01/04/2022
As Pinta embarks on its ninth year in business, we’re rebranding!
As you may know, we recently took on an outside partner. Chemistry is a full-service firm with 125 employees, and was three times named by Ad Age ‘Small Agency of the Year’ (including 2021). They underwent a nationwide search for a Hispanic agency in which to invest, and we’re thrilled they selected Pinta. After a period of “dating” in close collaboration, we’ve decided to “tie the knot” and align our brands more closely. As of today, our new name is Chemistry Cultura™.
So why did we do this?
Today it’s less about language and more about culture. The country is evolving rapidly and rather than “one Hispanic market,” we’re experiencing a beautiful mosaic comprised of Anglo, Latino and other cultures interacting fluidly together. As we look at the next 10 years of evolution, we felt our agency should reflect this seamless integration and blending of cultures. With this new outlook, Chemistry Cultura will ignite cultural reactions and help our clients win the New Mainstream.
- We will remain a Hispanic-owned, minority-certified agency (just renewed for all of 2022).
- We can leverage Chemistry’s strengths to great effect for our clients, including in-house production studio, data scientists, creative, digital, media planning & experiential.
- We’re also launching two new physical offices to reflect the full Latino marketplace (geographically and country-of-origin). Cultura will reside in Miami | New York | Phoenix.
We hope you share our excitement for this new adventure. If you have any questions, don’t hesitate to ask. Oh yeah, don’t forget to check us out at www.ChemistryCultura.com.
