When a prospect clicks your link (or Ad), itās not good enough to send him directly to the sales page.
Sometimes the ādirect approachā works, but most times it falls flat on its face. The days of āeasy salesā on the internet are long gone.
Today, online buyers are distracted. And they donāt want to waste their time reading long Sales Pages. First, they need a preview of whatās to come.
Thatās where the Curiosity-Based Presell Page comes in. It provides just that.
The Presell Page fits into your funnel right before the Sales Page
Hands down, curiosity isā¦
ā¦the number one technique you can use to motivate your prospects.
People will go to great lengths to satisfy their curiosity. A Presell Page that includes curiosity puts your reader in a state of mind to find out more.
He clicks a link at the bottom and is taken to your Sales Page.
Your Presell Page āwarms upā the prospect with interesting, curiosity-based content.
Intensifies His Emotion
Your reader is dealing with a serious issue and wants a result that relieves his pain. By agitating his emotions, his desire to find a solution is intensified.
Gives Him Hope
A well-written Presell Page offers a ātasteā of the solution with benefit statements. Your prospect is āprimedā with content that makes him feel like relief is just a click away.
Encourages Believability
Believability is the key that opens the door of persuasion. A Presell Page includes believability elements that help you gain the trust of your prospects.
Three Types of Presell Pages
Solution - Based Presell
A solution-based presell focuses on a curiosity element. It reveals a high-level solution to the readerās problem. But the reader must actually click to the sales page to discover the specifics.
Story - Based Presell
Touch your prospect with a human-interest story thatās easy for him to relate to. Stories reduce skepticism and help intensify the prospectās emotions.
Listicle Presell
An entertaining, easy-to-read presell that works anywhere people go to read for pleasure. Listicles stoke curiosity and make the prospect visit your sales page
If youād like to jump your sales with a curiosity-based Presell Page, letās talk. Message me on Facebook (āRick Goldthumbsā), and Iāll be happy to answer any questions you have.
Visit
Visit https://bigvisioncopy.com/wordpress to check out my sample presell pages
To find out more about me, read my page below
Iām Rick, and I help business owners increase sales and conversions. In other words, you and your company make more money through custom direct marketing presells and advertorials. This is where I often get blank stares, so simply put...I create āsales writingā or āwriting for salesā that does one of two things:
Sells your product or service
Gets people to take action (click this, sign up here, read more here, etc.)
Why should you work with me?
Iām a pro, a specialist, and I take my commitments seriously. You can count on three things from me:
I keep my word. If I say Iāll do something, Iāll do it to the best of my ability.
Iām easy to work with. Iāll listen to you, and promise to keep your best interests at heart so we can achieve great results for your project.
I deliver when I promise to. I donāt take on rush jobs, because they donāt allow me to do my best work for you.
What else can you expect from me?
My turn-around time is generally 2 weeks. I start every project with a hefty dose of research, and then I write. I look at the draft a few hours after Iām done; then the next day and the next week to look for ways to improve. Iāve also been known to contact old clients to revise their stuff for free in my spare time, if I think of a way to increase their sales even more.
I communicate regularly, and Iām online daily (too much), so you can always get in touch with me, leave me a message, and let me know your needs. On top of that, Iām friendly, jovial, and honest. I donāt waste my time on petty things, and I concentrate on whatās really important in life (and business).
Working together is easy; we get started by...
[ How about including info here about your initial info-gathering method (phone call, email, questionnaire, etc) and payments (deposit, invoices, etc)? ]
How do you know Iām any good?
From the beginning, Iāve been a buy and sell guy with a natural knack for finding deals, marketing, and using my skills to bring in extra money. I started out selling lemonade as a kid, and have since sold everything from newspaper subscriptions to gadgets to musical instruments to appliances to motorcycles, cars and houses.
I have years of experience with ālive in personā and door-to-door sales, tele-sales, retail management and sales, real estate sales, lending, investing, and general marketing. After several years as a successful real estate agent in the U.S., I headed to England hoping to find a great band to drum with (my inspiration was Stewart Copeland of the āPoliceā). After a few years of touring and playing with different bands that took me to Galway and Melbourne, I settled back into sales writing. Lately Iāve been writing sales copy for info product marketers, e-commerce, fashion folks, and a few startups.
Iām also the creator of a book and program for kids called āEverybody Imagines ā The 20 Minute Creative Kid Builder.ā Check it outākids love it, and itās an easy, beneficial program to bring into childrenās lives.
Anyway, if youāre looking for a copywriter, get in touch and I promise to give you my best.
Thanks,
Rick Gold,
Big Vision Copy
About Rick
āYou miss 100 percent of the shots you never takeā (Wayne Gretzky)
Hey, this is Rick, and this is my about me, and itās the first one Iāve ever done. It was really hard, why?
Iām not really into talking about myself, especially when it comes to self-praise. Iām still working on the about me below, and just came back to write this intro, and let these thoughts flow out of my head.
Letās just say that this whole section below is here to tell you more about my history. Not only that, mainly itās here to coax you into using my services. Thatās my main goal.
Let me tell you straight up. Iāll do my best when working for you. I work really hard to not let people down. In life and in my work.
Thatās the main thing and the rest (My life and work history) is secondary. It may not matter all that much to you, as long as I do a great job, right? Correct!
