Chad Wissmar CMO

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United States
Copley, OH
Chad Wissmar CMO

As a Fractional CMO, I provide a wide range of marketing and advertising services to clients.

Starting with strategy, I help companies realize the direction they should take with their brand and where their budget works best to promote their business.

01/04/2023

Join us one week from today for an After Five Virtual Shooting Range Experience you won’t want to miss!

You’re invited to Engage Virtual Range next Wednesday, January 11th, from 5:00 - 7:00 for networking and the opportunity to learn more about Engage, the first simulated virtual shooting facility of its kind.

All are welcome, but registration for the experience itself is necessary and spaces are limited. Visit thecopleychamber.com/events for more information about how to reserve your space today!

01/01/2023

Happy New Year

2023 - We're glad you're here!

07/04/2022

Happy 4th of July!

06/24/2022

It's National Take Your Dog to Work Day! Pups are a great addition to your office. They can be a calming influence in a stressful environment. Take your doggo to work today and whenever you can. Plus. they'll love hanging out with you!

06/19/2022

To all the fathers out there working hard everyday to take care of your family: You are appreciated! Enjoy this day!

06/13/2022

What one thing can you start today that has a compounding effect on your marketing, or sales, long term? Do those things first that can potentially move the needle the most.

You could send out an engaging social post that gets shared by many. Develop a creative direct mail piece that generates leads for your sales team. Build a referral program. Add a new machine to expand your services in related areas, and promote the new service to your existing clients.

There are endless ways to apply this thinking! Today is a great day to begin!

05/30/2022

We hope you enjoy this day with family and friends as we remember those that gave so much to secure our freedoms.

05/21/2022

Armed Forces Day - 2022
We thank our military members for their patriotic service in support of our country.

05/17/2022

Yard Sign Design Tips
If yard signs are part of your marketing plan, read on for a few design tips to get the most from them. Remember: Yard signs are static, but your potential viewers are typically driving. They don't have time to look at any one thing for too long.

Limit Information
Yard signs are not the place to write a book! Your top goal should be to have people see, and remember, your company name/logo and understand what product or service you offer. Contact information is secondary. Include contact information, but it will not likely be retained by most viewers. If they remember your company, they will look you up.

Contrast
Contrast helps viewers more easily see the information on your sign. It's not so much about the colors you choose as it is about light and dark. Dark blue text on a yellow background really stands out. Medium gray text on black blends together. Stay within your brand color scheme, but design with contrast in mind.

If you would like us to design your next yard sign project, please reach out to us! We'd love to work with you!

05/12/2022

For companies that provide home services, business card magnets are an absolute YES for your marketing mix. There aren't many marketing methods that rival it for marketing efficiency. Business card magnets are low cost and can hang out in homes for decades! They rack up impressions daily.

Ask me about the right magnet and design for your company. We have several vendors that we can purchase business card and custom shaped magnets. Magnets are perfect for HVAC, home repair/remodeling services, electricians, plumbers, real estate services, restaurants/food delivery, landscapers, snow removal dog walking/sitting/training... The list goes on and on!

05/10/2022

E-commerce shoppers love free shipping. They love the simplicity of product only charges. Assuming you're not a huge store like Amazon, but you're selling via e-commerce, how do you implement free shipping and still profit on your sales? Shipping can be a sizeable amount, depending on what you sell. Free shipping isn't the right choice for every product. Some products cost as much to ship (truck freight items) as the product itself. Those are likely the wrong products to try and offer free shipping on. However, if you have products that you think are good candidates, test free shipping. It's critical to know your costs. Without good P & L reporting on each order, it can be difficult to determine if free shipping is better than charging shipping separately.

Free shipping can be implemented in ways that generate revenue. On-line shoppers often view shipping charges as a waste of money. Most would rather get products for their money. There are some good ways to offer free shipping and win. You may give free shipping only after a customer purchases a certain amount - (Free shipping over $99, for example). This method increases your average sale amount. Related to this is to offer a multiple products strategy to get free shipping (Buy 3 items to get free shipping). It can achieve a similar result.

Find the cheapest shipping methods and offer only those free. Maybe you can offer a Fedex Pak (Tyvek package) via 2 day, or maybe you offer a USPS shipping method free. You can always offer a free method along with others that are upcharged like Next Day, 2 Day, etc. Buyers typically want their items to show up quickly. Giving them faster options may be a huge win for an e-commerce company.

Offering free shipping at a specific time can generate sales when you're slow. Get creative and tie it in with a marketing theme for the month, or as an incentive on their next order within a time period.

Whatever strategy you decide to use, make sure your free shipping promotion is easy to see in your website header, in your shopping cart, and other relevant places.

If you would like to discuss e-commerce strategy, please contact us. We'd be happy to speak with you!

05/03/2022

Are you building your brand around your client demographics? Often we see small businesses make decisions about their brand based on what the owners like. The only scenario in which that works is if you happen to be the same demographic as your desired customer. That rarely ever aligns.

It's a mistake that many fall into, and it can be fatal for a small business. You're marketing to your customer demographics, not you. If you find yourself saying things like, "I don't like that design, color, or style," you may be projecting your likes when you should be thinking about what your customers prefer.

We use a version of this exercise early on in brand development, but you can apply the concept to an existing brand. A business owner or a team can complete this exercise. Think about your company or organization. Brainstorm and make a list of all the words that describe how you want your company to be perceived (Not how it currently is perceived, or how you think it is). Group the words by concept. Words like "accurate" and "precise" would be grouped together. Then take those groups of words and rank them from most important at the top of the list to least.

Now look at your website, social media, interactions with clients, printed material - basically anything that impacts your brand. Does the word list describe or support your existing brand? If not, make changes. It doesn't have to happen tomorrow, but start the process and make the change. Start communicating with messages and styles that your client demographics would like! If you're still not sure if your brand is on target, contact me. I would love to talk about your brand with you!

Address

209 So. Hametown Road
Copley, OH
44321

Website

http://www.wissmar.com/

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