01/04/2022
As Pinta embarks on its ninth year in business, weâre rebranding!
As you may know, we recently took on an outside partner. Chemistry is a full-service firm with 125 employees, and was three times named by Ad Age âSmall Agency of the Yearâ (including 2021). They underwent a nationwide search for a Hispanic agency in which to invest, and weâre thrilled they selected Pinta. After a period of âdatingâ in close collaboration, weâve decided to âtie the knotâ and align our brands more closely. As of today, our new name is Chemistry Culturaâ˘.
So why did we do this?
Today itâs less about language and more about culture. The country is evolving rapidly and rather than âone Hispanic market,â weâre experiencing a beautiful mosaic comprised of Anglo, Latino and other cultures interacting fluidly together. As we look at the next 10 years of evolution, we felt our agency should reflect this seamless integration and blending of cultures. With this new outlook, Chemistry Cultura will ignite cultural reactions and help our clients win the New Mainstream.
- We will remain a Hispanic-owned, minority-certified agency (just renewed for all of 2022).
- We can leverage Chemistryâs strengths to great effect for our clients, including in-house production studio, data scientists, creative, digital, media planning & experiential.
- Weâre also launching two new physical offices to reflect the full Latino marketplace (geographically and country-of-origin). Cultura will reside in Miami | New York | Phoenix.
We hope you share our excitement for this new adventure. If you have any questions, donât hesitate to ask. Oh yeah, donât forget to check us out at www.ChemistryCultura.com.