Another Brilliant Idea

Name: Another Brilliant Idea
Address: Services Available In:, Corona, CA, 92883, US
Telephone: +19513567711

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Another Brilliant Idea

Another Brilliant Idea, Inc. Our commitment to results-driven campaigns ensures your business not only grows but thrives in today’s competitive landscape.

We offer proven marketing strategies that will increase visibility, engagement and sales using innovative automation, systems how may we serve your business or funeral home? stands out as your ideal marketing partner because we combine over three decades of experience with a passion for innovative, human-centered strategies. We tailor our approach to meet your unique needs, leveraging cutting-edge technology like AI-driven marketing while maintaining a personal, authentic connection with your audience. With us, you get more than just a service—you gain a dedicated partner invested in your success.

09/19/2026

Reality check, we hear this all the time: "We don't need marketing. Everyone knows us."

Guess what? Everyone under 60 found you on Google. 🫣

Comment with the word "Modern" if you want a free online audit, so you can see what Google knows about you!

09/18/2026

I asked Rachel Moring five questions she had ZERO time to prepare for… and her answers floored me.

It was supposed to be a fun little rapid-fire 🔥 round. Instead, 𝗥𝗮𝗰𝗵𝗲𝗹 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 **𝙘𝙤𝙪𝙧𝙖𝙜𝙚, 𝙩𝙧𝙪𝙨𝙩, 𝙫𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 𝙢𝙤𝙨𝙩 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙤𝙪𝙡𝙙 𝙧𝙖𝙩𝙝𝙚𝙧 𝙖𝙫𝙤𝙞𝙙.**

And maybe that's the real lesson here:

**𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲𝗻'𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝘂𝗻𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗱𝗲𝗮𝘁𝗵.
T𝗵𝗲𝘆 𝗺𝗮𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝗲 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝘁𝗼 𝗴𝗼 𝗳𝗶𝗿𝘀𝘁.**

Which brings me to today's NEW episode of The Death Care Marketing Show:

🎙️ The Courage Conversation: What Funeral Homes Can Learn from Pet Owners

We started with pet pre-planning. We ended up somewhere much bigger.

And my marketing takeaway?

**𝙂𝙧𝙚𝙖𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙘𝙤𝙣𝙫𝙞𝙣𝙘𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙩𝙤 𝙥𝙧𝙚-𝙥𝙡𝙖𝙣. 𝙄𝙩 𝙜𝙞𝙫𝙚𝙨 𝙩𝙝𝙚𝙢 𝙥𝙚𝙧𝙢𝙞𝙨𝙨𝙞𝙤𝙣 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙩𝙝𝙚 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣.**

Watch Rachel's rapid-fire answers 👇 Then catch the full episode, the link is in the comments!

09/15/2026

"This person can't have just lived and now they're gone... the stories are more important than anything." 💡

On this episode of the Deathcare Marketing Show, Martin Thompson breaks down the core purpose of memorial services: giving communities a communal space to share stories and process loss.

Want to check out the whole episode? The link is in the comments!

09/12/2026

🔥 Rapid Fire Wisdom from Chris Miller, owner of Thomas Miller Mortuary & Crematory in Corona, CA from E13 of the Deathcare Marketing Show

09/11/2026

What if your greatest marketing strategy wasn't your website...
..but your Character?

In this week's new episode, I sit down with my friend and client, Chris Miller, owner of Thomas Miller Mortuary & Crematory, to talk about something we don't discuss nearly enough in business:

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽. 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆. 𝗦𝗲𝗿𝘃𝗶𝗰𝗲.

Over the years, I've watched Chris quietly build something remarkable...not just a successful funeral home, but a reputation that reaches far beyond its walls.

He didn't earn his community's trust through clever marketing.

He earned it by consistently showing up.

✅ Serving others.

✅ Living his values.

✅ Leading with compassion.

In this conversation, Chris shares the lessons he's learned about leadership, community involvement, serving veterans, building relationships, and why the best marketing doesn't start with a campaign...

It starts with Character.

One of my favorite takeaways: "𝗣𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝘆 𝗳𝗼𝗿𝗴𝗲𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗮𝗶𝗱, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆'𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗳𝗼𝗿𝗴𝗲𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹."

If you own or work in a funeral home, or any business built on relationships...I think you'll find this conversation inspiring.

In this clip, Chris highlights how forward-thinking care providers build lasting community connection by hosting public grief events, outreach workshops, and community-first initiatives that prove they are far more than just a funeral home. As to truly thrive as a trusted local pillar, your presence has to extend beyond the four walls of your facility. 🏛️✨

🎧 Episode 13 is now streaming on all of your favorite podcast channels and the video is up on YouTube, so check the comments for the link!

