Kelton Kelton Global is now a Material Company. We have united with our nine sister agencies under one bran

Kelton Global is a research consultancy that transforms rich insights into actionable strategic plans. Kelton integrates market research, cultural insights, branding, communications, and design to move brands confidently into the future. With offices in Los Angeles, Chicago, New York, and London, Kelton is proud to work with more than 100 of the Fortune 500 companies and thousands of other well-loved brands.

06/29/2022

After several years in the making – Kelton Global is officially now Material. We’re excited to share our NEW brand, NEW look, and invite you to follow us on our NEW Material page here:

Download our new eBook to learn the universal truths about fandom that brands should consider to improve loyalty and dri...
07/01/2021

Download our new eBook to learn the universal truths about fandom that brands should consider to improve loyalty and drive deeper engagement: https://bit.ly/3jvcJv3

To reflect on Juneteenth and its significance in the context of this last year, we sat down with some of our Material em...
06/19/2021

To reflect on Juneteenth and its significance in the context of this last year, we sat down with some of our Material employees to discuss the personal stories and philosophies they bring to their teams and their work: https://bit.ly/3cPAidS

06/16/2021

We're excited to announce our Brand Design team in Austin has brought home two Silver National ADDYs for longtime partners UPS and their campaign. Check out the amazing work here: https://bit.ly/3xqLYf4

Huge congrats to Zander Lurie and the entire SurveyMonkey team on launching their new brand, Momentive! Here’s how the n...
06/09/2021

Huge congrats to Zander Lurie and the entire SurveyMonkey team on launching their new brand, Momentive! Here’s how the new brand name and strategy came to life:

Today, the company is announcing plans to relaunch under the new name Momentive, which will become both the parent company and the brand for SurveyMonkey’s growing enterprise business.

06/02/2021

We are proud this month and every month of our incredible LGBTQ+ community at Material. We celebrate and remember the Stonewall demonstrators, Black trans activists, countless trailblazers, and allies who have fought and continue to fight for a more equitable world.

Download our white paper to learn the five-step process we use to deliver transformational CX results: https://bit.ly/3f...
05/28/2021

Download our white paper to learn the five-step process we use to deliver transformational CX results: https://bit.ly/3fQx4Yf

Here's how to amplify the power of your franchise to nurture fandom & create brand growth:  https://bit.ly/3wDTRNH
05/27/2021

Here's how to amplify the power of your franchise to nurture fandom & create brand growth: https://bit.ly/3wDTRNH

We’re honored that Aruliden, a Material Company, has also won the People’s Voice Webby award for their Portrait series p...
05/21/2021

We’re honored that Aruliden, a Material Company, has also won the People’s Voice Webby award for their Portrait series produced with NYC & Company, as part of the city’s revitalization project. Find out more about Aruliden’s work for New York City by visiting their case study: https://bit.ly/3tZuQuN

We are honored that T3, a Material Company, received a Webby People’s Voice Award for their amazing Free Mom Hugs video ...
05/20/2021

We are honored that T3, a Material Company, received a Webby People’s Voice Award for their amazing Free Mom Hugs video for UPS' "Wishes Delivered" campaign. You can check out the amazing work and the rest of the campaign here: https://bit.ly/3fqCZmE

After last year’s social justice protests, most brands issued diversity statements, but many are still struggling to tra...
05/18/2021

After last year’s social justice protests, most brands issued diversity statements, but many are still struggling to translate good intentions into meaningful action. We offer some concrete advice in our new ebook:

Learn how identity plays a role in consumer identity and how identity research can help you fulfill your company's commitment to DE&I.

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