05/29/2026
Check out our article in Woodall's Campground Magazine about customer retention in the camping industry.
Unless you’ve been living under a rock, you know the economy — and by extension, the camping industry — has been living through some tough times. The post-COVID bump is in the rearview mirror and businesses are discovering that long-term growth is not built solely on attracting new customers.
Instead, the most profitable and sustainable companies are going to be those that master repeat and referral business.
In broad strokes, current research shows that businesses — no matter the industry — focusing on repeat customers consistently outperform competitors that rely heavily on constant customer acquisition. Like anything else, print and digital advertising costs are rising and consumers are becoming more selective.
