09/03/2026
Every agent literally has the same generic website...That's cool and all I am the first to tell my clients that you are probably not going to get a lot of clients through your website. Most are going to find you through word of month, social media and dare I say it Zillow.
However, through the advancements of Ai and SEO it is more important than ever to have a hub that these platforms can pull more info and data from. Even if you are just updating it once or twice a year having this digital foot print is only going to help validate who you are as an agent.
"My brokerage gives me a website" - that is great truly an added perk for hanging your license with that brokerage. But I bet it looks like all the other agents in the same firm. Broker provided sites are a great foundation to piggy back off your main site. It help eliminate the added cost of having your own IDX and certain lead capiblities. But when you leave that brokerage p**f your site is gone and you are back to recreating the wheel of establishing your brand.
"No one sees my website" - I wouldn't fight you on that one websites are not always a source of leads for you as an agent. However, think about it like this - there is an out of town buyer that is looking for real estate in your area and they do a general search on google, ChatGPT or even socials would you rather have a digital footprint that showed up everywhere or miss the commission on a 1.6 million dollar home because no one could find you?
No matter where you are on your journey showing up matters. At the end of the day you are running not only a business but a brand built on trust and results. It's time you start showing up like one.
If you have any questions or would like to establish your brand comment "site" or shoot me a dm and lets get the conversation started.