Read on if you like, and please remember this⦠I had to sing my own praises below. Thatās self-marketing.
It was a hard, hard thing to do, and Iām still looking at it, thinking I sound too egotistical
Main thing is Iām basically a humble and even self-deprecating person who will do my very best to get your sales copy right. Thatās my job, and I love love love compliments from clients, mentors, students, people, my GF, etc.
I have to blow my own horn here, to market myself. So, here it goesā¦
Why work with Rick?
After all of the life and work experience Iāve had, Iāve also been given heaps of knowledge about sales copy (and even more about marketing) from the best coach a guy could ask for.
I keep my word. If I say Iāll do something, Iāll do it to the best of my ability.
Iām easy to work with ā I listen to my clients, and have their best interests at heart. This benefits both me, and my clients ā With repeat business, knowing what to expect, and great results for your project.
I deliver when I promise to. I deliver on time with this one caveat: I rarely take on rush jobs, because I find the longer your copy stays with me, the better it comes out in the end. So, I give myself plenty of time to finish the work to my satisfaction. My turn-around time is generally 2 weeks.
My Process
I research until the ālightsā go on ā and stay on, then I write. I look at it a few hours after Iām done, the next day, and even the next week, and I look for ways to improve on what Iāve done.
I communicate regularly, and Iām online daily (too much), so you can always get in touch with me, leave me a message, and let me know your needs.
Iām a pro, a specialist. I specialize in presells and advertorials and have learned from the best.
On top of that, Iām friendly, jovial, and honest. I donāt waste my time on petty things, and I concentrate on whatās really important in life (and business).
And⦠after that horn-blowing session here comes the extended āabout meāā¦
Hey, this is Rick, coming at ya from the Highlands.
Howās it going today? Iām glad youāre here to read my semi-biographical back story āAboutā section.
Iām Rick- I help business owners increase sales and conversions. I make you, and your company more money with presells and advertorials.
Presells are my specialty, and thatās what I do.
Ever since I was a teen, Iāve been a buy and sell guy. Finding deals; marketing and selling came naturally. It was usually fun and always brought in extra money.
Later on, when I moved out of my parentās house and was working on my own, I got even more into buying and selling. From musical instruments to appliances, then on to motorcycles, cars and houses.
I also have a background in ālive in personā sales, tele-sales, retail management, and general marketing. I used my skills to work my way up through the ranks of selling lemonade as a kid, then newspaper subscriptions, door-to-door gadget sales, on to retail management, and then to real estate sales, lending and investing.
After getting the real estate thing together, I had more time and money to travel and pursue my other passion ā music.
So, thatās what I did. I handed the property keys to my mom (ex- Realtor and property manager) and left with my girlfriend to Europe, hoping to find a great band in England, the home of my all-time favorite bands.
Iām not the first American drummer to do this. Stewart Copeland of the POLICE did the same thing. After playing around a bit in London and nearby, I got a tip to go to Galway and joined a band playing original music.
That lasted about 2 years, and we did pretty well. I helped with press releases and promotions and we won a few band battles, but then our singer had problems and went on what seemed to be a permanent hiatus. December came (again) along with the cold and gray, the band stopped, and I decided to head back home.
After being back home for a while and re-grouping, I decided to give a go at staying and playing in Australia. I figured it was warm, would have English influence, friendly people and we could go and have a good time
I worked with a couple bands in Melbourne ā one cover and one original, but the same kind of normal band things happened (personality differences, general flakiness). These things happen in a band, so I was used to it.
Refocusing⦠Iām a writer, musician, business owner, real estate guy and a amateur semi-gourmet chef (the chef part came out of necessity).
My wife is actually a better cook, but the truth is we opened up a small grocery, and Ina loves it at the store, so she leaves most of the cooking part up to me.
During my lifetime, I must have written a few hundred classified ads to buy and sell, look for bandmates and also to promote gigs, well before I ever had heard of the term ācopywritingā.
I worked in real estate lending for a while and then I went into real estate investing.
Lately Iāve been writing sales copy for info product marketers, e-commerce, fashion folks, and a few startups.
Iām in direct marketing and advertising.
(The professional term for this work is Copywriter) ā
Iām also the creator of an info product for kids- āEverybody Imagines ā The 20 Minute Creative Kid Builderā. Check it out ā the kids love it, it has received some great feedback, and itās definitely an easy and beneficial program to bring into childrenās lives.
Iāve learned lately that many people dont know what copywriting is, (hopefully youāre not one of them).
So, sometimes, I call it writing for sales, or sales writing. Itās writing to sell a product/service, or just to get people to take action (Click this, sign up here, read more here, etc. Thatās the call to action that Iām writing to get, and itās what I strive for daily.)
Summing it up, hereās some other notable things about me:
I takes deadlines very seriously when people are waiting.
Iām meticulous about getting stuff done for my clients.
With my free time, Iāve been known to contact old clients to revise their stuff for free ā to improve sales after the factā¦
ā¦and basically thatās about it for now.
Iām in direct marketing and advertising, and I specialize in presells and advertorials.
Contact me if you need help with anything, and I guarantee to do my best!
Thanks, Rick
https://bigvisioncopy.com