Media Power Advertising

04/04/2014

HAPPY FRIDAY!!!!!

04/02/2014

Think you are savvy at counting calories, making the best food choices, selecting the lowest calorie / highest fiber / lowest sugar snacks? Well give this app a try. It's an Agency favorite and will change the way to look at allllllllll those labels. Take your favorite item and just scan the UPC code and you'll get a letter grade and a breakdown of the good, the bad and the ugly. * * Warning * * it can be really addictive (but in a good way) :)

Fooducate helps you make better food choices. Fooducate's scientific algorithms generate a letter grade (A, B, C, or D) for each product scanned, along with brief explanations and warnings about its nutrients and ingredients. Users are just one click away from viewing similar, but healthier alternat...

04/02/2014

Great article on the analysis on how women Grocery Shop. "Online shopping may often trump the in-store retail experience, but not when it comes to grocery shopping." The infographic really paints a detailed picture of the shopping experience. Nice to see the focus on healthy / better choices as ranking high in what is being purchased. We need to be more aware of what's in our food and dig deeper than what we see on the labels.

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that promotes fresh and low-fat ingredients.

03/28/2014

Yes.....yes it IS!!!!!

03/27/2014

Well well well .....someone finally connected the dots on how Advertisers tap into the subconscious to promote a product. Why does a certain company choose a particular color for it's logo? Have you ever noticed that cosmetic ads show models with enlarged pupils? Take a look at the link to learn more (we dig all the retro footage in the video by the way)

Newsflash: Advertising is nefarious and manipulative after all.

03/25/2014

We should save this post for but it was too much fun looking back to wait until then. These are the first ads that ever aired (circa 1982). Wow they have come a long way. Enjoy!

Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the first ads it ever made—which happen to be the first national broadcast ads Nike ever aired.

03/25/2014

It will be interesting to see how Pinterest weaves in ads on their site when things roll out in the next few months. We've seen how "not" to do it (Facebook), let's hope it's a seamless, tasteful transition.

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to launch its much talked-about ad business.

03/25/2014

Ahhhhhhhhhhh another rainy day here in the QC.....where oh where is our S-P-R-I-N-G weather???????

03/24/2014

What do you see?