DeanHouston, Inc.

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DeanHouston is a business-first marketing firm that helps growth-minded leaders at technical product and services companies leverage people, data and insights to build brands of enduring value that engage customers and accelerate sustainable growth. DeanHouston is a business-first marketing firm that enables growth-minded leaders steering technical product and services companies to leverage people

, data and insights to build brands of enduring value that engage customers and accelerate sustainable growth. Equipped with a passion for client success, we leverage our unique blend of deep commercial expertise and creative excellence to deliver measurable results for businesses that manufacture greatness every day.

Many industrial manufacturers chase growth by building a new product, but there's a faster path: take what already works...
05/28/2026

Many industrial manufacturers chase growth by building a new product, but there's a faster path: take what already works and point it at a new, growing market.

Right now, five sectors are prime to attack:

📈 Semiconductor & Advanced Electronics Manufacturing
📈 EV Battery & Energy Storage
📈 Data Centers & AI Infrastructure
📈 Water & Wastewater Infrastructure
📈 Food Processing Automation & Packaging

Every industry has its own buyers and its own definition of value. Entering a new market without accounting for that is how good products get ignored.

What it takes:

→ Translating your value prop
→ Building credibility
→ Adapting your go-to-market approach

We just published a deep dive on what it takes to successfully enter these five markets. Check the comments for the link to the latest article by our VP of Content, Eric Hirth.

Good content begins with understanding the nuances of the subject. What’s the conflict? What’s the resolution? The rest ...
05/27/2026

Good content begins with understanding the nuances of the subject. What’s the conflict? What’s the resolution? The rest is just telling a story that the audience will care about.

That’s how DeanHouston Content Writer Alex Virula approaches every project.

What’s keeping B2B companies from growing?We surveyed leaders from across technical and industrial industries to find ou...
05/26/2026

What’s keeping B2B companies from growing?

We surveyed leaders from across technical and industrial industries to find out.

Here are the answers that came up again and again:

⚫ Industry downturns
⚫ Shifting economic conditions
⚫ Hiring challenges
⚫ Lack of marketing budget
⚫ Underresourced teams

Our 2026 Sales + Marketing Trend Report uncovers common challenges and barriers to growth and provides actionable insights your team can implement to overcome them.

Download the full report here: https://bit.ly/4dxAYmS

This Memorial Day, we pause to remember the men and women who made the ultimate sacrifice in service to our country.Thei...
05/25/2026

This Memorial Day, we pause to remember the men and women who made the ultimate sacrifice in service to our country.

Their courage protected our freedoms, making everything we build, create and pursue possible.

At DeanHouston, we’re grateful for those who served and those who continue to serve. Today, we honor their legacy.

Good news! The 2026 Sales + Marketing Trend Report is here, and it’s packed with insights that you can use to guide your...
05/20/2026

Good news!

The 2026 Sales + Marketing Trend Report is here, and it’s packed with insights that you can use to guide your company’s strategy in a changing market and inform better business decisions.

The 2026 Sales + Marketing Trend Report covers:

✔️ AI Use Cases
✔️ Growth Projections & Performance
✔️ The Data Disconnect
✔️ System Silos Across Teams
✔️ CRMs and New Business Development

Download the report to find out what we learned when we analyzed real feedback from sales, marketing and C-suite professionals across key B2B industries.

Access it here: https://bit.ly/4dxAYmS

Big congratulations to our own Jesse Severson on the release of his new novella, Tracks.At DeanHouston, we believe great...
05/18/2026

Big congratulations to our own Jesse Severson on the release of his new novella, Tracks.

At DeanHouston, we believe great storytelling matters — whether it’s helping brands connect with audiences or creating stories that leave a lasting impact. Jesse does both.

Outside his work in B2B marketing and content strategy, Jesse continues to build an impressive body of creative writing spanning crime, thriller and slice-of-life fiction.

Check out Tracks and learn more about Jesse’s work here: https://jesseseverson.com/books/tracks/

Congratulations, Jesse. We’re proud to have such a talented storyteller on the team!

05/13/2026

Your buyers are using generative AI right now… to shortlist suppliers, validate claims and compare solutions.

That means the “first impression” of your brand may happen without a click, and without your sales team in the room.

In this video, our Demand Gen team shares what adoption looks like and what it means for industrial brands that want to stay on the shortlist.

Watch our webinar for more insights: “Leveraging AI-Powered Search.”

https://bit.ly/4bXQUxK 👈

Good food. Better company.Great ideas don’t just happen in meetings; they happen around the table, too.Our Chicago team ...
05/12/2026

Good food. Better company.

Great ideas don’t just happen in meetings; they happen around the table, too.

Our Chicago team took a break to connect, recharge and share a few laughs over lunch. Because strong relationships build stronger work.

We’re excited to welcome Karolina Tarczon to DeanHouston.Karolina joins us as an Accounting Assistant and brings a stron...
05/11/2026

We’re excited to welcome Karolina Tarczon to DeanHouston.

Karolina joins us as an Accounting Assistant and brings a strong background in billing, financial operations and keeping complex processes running smoothly.

At DeanHouston, Karolina will support our financial operations with a focus on:

• Accurate, timely client billing
• Accounts receivable and payment reconciliation
• Accounts payable processing and vendor coordination
• Maintaining clean, audit-ready financial records

Outside of work, Karolina enjoys hiking, staying active at the gym and listening to country music.

Welcome to the team, Karolina. We’re glad you’re here.

What would your ideal 3D product demo include?Using 3D product designs and animations, interactive demos allow prospects...
05/05/2026

What would your ideal 3D product demo include?

Using 3D product designs and animations, interactive demos allow prospects to:

▫️ Examine internal components
▫️ See operational sequences in motion
▫️ Explore configuration options
▫️ Understand real-world applications

The possibilities are endless, and we’d love to help bring your vision to life.

Want to learn more? You can download our Interactive Product Demo Challenge/Solution Guide here: deanhouston.com/guide/interactive-product-demo-challenge_solution-guide

“Search” doesn’t just mean “Google.” What it means to search online has changed, and so has how industrial marketers mea...
05/04/2026

“Search” doesn’t just mean “Google.”

What it means to search online has changed, and so has how industrial marketers measure search performance. DeanHouston Search Engine Manager Rhys O’Brien shares how a search strategy that understands life in 2026 can be the difference between getting qualified leads and wasting time and money on people who aren’t the right fit for your product.

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525 Scott Street, Suite 201
Covington, KY
41011

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