💬 I'd love to hear from you...𝗪𝗵𝗼 𝗵𝗮𝘀 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝘁𝗵𝗮𝘁 𝗵𝗮𝘀 𝘀𝗵𝗮𝗽𝗲𝗱 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗼𝗿 𝗰𝗮𝗿𝗲𝗲𝗿? 𝗣𝗹𝗲𝗮𝘀𝗲 𝘁𝗮𝗴 𝘁𝗵𝗲𝗺 𝗯𝗲𝗹𝗼𝘄 𝗮𝗻𝗱 𝗹𝗲𝘁 𝘁𝗵𝗲𝗺 𝗸𝗻𝗼𝘄 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗺𝗮𝘁𝘁𝗲𝗿!!

09/10/2026

Your funeral home’s legacy is built on compassion and trust. Modern tools can strengthen that foundation, not take away from it.

Every day, you give families the comfort and care they deserve, but too often, paperwork and phone tag pull you away from what matters most. Imagine freeing up valuable time each week, letting automation handle a little of the routine, so you’re fully present for those who rely on you?

🌿 Advanced systems quietly manage basic logistics in the background
🌿 Personalized tools help nurture every family relationship
🌿 Streamlined workflows empower your team to serve with heart

**Modernizing doesn’t mean losing your personal touch.** It means creating space for deeper connections, all while building a resilient, thriving business.

Keep your traditions. Grow your impact. You really can have both. 🙌

Curious how heartfelt tech can support your mission? Book a free 20-minute call, but
spots are limited... reserve yours now!

*Or, click the link in our bio!*

Because your business should work FOR you ... so you can focus on caring for families. 💙

09/09/2026

Can you relate?

POV: You paid for the software in March. It is September. The welcome email is still unread.

We all do it, we get excited about a new program or tool, we buy the thing, and then it sits.

Maybe you've noticed that calls are down, but you don't know why.

There is probably a simple fix, but where do you start?

You need to figure it out before you burn more money than you bring in.

Start with the assessment., let's figure it out together. Message me.

09/04/2026

Sometimes the best signature brand identity starts completely by accident. 👔✨

Martin Thompson shared with me how honoring his father's memory by wearing a bow tie unexpectedly evolved into an unmistakable local brand, turning "the bow tie guys" into the most recognizable care providers in town.

One of the things I love most about hosting The Death Care Marketing Show is getting to sit down with people who have dedicated their lives to serving others.

In this episode, I had the privilege of talking with Martin Thompson, a respected funeral home owner whose career has spanned five decades of change in funeral service.

We talked about:
✅ The biggest marketing mistakes he's seen (and made)
✅ Why community involvement will always outperform flashy advertising
✅ How funeral service has changed—and what never should
✅ What independent funeral homes can do to thrive in today's changing world
✅ The leadership lessons only experience can teach

One of my favorite takeaways from Martin: "Caring is still what matters most."

Sometimes the best ideas aren't the newest ones. They're the ones that have stood the test of time.

If you're a funeral director, owner, or anyone passionate about serving families well, I think you'll really enjoy this conversation.

🎧 Episode 12 is streaming now on YouTube AND all the best podcast channels! The link is in the comments.

💬 I'd love to hear from you...

What's one lesson you've learned in funeral service that has never changed, no matter how much the profession has evolved?

08/28/2026

Have you ever worried about saying the wrong thing to someone who is grieving?

The truth is... most of us have.

In this clip from my conversation with Sherrie Dunlevy, grief literacy expert, speaker, and author, she shares some of the most common things people say after a death that, while well-intentioned, can actually make a grieving person feel more alone.

More importantly, she explains what to say instead.

One of my favorite reminders from our conversation:

"People don't remember perfect words. They remember genuine ones."

If you support grieving families, or simply want to be a better friend, neighbor, or coworker—this is a conversation everyone should hear.

🎧 Watch Episode 11 of The Death Care Marketing Show, now streaming!

💬 What's the best piece of advice you've ever received about helping someone through grief?

08/21/2026

Saundra Neperud is a widow, and she shared how when her husband died, she was looking for support, but it wasn't there. And she's not alone.

🎙️ New Episode Alert! | Death Care Marketing Show | E10

"When Everyone Goes Home: Why Funeral Home Aftercare Is Your Best Marketing Strategy, with Saundra Neperud"

What happens after the flowers fade...

After the casseroles stop coming...

After everyone else goes back to their lives...

For most grieving families, that's when the hardest part begins.

But it's also when funeral homes have the greatest opportunity to make a lasting difference.

In this week's episode, I sit down with Saundra Neperud, founder of The Grief App, to talk about America's growing **bereavement care deserts** and why meaningful aftercare isn't just compassionate care, it's one of the most powerful ways to build trust, strengthen your reputation, and become an indispensable resource in your community.

One of my favorite takeaways:

"The funeral ends. The relationship shouldn't."

If you're looking for a way to serve families more deeply while creating lasting relationships that span generations, I think this conversation will inspire you.

🎧 Episode 10 is streaming now on YouTube and/or you can listen on all your favorite podcast channels! Links in the comments below.

👇 I'd love to hear your thoughts...

**How does your funeral home continue caring for families after the service is over?**

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Services Available In:
Corona, CA
92883

Telephone

+19513567711

Website

https://anotherbrilliantidea.com/, https://linktr.ee/AnotherBrilliantIdea

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