The AGNCY

06/17/2026

AWS Summit, where AI and robots are taking over. 🤖

06/11/2026

Thank you to the Practising Law Institute (PLI) for the opportunity to participate in Hot Topics in Advertising Law 2026. The conversation highlighted just how quickly the legal landscape is evolving alongside AI and digital marketing.

Here are our key takeaways: 🔑
- New York’s Synthetic Performer Law now requires clear disclosure when AI is used, with an emphasis on transparency at every stage.
- Brands must carefully structure partnerships and disclosures—compliance is not optional, especially when it comes to endorsements and hashtags.
- FTC endorsement guidelines are being more actively enforced, with a clear priority: protecting consumers through obvious, transparent disclosures.
- AI guardrails, disclosure requirements, and morality clauses for influencers are becoming standard practice.
- Crisis management planning is no longer reactive—teams must be in place before campaigns launch to mitigate risk.
- NIL in the age of AI is evolving rapidly; student-athletes (D1–D3) must register and protect their name, image, and likeness as AI-generated use cases expand.
- Agencies should retain AI prompts and documentation to clarify ownership and protect human contribution in creative work.

Bottom line: Clarity and transparency are no longer best practices, they are legal expectations.

06/08/2026

The AGNCY is proud to debut our first featured ad at Greenwich Polo on Opening Day for our client, Riverside Orthodontics, marking more than a decade as part of the iconic Greenwich Polo community.

05/01/2026

We love helping our clients literally put their business on the map. Thanks to our client Riverside Orthodontics for your incredible partnership. 📍 🗺️

03/11/2026

Thank you so much to Stirista for featuring our fearless CMO in your podcast!:

In this episode of The Marketing Stir, Vincent brings Suzanne Darmory, President and CMO of The AGNCY, on to the pod. Tune in to hear about about her journey from junior copywriter to CMO, her firm’s specialization in “turning people into brands,” and the importance of authentic storytelling.

02/20/2026

What a week. Kicked things off celebrating Lunar New Year with my friends at Lair and wrapped it up with clients in Riverside. Can’t wait to share what The AGNCY has been working on lately. 🎤 📸

12/23/2025

Happy Holidays! What an incredible 2025 for The AGNCY, our best year yet with seven fantastic new clients onboard! Grateful for the partnerships, creativity, and wins that made it all happen. Happy Holidays from our team to yours! 🎄

12/05/2025

An honor for The AGNCY to once again take part in the 2025 ANA International ECHO Awards, with our founder invited back as a judge for the 7th consecutive year this time for Round Two.

Each year, these awards showcase the best of what happens when creativity meets data and strategy meets storytelling. The work judged this season was bold, insightful, and a reminder of how far our industry continues to evolve.

Grateful to the ECHO Awards team for including us in this global celebration of marketing excellence. Always proud to champion big ideas and measurable impact.

12/04/2025

Thank you to The Brand Beat billups for featuring The AGNCY’s Advertising Week takeaways: partnership is the new currency for brand authenticity in the AI era. Brands thrive by teaming with creators, communities, and tech—rooted in human insight for real connections. AI amplifies our creativity, fueling deeper stories at lightning speed.

Suzanne Darmory, President & CMO of The AGNCY, explains how Adweek positioned partnership as the new currency for brand authenticity in the age of AI.

11/26/2025

The AGNCY recently had the honor of celebrating our client, Rockland Rowing Association, at their 4th Annual Gala. We’re deeply grateful to partner with such a passionate community on their recent website relaunch, capturing the spirit, teamwork, and beauty of rowing.