Another Brilliant Idea

Another Brilliant Idea Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Another Brilliant Idea, Advertising/Marketing, 2279 Eagle Glen Pkwy #112/149, Corona, CA.

We offer proven marketing strategies that will increase visibility, engagement and sales using innovative automation, systems how may we serve your business or funeral home?

06/16/2026

Too many funeral homes focus on recruiting new talent while overlooking the wisdom, experience, and potential already sitting around the table.

In this clip, Lisa Baue, my first guest on the Deathcare Marketing Show, shares why listening to your team, encouraging their growth, and creating opportunities for leadership can transform your culture from the inside out.

One insight Lisa shared really stood out to me: The people closest to the work often have the best ideas.

🎙️ Check out this episode, the link is in the comments: You Can't Scale Burnout: The Real Reason Funeral Homes Struggle with Retention

Because people don't stay where they're managed. They stay where they're valued.

My phone buzzed at 11:47 PM on a Tuesday.It was a funeral home owner I've been working with for months. Not a family eme...
06/15/2026

My phone buzzed at 11:47 PM on a Tuesday.

It was a funeral home owner I've been working with for months. Not a family emergency. Not a scheduling question.

Just four words: "Is this even sustainable?"

That message stayed with me. Because I know he's not alone in that feeling...and I wrote my latest Substack article about exactly that.

What's really keeping funeral directors up at night? Not the stuff they talk about at conferences. The real stuff. And more importantly ...what to do about it.

Go read it and let me know: does any of it sound familiar?

đź”— Link to the article is in the comments

06/15/2026

🎙️One of my favorite moments with Lisa Bauer on my Deathcare Marketing Show, was this reminder: Great leaders don't just care for families. They care for the people serving those families, too.

In this clip, Lisa shares why encouragement, mentorship, and creating opportunities for others may be one of the most important investments a funeral home can make.

You can listen to this episode everywhere you find to your favorite podcast! Link in the comments and on our stories!

Episode One is titled: "You Can't Scale Burnout: The Real Reason Funeral Homes Struggle with Retention"

06/15/2026

How is Disneyland like working in a funeral home?

06/06/2026

Most funeral home owners don’t wake up saying: “I need automation.”

They wake up saying:

“We’re stretched too thin.”
“Families expect answers faster now.”
“I’m tired of feeling behind.”
“I want more calls… but I don’t want to feel salesy.”
“I just want to take care of people without drowning in everything else.”

During my last trip to Disneyland, I couldn’t stop thinking about how much running a funeral home can feel like those spinning teacups and roller coasters sometimes… meaningful and beautiful, but also fast, emotional, and nonstop all at once.

So I turned that feeling into this video.
Because behind the scenes, so many funeral home teams aren’t looking for “more technology.”
They’re looking for support.

Because the goal isn’t to replace compassion.
It’s to protect it.

To create systems that quietly support your team behind the scenes… so families feel cared for, calls don’t get missed, follow-up actually happens, and your staff can finally breathe again.

The funeral homes creating the best family experiences right now aren’t necessarily working harder.

They’re staying connected.
They’re building trust before they’re needed.
They’re showing up consistently.
And they’re using compassionate systems to support the human side of what they do.

Because when the busywork gets lighter… your humanity gets bigger.

More presence.
More connection.
More trust.
More joy.

That’s the future I believe in for funeral service.

If you’re curious what this could look like inside YOUR funeral home or compassion-based business…

Comment “MODERN” and I’ll show you what we’re building.

05/18/2026

Here's something worth thinking about today.

William Villanova, who has led Frank E. Campbell in New York City for years, recently described the biggest shift he's seen in over three decades of funeral service.

Families used to come to him asking what they should do.

Today, many arrive knowing exactly what they want -- and they ask how he can help make it happen.

He calls it the shift from passive recipient to active architect.

And he says the most important skill a funeral professional can have now isn't just technical expertise.

It's emotional intelligence. The ability to truly listen. The willingness to show up as a creative partner during one of the most meaningful moments in a family's life.

That is what your community is looking for.

The question is: does your marketing make it clear that's exactly who you are?

Your families already need your care. We help them recognize you’re the one to call.

If you're not sure, let's talk. That's what we're here for.

More calls don’t come from doing more marketing.They come from having the right systems in place.For funeral homes, that...
05/13/2026

More calls don’t come from doing more marketing.
They come from having the right systems in place.

For funeral homes, that means creating a clear, compassionate path for families to find you, trust you, and reach out when they need support.

That’s where the C.A.R.E. framework comes in:
C — Clarify what to let go
A — Automate with heart
R — Replace chaos with systems
E — Enjoy the freedom and impact

Because modern marketing should not add more pressure to your team.
It should help you serve with more presence, more consistency, and more peace of mind.

Comment MODERN and I’ll send you the details.

05/05/2026

Did you know that funeral homes don’t need to lose their heart to modernize?

They need better systems, faster follow-up, and support that’s available when families are searching, wondering, worrying, and needing answers, even at 2AM.

That’s what Compassion Concierge was built for.

Not to replace the human care families trust.

To protect it.

To give your team breathing room.
To make sure no family feels ignored.
To help your funeral home serve with compassion, even after the office lights go off.

Because your legacy deserves better systems.

And your sanity matters too.

Join the Modernization Movement.
Lead with heart. Scale with strategy.

04/29/2026

Random posting is not marketing. It's hope.

I hear this weekly: “Marketing feels like guessing.” It feels like guessing when you are doing tactics without a system. A real system includes message, website, reviews, follow up, CRM, and automation. When one piece is missing, the whole thing wobbles.
Random posting is not marketing. It is hope. Comment with the word MODERN and I'll send you some free info!

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2279 Eagle Glen Pkwy #112/149
Corona, CA
92883

Telephone

+19513567711

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