OneFirefly, LLC

10/13/2026

Lutron dealers: Have you put your 2026 Dealer Marketing Credits to work?

With the end of the year approaching, now is a great time to think about how your remaining DMC funds can support your marketing goals, whether that's reaching new customers, reconnecting with past clients, or building momentum for 2027.

One Firefly can help you identify marketing opportunities that align with your goals and make the most of your available DMC and additional One Firefly credits.

Let's put those funds to work: onefirefly.com/lutron

10/10/2026

Join us in welcoming Cameron Truitt to the One Firefly team as our newest SEO Strategist! We're excited to have you on board. Welcome to the team, Cameron! 💚

10/09/2026

There’s something for everyone on Automation Unplugged, One Firefly’s industry podcast hosted by Ron Callis.

🎤 Dealer Interviews: Hear firsthand from integration business owners and industry leaders about their experiences, challenges, and successes.

📈 Marketing Education: Get practical strategies and ideas to help you strengthen your marketing and grow your business.

🤖 AI Insights: Explore real use cases of AI in our industry from dealers like you.

Whether you're looking for inspiration, actionable advice, or a fresh perspective, there's plenty to discover.

Explore episodes, find your favorite listening platform, and subscribe to Automation Unplugged today!

🔗 onefirefly.com/au

10/07/2026

📢New episode of Automation Unplugged — live now.

In Episode #374, Ron Callis sits down with Henri Beaudoin, Founder and President of Elite Automation, a luxury technology integration firm serving clients across Washington and Texas. A former software engineer, Henri built his company around strong engineering, high standards, and a great client experience.

In this episode, you'll hear:

✅ Why smaller projects have slowed down while high-end luxury work has held steady

✅ How keeping inventory in a 10,000 square foot warehouse kept Elite building through COVID supply delays

✅ His rule of never promising a client anything his team hasn't tested and engineered first

One of Henri's guiding principles: "Everything we sell is tested internally, at my house, at other employees' homes, extensively, before it's something we even offer."

▶️ Watch now: https://www.youtube.com/watch?v=oRBN35tKI-8

🎧 Or listen on your favorite podcast platform

Henri Beaudoin is the Founder and President of Elite Automation, a ...

10/05/2026

Séura dealers, this one’s for you ✨

The newly redesigned Séura Brand Page is now available through One Firefly for $799—and fully reimbursed as a credit toward your next Séura purchase.

Showcase Séura’s premium mirror technology with a refreshed, elevated page built for your website.

Interested? Ask us how to claim your page.

10/03/2026

👉 Congrats to Anja Stupar on her promotion to Senior SEM Analyst! 🎉 We're so excited to see what she accomplishes in this new role. Join us in congratulating her in the comments!

10/02/2026

The search landscape has changed. Traditional SEO is no longer the only game in town—AI is now deciding which businesses to recommend. 🤖

Is your business making the cut? Take the 1-minute test:

1️⃣ Pick a service + your location.
2️⃣ Search on Google vs. an AI tool (like ChatGPT or Gemini).
3️⃣ Compare the results. 📈

Are you showing up where it matters? If not, your strategy needs an upgrade.

Drop a comment or DM us to ask how we can help you optimize for the AI era. Let’s get you found! 🚀

10/01/2026

Tomorrow! 📢 Lutron dealers — is your pipeline feast-or-famine?

Join One Firefly and Lutron for a live session on building a steadier pipeline for 2027, before your 2026 marketing dollars run out.

✅ A steady flow of opportunities, not unpredictable spikes
✅ Prospecting new clients while re-engaging existing ones

📅 Fri, Oct 2 | 1–2 PM ET
📅 Register now: bit.ly/4ySdcL4

09/30/2026

🚀New AI Insights episode of Automation Unplugged — live now.

In Episode #373, Ron Callis welcomes back returning guest Ian Williams, President and CEO of Aspire Audio Video Solutions, to share the AI-powered dashboard now running his business every week.

In this episode, you'll learn:

✅ The weekly business dashboard he built in Claude Cowork that lands in his inbox at 6:00 a.m. every Monday, covering KPIs, cash flow, backlog, and a 13-week forecast

✅ Where AI shows up across his team, from technicians dictating daily project updates in Basecamp to project managers recording every walkthrough and QC

✅ Why his most effective prompt starts with "I don't know how to do this. Can you please help me?"

One of Ian's best pieces of advice: "It's funny, in some of my prompts, my first phrase is, 'I don't know how to do this. Can you please help me?' And as long as you have the ability to ask for help, you really don't even need to know what you're asking it to do."

▶️ Watch now: https://www.youtube.com/watch?v=rDPz3H-jm44

🎧 Or listen on your favorite podcast platform

Ian Williams is the Founder, President, and CEO of Aspire Audio Vid...