Alchemy Collaborative

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United States
Conway, AR
Alchemy Collaborative

A branding studio based in Conway, AR that helps creatives craft a strategy, visual identity, and website that connects with their ideal audience.

It’s no secret that we live in a sea of creativity. The secret to standing out and unlocking your creative business potential? A hand-crafted brand identity and professional website that connects with the right people. Are you ready to connect with your dream clients or customers? You're in the right place, friend. When it comes to branding and web design, there's a lot of creative chaos out ther

e. There are a lot of "pretty" logos and Pinterest boards full of trendy social media graphics. But you deserve better than "pretty" or "trendy." You deserve a custom brand identity that will help you build trust in your dream clients. Because, ultimately, dream clients result in freedom in the form of a solid income and work that you love. If you're ready to make organic and meaningful connections, gain the trust of your following, and find your space amid the creative chaos—I'm here to help.

01/08/2022

🌒🌓🌔website launch🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Alchemy's new website is live, and we're ready to step into that magic with you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are a few things you'll find on the site:⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ A homepage that reveals what we're all about⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ A freebie to help you identify and connect with your ideal clients⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ An about page that tells my unique story, and explains how branding can tell yours⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Details about our process⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ A portfolio with a variety of work examples⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Resources for designers or creative business owners⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe treat it like a scavenger hunt and see if you can find them all? In all seriousness, though, I sincerely hope that you find everything you're looking for, even if it's just some pretty site inspiration. ✌🏻

01/07/2022

🌒🌓🌔Some goals/intentions for 2022🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Adjust to my new full-time role as a project manager while selectively working with dreamy 1:1 clients through Alchemy⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Research ways that I can empower creative business owners through digital products⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Continue to read more books⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Continue to use positive affirmations and seek community to feel more comfortable being my authentic self⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Give back to the rare disease / disabled community through volunteering⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'm curious, what are some of your goals for this year?

01/06/2022

🌒🌓🌔signs it's time to rebrand🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If the idea of rebranding your business seems daunting, you're not alone. It can especially be intimidating if you're focusing all of your time and energy on treading water within your business. But what if I told you that your current branding could be limiting your ability to scale or grow?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are just a few ways a strategic rebrand (emphasis on ✨strategic✨) can transform your business:⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Increase your perceived brand value, and therefore empower you to raise your prices⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Attract dream clients consistently⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Give you the confidence and clarity to market your business and take hold of growth opportunities⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are some signs that it's time to consider a strategic rebrand:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOUR SKILLS + VISION HAVE OUTGROWN YOUR BRAND⠀⠀⠀⠀⠀⠀⠀⠀⠀
As creatives, our natural tendency is towards growth. Our style might change, our niche might shift, and ultimately we might just be getting better at what we do. If you find that your current brand doesn't reflect the growth you've experienced as a creative business owner, it might be time to rebrand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOU'RE SWAMPED WITH INQUIRIES + CLIENTS⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're experiencing a huge influx of work, it might be time to raise your prices. Successfully raising your prices starts by increasing your perceived brand value through tangible (better offerings) and intangible (high-end branding) means. In the end, you'll have more time to do what you love and the bandwidth to scale your business!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOU'RE CONSTANTLY DEALING WITH NIGHTMARE CLIENTS⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nightmare clients and unhappy customers are unavoidable in business, but if you feel like you're consistently working with clients that aren't a good fit, it might be time to reevaluate who your brand is attracting and invest in a strategic rebrand that gives you the confidence to set boundaries and be selective.

12/22/2021

Alchemy Collaborative is getting a ✨new look✨ as the new year rolls in. In the meantime, I hope you have an equally restful + joyful holiday! Put your feet up. Sip some 'nog. Take a social media break. We'll see you again in 2022.

12/17/2021

🌒🌓🌔sneak peek🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
A little mysterious, a little modern, a little high-end, a little edgy. The elements are coming together! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Alchemy 2.0 is launching in January 2022, and we'll only have ✨three✨ brand and website slots available for the whole year. (Low and slow, baby, like a slow cooker. That's how we work around here. 😂)

12/13/2021

Does anyone else cringe or roll their eyes involuntarily anytime the terms "target audience," "buyer persona," or "avatar" is brought up? No? Just me? I don't know why, but the terms have always felt kind of... corporate. Impersonal. It didn't really click for me for the longest time. Then I read some books and connected with other business owners who helped me realize that maybe I was just framing it in my head all wrong.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Once I started thinking of my ideal client as the hero of their own story–that's when it all came together.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I like to read, a lot. I also love to write fiction stories and develop characters, and when I started to see my ideal client through this lens, it became SO much clearer to me who I was interested in working with and what their needs are.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, I present to you a free workbook that outlines exactly how to clarify who your ideal client is, what their story looks like, and how ✨you✨ are going to step in to give them what they need.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in my bio to snag it!

