06/01/2026
Happy National Billboard Day! 🎉 From the earliest days of advertising to today’s digital experiences, billboards are a powerful way to connect brands and communities. A billboard to note was the live countdown created with Fifth & Elm in Portland, Texas, leading up to their grand opening. Account Strategist, Jessica Guajardo, said, "Working with the City of Portland to prepare for the grand opening of Fifth & Elm was one of my favorite billboard projects. We were lucky to create a live countdown board that was updated daily leading up to opening day. Because our team had been involved with the project since it was just an idea, watching the excitement build as launch day approached felt especially rewarding. I drove past this billboard on my commute, and watching the countdown tick closer to opening day never got old. ✨"