DeanHouston, Inc.

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DeanHouston is a business-first marketing firm that helps growth-minded leaders at technical product and services companies leverage people, data and insights to build brands of enduring value that engage customers and accelerate sustainable growth. DeanHouston is a business-first marketing firm that enables growth-minded leaders steering technical product and services companies to leverage people, data and insights to build brands of enduring value that engage customers and accelerate sustainable growth. Equipped with a passion for client success, we leverage our unique blend of deep commercial expertise and creative excellence to deliver measurable results for businesses that manufacture greatness every day.

Manufacturers are constantly looking for ways to improve quality, eliminate inefficiencies and optimize performance on t...
08/06/2026

Manufacturers are constantly looking for ways to improve quality, eliminate inefficiencies and optimize performance on the production floor.

So why should your website be any different?

If your website hasn't evolved in years, it could be creating friction in the buying journey and costing you qualified opportunities.

In our latest blog, we explore why continuous improvement shouldn't stop at your operations — it should extend to your digital presence, too.

👉 Read the blog: https://www.deanhouston.com/blogs/why-your-website-isnt-generating-qualified-leads

Everyone is talking about AI.B2B manufacturers are using it to improve operations, support engineering, create content a...
08/03/2026

Everyone is talking about AI.

B2B manufacturers are using it to improve operations, support engineering, create content and help sales teams work more efficiently. Those are all smart investments.

But here's the question that matters: What happens when every one of your competitors has access to the same technology?

At that point, AI is no longer your competitive advantage. Your people are.

The engineers who solve complex problems. The sales teams that understand customer challenges. The technical experts whose experience an algorithm can't replicate.

The manufacturers that win in the years ahead won't simply use AI better than everyone else. They'll use it to amplify the expertise already within their organization.

That's the difference customers will remember.

Read our latest blog: Every B2B Manufacturer Has AI. Your Expertise Is What Wins Customers.

It's a simple statement by Justin Kees, but it's one many industrial manufacturers overlook.If your website is getting t...
07/31/2026

It's a simple statement by Justin Kees, but it's one many industrial manufacturers overlook.

If your website is getting traffic but not generating qualified leads, the problem may not be your products or your marketing budget. It may be that your website isn't answering the questions today's buyers are asking.

In our latest blog, we explore why manufacturing websites often fall short — and what marketing and sales leaders can do to turn them into powerful business development tools.

👉 Read the blog: https://www.deanhouston.com/blogs/why-your-website-isnt-generating-qualified-leads

It’s , and the Chicago office has been lucky enough to have Emilee Sullivan intern with us over the summer. Eager to le...
07/30/2026

It’s , and the Chicago office has been lucky enough to have Emilee Sullivan intern with us over the summer. Eager to learn about different aspects of agency life, Emilee has been a great teammate, and we hope it’s been a valuable experience for her heading into her senior year at Ohio University.

07/29/2026

Buyers don’t search like marketers optimize. They search like humans.

That’s why conversational AI queries are changing the rules: longer questions, more context and stronger intent.

Here’s a real example of conversational AI search and how human-style queries surface relevant results.

Looking for more insights on optimizing for conversational and AI-powered search? Watch our webinar here: https://bit.ly/4bXQUxK

Congratulations, Alex! 👏Please join us in congratulating Alex Virula on his promotion to Senior Content Marketing Writer...
07/28/2026

Congratulations, Alex! 👏

Please join us in congratulating Alex Virula on his promotion to Senior Content Marketing Writer.

Since joining DeanHouston, Alex has become a trusted creative partner for both clients and colleagues. From developing strategic content for clients to expanding his expertise into social media and video production, he's consistently demonstrated a commitment to learning, collaboration and delivering exceptional work.

Alex's versatility, creativity and dedication to helping our clients succeed have made him an invaluable member of our Content team. This promotion recognizes the impact he's made — and we're excited to see what comes next.

Congratulations on this well-earned achievement, Alex!

07/24/2026

Our creative team is reimagining what a showreel can be. Here’s a behind-the-scenes look at some of the B-roll captured in our Chicago office.

Stay tuned for the full showreel, featuring our latest creative work — coming soon!

Creating something from nothing takes both technical skill and creativity. In 3D design, understanding how things work i...
07/23/2026

Creating something from nothing takes both technical skill and creativity. In 3D design, understanding how things work is just as important as visually bringing them to life.

That’s how DeanHouston 3D Designer Andy Speidel turns complex ideas into visuals that help clients connect with their target audience.

Some of the best work our people do shows up outside 9-5.Passions outside of work make for a more well-rounded person, s...
07/22/2026

Some of the best work our people do shows up outside 9-5.

Passions outside of work make for a more well-rounded person, so we celebrate some of these non-work accomplishments from DHers this year.

We’re proud to work alongside folks whose interests extend beyond the office walls.

Technical buyers are changing the way they research, evaluate and purchase solutions.That means manufacturers need agenc...
07/21/2026

Technical buyers are changing the way they research, evaluate and purchase solutions.

That means manufacturers need agency partners who can do more than execute tactics. They need partners who understand complex products, multiple buying stakeholders, AI-driven search, data integration and growth strategy.

Does your current agency check all the boxes?

Explore the 5 questions that can help you evaluate your next marketing partner.

Read the blog: https://www.deanhouston.com/blogs/industrial-leaders-guide-to-choosing-a-b2b-marketing-agency

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525 Scott Street, Suite 201
Covington, KY
41011

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