06/06/2026
"We got 50 leads this month!" Cool β but how many were actually worth calling? π€
Lead volume is a vanity number. Lead quality is the one that pays your bills.
Here's the part most people skip: once ads start producing leads, you can score them. Track which ads, audiences, and creatives bring in the people who actually book, show up, and buy β not just the ones who fill out a form and vanish.
Then you double down on what produces real customers and cut what produces noise.
A campaign that delivers 20 great leads beats one that delivers 100 dead ones. Every time.
What's your average close rate on inbound leads? Drop it below. π¬