Tri-C Marketing

11/13/2019

Obviously this site has not been updated in a while. Tri-C Marketing primarily focuses on Chick-fil-A restaurants across the country. Currently over 4000 locations. Tri-C has served CFA for over 35 years.

02/07/2014

Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times more than single-channel customers do.

Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels -- websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. -- and enabling customers to take action in response (preferably to buy your...

02/04/2014

Creativity can come from any field.

Since 2005, Science World has been creating some creative advertisements to help promote their cause and to spread knowledge. Simple, but effective, these ads capture the consumer's attention -- and wonderment.

02/03/2014

Sometimes the best marketing comes from not trying to manipulate the market.

The best marketing usually doesn't begin as a marketing idea. The truly remarkable stuff comes from somewhere deeper. When you focus on things that matter -- not just the usual marketing stunts -- it becomes much easier to get people to talk about your stuff.

01/31/2014

Spending too much time on Facebook? Might as well make it more efficient!

Want to rev up your Facebook experience and make it far more efficient? Social Fixer provides a host of efficiency-building tools, such as hiding posts you've already read, organizing everything in a series of tabs so you're not forever scrolling down your Timeline, and even (gasp!) showing you who ...

01/28/2014

The technology lets you click on an image without zooming in on a code or logo first.

Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR codes. Can a new technology called Clickable Paper reboot those efforts?

01/27/2014

Some books literally have works of art between their covers.

It's very possible that one of your battered old books contains an amazing secret called a "fore-edge painting." These illustrations are hidden on the edge of the pages of books dating back to the 1650s. You can see the painting by bending together the pages of the book.

01/24/2014

Yes, your business could get "famous" too by following these tips.

If a good chunk of your customers come from your local area, then you should be taking some steps to make your business "locally famous." It's not difficult, but it does take consistency and commitment to build your company's reputation in your local marketplace.

01/21/2014

Brilliant contrasts and creative uses of two pages side by side.

Whether you're in search of new and creative ways to catch consumers' attention or are just killing time looking for some inspiration, here's a collection of 20 entertainingly creative double-page magazine ads.

01/20/2014

Click "Launch the Ad Generator," then sit back and enjoy.

The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating f...

01/17/2014

Take a look back and appreciate the beautiful photographs that were captured in 2013.

While there were several notable events that dominated the airwaves in 2013, photographers around the globe captured many beautiful and newsworthy photos that not only informed us, but also inspired us.

01/14/2014

The simplest ideas can sometimes be the most powerful, and IBM and Ogilvy Paris prove that with "Smarter Cities," which turned ads into useful, smart solutions. By adding a simple curve to a poster, they turned them into places to stand under when it rains... and someplace to sit when you're tired.

As 2013 came to an end, Advertising Age counted down 2013's best moves in brand creativity. On January 1, they revealed their top picks: Dove, Citibikes, and IBM.