11/30/2021

Step one of relaunching Alchemy Collaborative: round out my portfolio with projects that I'm proud of.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The past year has been one of growth for me. Slow, root-spreading growth. As an artist, a business owner, and (most importantly) as a human being. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Have I arrived? Definitely not. But part of being a business owner and creative is embracing possibility. For a lot of us, optimism is like plant food for our little brainchildren. So I'm gonna keep choosing to pursue the dream. You in?

11/17/2021

Sometimes we need to take the time to get lost so, in the end, we'll be found.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
We've done the work behind the scenes, now it's time to share something exciting. We're coming back with a vengeance, at least until we get lost again. And, as much as I enjoy social media, it's always oh-so-good to step away for a spell.

06/16/2021

June is Migraine & Headache Awareness Month!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a designer who is also a health advocate, it's important to me to use whatever platform I can to bring awareness and educate others on the lesser-known side of an otherwise common condition.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As you may know by now, my journey to becoming a designer began in 2019 when I developed a disabling neurological condition. I have no shame, and I don't want any undue sympathy by sharing this. But what I do want is to see change happen for this small corner of society.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Migraine is a complex neurological event that is fairly common and usually results in a severe headache. Most people are not aware that there is more than one type of migraine–including a rare form of this condition that can cause various non-pain symptoms on a huge spectrum between "just annoying" and "requiring hospitalization." Most often these symptoms appear like a stroke, seizure, or other neurological condition, and patients often go misdiagnosed for many years. The symptoms are unique to each individual, and are part of the everyday reality for around 30,000 people in the United States, including myself. This highly unpredictable and misunderstood condition is called hemiplegic (or complex) migraine.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why is it misunderstood? In part, stigma. Migraine is often characterized as a headache (which is only one symptom) rather than a complex medical condition that can manifest in disabling ways. This rare disease is often misunderstood by professionals in the medical community due to a lack of research, awareness, and compassion.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It is one of my biggest hopes to see migraine research expand and move towards better treatments and testing in the future.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you want to learn more or get involved in some way, head to www.americanmigrainefoundation.org.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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03/18/2021

I may be a little MIA here on social media, but don't be alarmed - I'm working on some behind-the-scenes projects. Despite that, I'm still booking! For branding and website packages, I have availability starting in May. 💃✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Visit my website via the link in bio to get in touch - or send me a DM and we can chat and see if I'd be a good match for your project! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Peace out. ✌

02/18/2021

I have a disability. And I have no shame over it. I have a rare disease. And I don't want to be pitied for it. The world has dealt me a hard hand. But I refuse to give in and give up.

My story is not going to look the same as many others. I won't be able to thrive on "busy," juggle multiple hats without faltering, or strive for the most "productive" lifestyle. And you know what? That's effing okay. I'm honestly grateful for my struggles, because they have forced me to slow down and examine my life from a humble place. I feel like I've been trapped in some ways and freed in others.

If you're struggling today with whatever the world is handing you, I want you to know that you don't have to give in or give up. You have the choice to slow down, take a step back, and thrive in whatever way is best for you - not the way the world would have you think is best. I'm in your corner.
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02/16/2021

I've been doing some exciting projects lately, and this was the result of some practice customizing type. I think, especially when considering luxury design, simple serif typefaces are classic and trustworthy - but they can be boring and unoriginal if not crafted with meaning and intentionality. Here are some elements of this "simple" logo that I thought about during the design process:

⇝ the connectivity of the letters = intimacy
⇝ the curvature of the ligature on the 'h' and 't' are reminiscent of a halo - giving an 'angelic' quality
⇝ this typeface was chosen for its unique blend of sharpness and soft curves for a brand that is both ethereal and confident

What kind of creative business could you see with a logo like this? I won't reveal what it's intended for - it's fun to see what others think just based upon visuals!
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Address

Conway, AR
72032-72035

Website

http://www.alchemycollaborative.com/

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