08/28/2026
Getting people through the door is only half the job.
What happens after they walk in?
Can they find what they came for?
Does somebody acknowledge them?
Is there something else worth looking at?
Do they have a reason to stay another five minutes?
And when they leave, is there a reason to come back?
Traffic gets counted.
Good businesses turn traffic into customers.
Great businesses turn customers into regulars.
That is the part of marketing people do not talk about enough.