05/07/2026
What has Durham been doing? No clue, other than just cooking on what’s next in beauty and personal care. For the 7th year in a row, the studio has conceptualized, copy-written, designed, and executed across naming, strategy and positioning for a traveling portfolio of brands that need no introduction. BEAUTYNEXUS transforms a broad portfolio into a connected experience where innovation, identity, and immersion converge. The studio crafted over 75+ unique pieces of branded collateral, creating a unifying identity that could support multiple brands and scale across the digitally immersive environment. The depth of this project can’t see the full light in the dark aesthetic but trust us the 1,491 hours of time spent on this one goes heavy and deep.