06/09/2026
Legacy Built on Truth, Not False Promises with Vince Mazzetti, Vice President of Blue Banner Company and Goody.
New episode of The Power of Integrity with Vince Mazzetti, hosted by Ralph Adamo...
In this episode of The Power of Integrity, host Ralph Adamo sits down with Vince Mazzetti, Vice President of Blue Banner Company, a third‑generation citrus leader whose family has been farming, packing, and selling fruit in Riverside, California since the early 1900s. Vince shares the remarkable 75‑year story of Blue Banner—from his grandfather driving horse teams in the citrus groves, to the company’s decades‑long partnership with Sunkist, to their bold and amicable decision to go fully independent in 2025.
What emerges is a masterclass in operational integrity, relationship‑driven leadership, and the rare discipline of telling the ugly truth—even when it costs you business, profit, or popularity. Vince explains why honesty is the only sustainable currency in agriculture, how generational reputation is built one conversation at a time, and why being “brutally honest” with growers has earned Blue Banner loyalty that money can’t buy.
The episode also explores the human side of leadership: learning every job from the ground up, cleaning bathrooms in a Dairy Queen franchise to model humility, and the lifelong impact of mentors like his father and a 45‑year field veteran named Ed who taught him that “all you have is your word.”
Legacy Built on Truth, Not False Promises with Vince MazzettiIn t...