09/17/2026
It all starts here.
Rolls and cartons of paper waiting to become something people will hold, notice - and increasingly, remember.
Nearly 7 in 10 print buyers expect print’s share of their communications mix to increase over the next 12 months.
Why?
78% say digital fatigue is making print more effective.
70% believe digital channels are becoming less effective because of messaging overload.
And when buyers compare print with digital, the numbers get even more interesting:
83% say print is better at building trust and credibility.
82% say it’s more memorable.
77% say it does a better job capturing attention.
That doesn’t mean print gets a free pass. Buyers are watching costs closely—printing, postage, paper, and overall budgets remain very real considerations.
Which may be exactly why the conversation around print is changing.
It isn’t about printing more for the sake of printing more. It’s about being more intentional about where print earns its place in the mix - and using it when attention and trust matter most.
We know how to make your brand hard to forget.
https://na2.hubs.ly/H07lTVD0
Source: Alliance Insights, Print Buyer Report Executive Summary, Spring 2026 | PRINTING United Alliance