05/21/2026
is inviting women to come clean!
“It’s Time to Get Honest” is rooted in a simple insight: brands (and the general population) treat bathroom talk as taboo for women, but the reality is, women share openly with each other when it comes to their bodies. Conversations around p**p, periods, and overall vaginal health are already happening—openly and honestly—between friends, in group chats, and across social platforms. 💩
In fact, a recent survey indicates that female friends are the number one confidant for women across the board. This new campaign meets that reality head-on—when you confront embarrassing topics out loud, you shatter the taboos around them.
That’s why Honest has taken to the streets and social feeds, and has even created an entire newspaper to help spread the word. “The Toilet Paper” covers everything from a Panty Horoscope to Bathroom Politics (ask us how to get your hands on one at ).
We’re just getting rolling with The Toilet Paper, so stay tuned for a closer look! 🧻👀 In the meantime, got any bathroom stories for us?