Pinnacle Dealer Services

08/21/2026

Your dealership could be losing customers because they tried to TEXT you. 📱

Think about it: a customer finds your dealership on Google, sees a phone number, and sends a text.

But if that number isn’t text-enabled?

The message goes nowhere, and the customer thinks you ignored them.

In our latest blog, we break down one of the easiest-to-miss holes in a dealership’s communication process and how to fix it.

📲 Map your numbers. Text-enable them. Assign ownership. Stop losing conversations you never knew were happening.

If your main line, service line, or Google Business Profile number can’t receive texts, customers get ghosted. Map every number and text-enable it.

08/21/2026

Think your toughest phone-up can stump two guys with decades on dealership floors?
Stump the Matts is our free, live Boot Camp preview. You bring the hardest challenge on your floor, the leak you can't fix, the objection that keeps winning, the follow-up gap you know is costing you, and Matt Lowery and Matt Gray solve it live. No script. No slides-only theory.

You'll walk away with three things:
A live fix for your own toughest challenge, something you can run after you leave the webinar.
A clearer read on where you're actually losing deals.
A real feel for how Boot Camp coaching works.

And one live attendee wins a free seat at the September Boot Camp: a $2,495 value, and the full 90-day program, not just the three days.
Free. Live. Tuesday, Aug 25 at 1 PM ET
Register and submit your challenge: pdsdealer.com/webinar

08/19/2026

The first 10 dealers to register get 50% off our upcoming PDS Boot Camp in Orlando!

Here's what those 10 people get:

Three days in Lake Mary, FL, September 21-23. But it starts before you get there. We mystery-shop your store first, and on Day 1 you sit in a room and listen to your own calls. Your voice. Your reps. Your gap.

Day 1. Before the phone rings.
DISC for selling. What your website does in the first 8 seconds. Where AI is helping and where it costs you. The first 30 seconds of a phone-up that win or lose the deal.

Day 2. When the lead lands.
Speed-to-lead and the real cost of the gap. Replies that read like a person sent them. The five objections every store hears. Follow-up that follows through instead of annoying.

Day 3. Keeping it from breaking.
Coaching by DISC across your floor. DISC for hiring and team mix. The daily accountability rhythm. Map your processes, create your 90-day plan, written before you leave the room.

Then it keeps going for 90 days. A post-camp re-shop, a brush-up webinar, and 30-60-90 check-in calls on the plan. Most training fades the week after. This one has a calendar attached to it.

Co-presented with Applied Concepts. Ten seats at half price. Reserve yours: pdsdealer.com/bootcamp

Led by Matt Lowery. Co-presented with Applied Concepts.

08/18/2026

Your customers are telling you more than you think. The question is: Are your reps actually listening? 👂

Customers rarely state their real need in a straight line. They may ask about a vehicle, an oil change, or an appointment, but the real concern could be budget, a trade, timing, or frustration from a previous experience.

Great reps don’t just answer the surface question. They listen, repeat the details back, and ask the right follow-up questions.

That simple habit can:
✅ Prevent miscommunication
✅ Uncover the customer’s real needs
✅ Make customers feel heard
✅ Build trust
✅ Create more opportunities to set appointments and close deals

In our latest blog, we break down why Listen → Recap → Clarify should be part of every dealership call.

📲 Read the full blog and see how Pinnacle Dealer Services can help strengthen your team’s phone process.

Customers rarely explain things in a straight line. Repeating details back and asking clarifying questions uncovers the real need and builds trust fast.

08/17/2026

Some salespeople don't lose the deal because of the presentation...

They lose it because they never ask for the sale.

If you've built rapport, asked the right questions, demonstrated value, and addressed concerns, you've earned the right to ask for the customer's business.

A confident close isn't pushy. It's professional.

At Pinnacle Dealer Services, we help dealership teams close more deals with proven sales processes that build confidence for both the salesperson and the customer.

📞 Ready to improve your closing ratio? Let's talk.
888-524-4563
www.pinnaclesalesandmail.com

08/14/2026

🚨 THE FINAL NUMBERS ARE IN. 🚨

One Gross Infusion Event at a North Carolina Nissan dealer:

🔥 61 Cars Sold
💰 $312,000 in Gross Profit
📈 93% Finance Pe*******on
🛡️ 87% Warranty Pe*******on
🎯 Nissan New Car Objectives REACHED

This is what we mean by a Gross Infusion Event.

It’s not just about selling more cars. It’s about driving traffic, maximizing every opportunity, protecting gross, increasing F&I performance, and helping the dealership hit its objectives.

More Traffic. More Units. More Gross.

Want to see what Pinnacle can do at your store?
Click here: https://pinnaclesalesandmail.com/get-started/

08/11/2026

Think your toughest phone-up can stump two guys with decades on dealership floors?
Stump the Matts is our free, live Boot Camp preview. You bring the hardest challenge on your floor, the leak you can't fix, the objection that keeps winning, the follow-up gap you know is costing you, and Matt Lowery and Matt Gray solve it live. No script. No slides-only theory.

You'll walk away with three things:
A live fix for your own toughest challenge, something you can run Monday.
A clearer read on where you're actually losing deals.
A real feel for how Boot Camp coaching works.

And one live attendee wins a free seat at the September Boot Camp: a $2,495 value, and the full 90-day program, not just the three days.

Free. Live. Two dates:
Fri, Aug 14 at 11 AM ET
Tue, Aug 25 at 1 PM ET

Register and submit your challenge: pdsdealer.com/webinar. You have to be there live to win.

08/10/2026

Why Are Your Salespeople Losing Deals?
They Don't Ask Enough Questions.

The best salespeople don't spend the first 10 minutes talking...They spend it listening.

Too often, salespeople jump straight into showing vehicles before they truly understand what matters most to the customer.

When that happens:

❌ They present the wrong vehicle.
❌ They miss opportunities to build value.
❌ They fail to uncover objections before they become roadblocks.

Great sales professionals ask questions like:

What prompted you to start shopping today?
What's most important in your next vehicle?
How do you primarily use your vehicle?
If we found the right vehicle today, are you ready to move forward?

The answers guide the entire sales process.

The more you understand your customer, the easier it is to earn their business.

At Pinnacle Dealer Services, we train dealership teams to ask better questions, uncover customer needs, and create more confident, higher-closing sales professionals.

📞 Better conversations lead to more deliveries. Let's build a stronger sales process together.
888-524-4563
www.pinnaclesalesandmail.com

08/06/2026

If you're heading to the CIADA Convention, be sure to stop by Booth #82 and meet the Pinnacle team!

We'll be talking about how dealers are driving:
✅ More Traffic
✅ More Appointments
✅ More Gross
✅ More Profit

🎉 While you're there, enter our raffle for a chance to win a FREE Mystery Shop and ask about our CIADA Exclusive: 50% OFF your first month of Pinnacle BDC On Demand!

We can't wait to see everyone tomorrow. Stop by, say hello, and let's talk about growing your dealership!

08/05/2026

What's your biggest challenge right now?

📉 Low traffic?
💰 Low gross?
📞 Weak BDC?
🔧 Service slowing down?

Let's talk about it.

If you're attending the CIADA Conference & Expo, stop by Booth #82 and meet the Pinnacle team. We'll show you proven strategies to drive more traffic, increase appointments, improve performance, and boost profitability.

🎉 CIADA Exclusive: Get your first month of Pinnacle BDC On Demand for 50% OFF!

🎁 Plus, enter our raffle for a chance to win a FREE Mystery Shop!

See you in Myrtle Beach!