06/16/2026
🚨 Another major shift is coming to the Google Ads ecosystem.
Google Display Ads campaigns are being phased out in favor of Demand Gen, Google's AI-powered campaign solution designed to deliver greater reach, enhanced targeting, expanded inventory, and deeper performance insights.
While the transition won't be fully complete until 2027, now is the time for advertisers to start testing, learning, and optimizing within Demand Gen to stay ahead of the curve. 📈
Read our latest blog to learn what’s changing, what new capabilities are available, and how to prepare for a smooth migration.
Advertisers can position themselves to take full advantage of Google's latest innovations by embracing Demand Gen early.