Liz Marie Strategy

Liz Marie Strategy Branding for Badass Small Businesses! I help women and BIPOC entrepreneurs overcome chaos + level-

sunshine+palm trees+tattoos+messy blonde+winged liner+gap teeth+gold jewelry
04/09/2022

sunshine+palm trees+tattoos+messy blonde+winged liner+gap teeth+gold jewelry

“You’re not cheap.” That’s what a lovely young business owner told me on a call yesterday. When I began to explain, he c...
03/03/2022

“You’re not cheap.” That’s what a lovely young business owner told me on a call yesterday. When I began to explain, he clarified that he meant this as a compliment. Having found me on a video on “how to look expensive”, he recognized my own rates were proof that branding works.

But there’s a bigger story:

I spent 10 years in an agency where a brand identity might run you $40k— not the $4,800 I charge. I spent 2 years as Creative Director at a business that didn’t even blink at the $400/hr rates for the marketing company they hired. Not cheap.

When I started my own business, I thought that’s how branding and design had to be. I was an elitist. I was prioritizing my ego over what the client really needed. “If you don’t spend 40 hours obsessing over every detail of a logo, how do you know it’s good?”

But I realized that the people I want to help don’t need a 40-hour logo. Nor can they afford it. (And if they could, they’d probably be better served spending most of that money elsewhere in their business!)

I refuse to gatekeep good branding. Because branding is a tool for making money. And the people who need money most, usually can’t afford it.

So while I might make a lot more money myself working with the big businesses with the big budgets, I get more fulfillment helping the small businesses punch above their weight.

And even for them, sometimes “I’m not cheap”. So I create as much free content as I can, because I want you to grow with or without me. The more people I can help the better. If my YouTube videos give you enough guidance to start making money, that’s a fu***ng win.

And if you want to hire me to take it to the next level when you eventually do have the budget… well, that’s great too. :)

[new video at the link in bio]

Office goals 🌞
02/11/2022

Office goals 🌞

02/07/2022

Monday Message: have faith and don’t give up

Just a day in the super glamorous life of a brand strategist 💁🏼‍♀️S**E! Get the *real* behind the scenes of my life and ...
01/18/2022

Just a day in the super glamorous life of a brand strategist 💁🏼‍♀️

S**E! Get the *real* behind the scenes of my life and my business in my latest YouTube video!

A boss, a (note)book and a beach! My word for 2022 is DISCOVERY. What’s yours?
01/03/2022

A boss, a (note)book and a beach!

My word for 2022 is DISCOVERY. What’s yours?

I had huge plans & lots of goals for the end of 2021… until I realized I was a depressed/anxious mess and I immediately ...
12/02/2021

I had huge plans & lots of goals for the end of 2021… until I realized I was a depressed/anxious mess and I immediately stopped all of them.

I’ve been spending my time:

👍 Doing a good job for my clients and leaving it at that
👎 Saying no to doing more
🪐 Giving myself space to not think about what’s next
😴 Getting used to new meds that help a lot but make me sleepy af
🤮 Chilling out on social media bc it felt icky
🏺Spending hours at the pottery studio
🏋🏼‍♀️ Lifting heavy ish s**t again
❤️ Leaning into my passions
⚖️ Having a lot more balance

And it’s helping.

But I still trip up sometimes and think I should be “grinding” more for some vision of success I may not even want. I still worry if I’m ever going to make “enough” money to validate my efforts. I still question if I’m a “real” business owner if I’m not sacrificing and scheming and striving all the time.

I’m figuring out who I am if I choose “good enough” plus healthy/happy over overachieving for the sake of it.

So, while I usually host a year-end goal-setting session, this year, I’d rather spend that time and energy just being in the moment for a while. ⚡️✨

Spread the word ⚡️[link in bio]
09/23/2021

Spread the word ⚡️
[link in bio]

In branding and in humans.Instead, strive for effective, unique, resonant and above all else, true to yourself.---
08/25/2021

In branding and in humans.

Instead, strive for effective, unique, resonant and above all else, true to yourself.
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08/18/2021

How did we come up with the concept for ? Get the REAL story behind the whole process, from the dream, the investment, the brand + the Reno!

Check out the full video on YouTube!
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08/13/2021

MONEY IS POWER. So my biz owner friends, let's talk about how branding makes you more of it.

Check out the full video on YouTube!

Now is all we have.
08/12/2021

Now is all we have.

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Culver City, CA

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