Valley City Sign

03/17/2026

Happy St.Patrick's Day from the team at Valley City Sign!

03/13/2026

We all have plenty of adult responsibilities… but it’s still good to keep a playful spirit in the shop.

Every now and then we get a reminder that the things we loved building as kids never really go away — they just evolve.

02/17/2026

Here’s to our engaging Total Team Meeting to announce our profit-sharing bonus and to kick off the year focused on what matters most — communication and growth for our team.

From exciting company updates and welcoming new team members to recognizing the past year's achievements alongside our President, Wade Halma, the energy of the event reflected the strength of our culture.

We are thankful for this high-caliber team that works hard, supports one another, and consistently raises the bar.

01/30/2026

Why Early Construction Coordination for Signage Matters

Signage isn’t a cosmetic afterthought at the end of a commercial build. It’s a critical, engineered component of the project that impacts power, structure, costs, schedules, subcontractor sequencing, and long-term performance.
That’s why robust, early collaboration between the general contractor, construction team, and the sign provider must happen before the first permit gets pulled.

Here’s what proactive coordination helps avoid:
Power & Electrical Planning – Illuminated signs require power access that must be roughed in early. Waiting until the walls are buttoned up can create costly change orders and delays.

Blocking & Structural Supports – Channel letters, monument signs, and other elements need engineered support in walls or foundations. If these provisions aren’t built into the structure, retrofitting becomes expensive and time-consuming.

Engineering & Permitting – Most municipalities treat signage separately from the main building permit. Early sign input ensures the design complies with structural, electrical, and zoning requirements, and gets approved without hold-ups.

Lighting & Visibility Constraints – Sign location, brightness, color temp and sightlines need planning alongside canopy, façade, and site lighting design… not after they’re baked in.

Subcontractor Coordination – Signage impacts multiple trades (electricians, metal fabricators, glazers). Early engagement minimizes trade conflicts and tight timeline squeezes.

Realistic Budgeting – Custom signs aren’t off-the-shelf products. Lead times, materials, engineering, and installation all have cost implications that are best accounted for early in the budget cycle.

At the end of the day, bringing signage into the construction planning conversation early doesn’t slow you down. It smooths scheduling and keeps projects on schedule, on budget, and aligned with design intent.

If you’re managing a commercial build, think of your sign partner not as a last-minute detail but as a project stakeholder from the start. Let’s build better together.

01/23/2026

Cold days, steady hands, and quality installs.
Another sign placed with care and precision!

Serving the community — one memorable sign at a time. (2025)

01/09/2026

Congratulations to Miller Orthodontics on their new signage!
A fresh look for a growing practice in the Sparta community.

01/02/2026

Every project in 2025 came with lessons, relationships, and progress.
Looking back with pride — moving forward with purpose.

Happy New Year!!!!

11/06/2025

We’re looking for an experienced financial leader!
Valley City Sign is hiring a Controller to lead our team and serve on our business Leadership committee. This is a fantastic opportunity in a fun industry to grow your career and play a key role in shaping our future.

- Culture
- Career growth
- Strong financials

Watch our intro video to see our team in action:
https://lnkd.in/gvAptHHf

09/26/2025

🚀 We’re Hiring: At Valley City Sign, our success comes from our hard-working, high-performing, and fun culture built upon over 75 years of experience leading this industry. Get to know us and connect if this highlight reel feels like you.

We’re adding key roles to our team including a creative, detail-oriented Estimator!
https://www.indeed.com/viewjob?jk=c96a6177b25741db&from=shareddesktop_copy

https://www.valleycitysign.com/career-opportunities

👉 Tag them or share this post with someone who might be a perfect fit.

09/18/2025

We’re growing our team!

Valley City Sign is hiring an Estimator to work side-by-side with our Senior Estimator and help bring creative, custom signage projects to life. This is a fantastic opportunity to learn the industry, grow your career, and play a key role in shaping our community landscape.

✅ Culture
✅ Mentorship & career growth
✅ Engaging, hands-on projects

📽️ Watch our intro video to see why this could be the next big step in your career: https://www.valleycitysign.com/career-opportunities

07/16/2025

Thanks Scott DeRuischer, Ionia County Facilities Director, for the shout out in the Daily News. We are delighted to help solve the navigation and identification problem by creating a more accurate and effective wayfinding system. "Valley City Sign, to me, ended up being a more professional-looking signage,” DeRuischer said. “They were a much easier company to work with through..."

Read more:

After Ionia County Facilities Director Scott DeRuischer compared the work of two sign companies, commissioners approved his $25,818 request in a 5-1 vote on Tuesday to have new wayfinding signs installed in the Ionia County Courthouse. “Anybody that's been over there can attest that it is very dif...