Company
121 Marketing Company was founded in 2002 by Justin Goodale and specializes in the design and implementation of branding and target marketing services. Philosophy
Your customers are different, but your marketing treats them all the same.
121 Marketing Company combines data intelligence with applicable media to create an efficient, effective way connect to your customers. We create messag
es precisely tailored to demographics buying patterns and interests. Our premise is simple: approach customers with applicable, intelligent offers based on their interests or business segment and your response rate increases. With these programs, not only are we able to produce dramatically higher response rates but we can significantly reduce marketing costs. No more one-size-fits-all advertising. When you treat customers as individuals, they respond. Identifying Your Customer
The single most critical step in an effective marketing campaign is identifying your audience. No marketing effort, however sophisticated, can succeed if it's directed to the wrong group. Depending on your needs we use a wide array of demographic profiling tools and techniques to define your target. Only when we know who you're trying to reach do we begin to define your message. Connecting to Your Customer
Once we've identified your audience, we work with you to find the best media and create the best message to generate a response. Our creative team puts together copy and graphics with stopping power that cuts through the clutter and demands attention. Whatever we create, our goal is not just to connect to your customer, but to get your customer to connect to you, to initiate a dialogue that can continue for years to come. Retaining Your Customer
If your company is like most, twenty percent of your customers generate eighty percent of your business. Whatever the percentage, you likely have a core group of active repeat customers that can be turned into long-term, sometimes lifelong, customers. Regular contact is the key to customer retention. But contact itself is counter-productive unless it's informed by a purpose. Barrage your customers with routine generic promotions and you lose their interest. Anticipate their needs and you build brand loyalty. We'll work with you to build a long-term relationship between your company and your customer. We'll show you how to plan a strategy for long-range, data-driven marketing. We'll implement tracking tools that ensure the accuracy of your communications. We'll design and deliver messages that prompt customer response. At 121, we believe in long-term consumer relationships. That's the kind of relationship we'll show you how to build - and one we want to build with you. Contact us below to start the conversation.
