05/18/2026
Here's something worth thinking about today.
William Villanova, who has led Frank E. Campbell in New York City for years, recently described the biggest shift he's seen in over three decades of funeral service.
Families used to come to him asking what they should do.
Today, many arrive knowing exactly what they want -- and they ask how he can help make it happen.
He calls it the shift from passive recipient to active architect.
And he says the most important skill a funeral professional can have now isn't just technical expertise.
It's emotional intelligence. The ability to truly listen. The willingness to show up as a creative partner during one of the most meaningful moments in a family's life.
That is what your community is looking for.
The question is: does your marketing make it clear that's exactly who you are?
Your families already need your care. We help them recognize you’re the one to call.
If you're not sure, let's talk. That's what we're here for.
