Apple with Elsie! Elsie's team has decades of experience producing virtual training and events for global brands, and we’re so happy we got to join them in person for their team trip and photoshoot.

05/19/2023

What a fun night celebrating with other PR pros at last night’s PRSA Central Ohio PRISM Awards! We are honored to be recognized with an Award of Excellence for Nonprofit Media Relations with our client A Kid Again. It’s a true privilege to support this amazing nonprofit as it grows nationally and continues to support families of kids with life-threatening conditions through fun-filled Adventures. ❤️🎈

Julie Drummond Daubenmire

05/14/2023

At Approach, we work like a MOTHER. Happy Mother’s Day to all you wonderful, hardworking women! 💐

04/11/2023

Sending all the client love to Elsie during their rebrand launch today!

Elsie [formerly Virtual Learning Collaborative (VLC)], provides live virtual instructor-led training, course facilitation, and instructional design. Since the amazing wife-and-husband duo, Elizabeth Beales, CEO and James Beales, COO stepped into their roles in 2021, they haven’t stopped working to provide people-empowered learning that delivers effective and engaging experiences.

Working with this team to execute a rebrand using our branding, digital and media expertise has been a dream. When we think about clients that bring people together in meaningful ways, Elsie delivers ✨

Make sure to give Elsie follow and check out their beautiful new website here:

Elsie designs, produces, and facilitates virtual trainings and events for teams that want robust, effective online learning without the hassle.

03/08/2023

Join us in celebrating International Women's Day!

At Approach, this day has a special place in our heart. As a women-owned and run agency, we feel so lucky to be surrounded by many intelligent and inspiring colleagues, clients, and connections.

Take a second to tag a woman in the comments who you admire 👇

02/09/2023

Sommarøy is a new lower-proof spirits brand named for where the summer sun never sets. They enlisted Approach to help get the word out about their premium, craft-distilled 55-proof vodka and gin.

In January, Sommarøy launched in Whole Foods Market, DOM'S Chicago, Binny's and Lee's Discount Liquor, and we built a buzz through a combination of media relations, social media and influencer efforts.

We love executing integrated marketing campaigns to help our clients reach new audiences in fun and personalized ways, including this collaboration with lifestyle & wellness influencer Kira West.

Learn more about Sommarøy - and where to get their spirits - here: https://bit.ly/3Yvf7TY

02/07/2023

Healthcare worker’s mental health matters. And we are proud to support OSMA in promoting CARE, a free tool to help healthcare workers care for their mental and emotional health.

Our job was, and is, to help raise awareness about healthcare worker burnout and let providers know it’s OK and safe to seek help.

OSMA's marketing campaign had explosive engagement. Better yet? When done right, these campaign tactics can be applied to any industry.

Read our latest post for key takeaways on spreading the word to your target audience.

With multiple ways to reach stakeholders, how do you decide which approach will be the most effective? And how do you get people to pay attention, especially if the audience is niche and specialized?

01/05/2023

Our take on Vogue's 72 questions, spotlighting Jennifer Dingman, Head of Digital Communications at Approach.

What questions would you like to see answered in our next team interview?

12/29/2022

There are few things we love more than creating buzz about the awesome things our clients are doing.

This fall, Pins Mechanical Co. opened its new location in Pittsburgh, and Approach helped secure grand opening coverage.

The results: a range of media placements, including this feature on CBS's Pittsburgh Today Live, highlighting all Pins has to offer. 🎳

Check out the segment, and then head to a Pins near you for some winter break fun! https://cbsn.ws/3Gf67M9

PTL's Mikey Hood has a story today that's right up her alley! She heads to a new entertainment center in our area -- Pins Mechanical Co.!