03/14/2016
South Africa's Bizcommunity.com reports on the recent Programmatic Summit in Cape Town with featured speaker Steven Kaufman, EVP Integrated Media at sister agency AUDIENCEX.
Programmatic's not just something for digital nerds in the US to worry about - it's already creeping into TV, OOH and radio's media buying models, right here, right now, and will not be stopped by the rise of ad blockers...