La Tienda

12/22/2025

12/18/2025

Hispanic consumers aren’t outliers in holiday shopping trends. They’re amplifying what we see across the market. According to , 82% of Hispanic shoppers plan to blend online and in-store trips this season, matching overall omnichannel behavior. A homemade meal followed by same-day delivery. Mobile first. Value focused. Loyalty driven. When brands show up both modern and familiar, this audience responds with trust and repeat spend.

12/17/2025

For many Hispanic households, holiday streaming equals quality family time. The classics play. New Spanish-language specials drop. Tías laugh in the kitchen while cousins binge something everyone claims they’ve already seen. reports in its “State of Play" report that Hispanic audiences spend 56% of total TV time on streaming, more than any other U.S. segment. And during the holidays, that number climbs as co-viewing turns into a cultural ritual.

12/16/2025

Hispanic shoppers often maintain strong loyalty to independent stores (“tiendas”) that reflect cultural identity and community ties. For example, one study found Latino customers shop more frequently at small independent stores than at big-box stores. So listen up brands…partnering with local independents or creating localized micro-retail experiences can be a strategic entry point into Hispanic communities. 🛍️ 🛒 🏬

12/11/2025

Among the cultural moments brands overlook while flooding feeds with holiday content is December 12, Día de la Virgen de Guadalupe. It’s not a commercial holiday, but it’s one of the most emotionally resonant days in Hispanic culture. For marketers, knowing the cultural rhythm is as important as knowing the media plan. Respect the moment and you’ll earn attention the right way. 🛐 🙏🏽 📿

12/10/2025

For many Hispanic families, the holidays don’t wrap on December 25. They crescendo up to January 6 for Día de los Reyes Magos, another occasion in which gifts, family time, and tradition take center stage.

Collage Group’s 2024 Hispanic Holidays Study finds that nearly 70% of Hispanic consumers honor the day, which means the season’s emotional and commercial energy stays high well past Christmas. Smart brands don’t shut down their holiday strategies on New Year's Eve. Because when the story continues, so does the spending. 🤴🤴🤴

12/09/2025

Spotted today in Santiago! 🇨🇱 “Ho Ho Hola” is a clever way to usher in Christmas and a reminder that bilingual creative isn’t only for U.S. Hispanic targeting.

In Chile, tapped into a truth global marketers sometimes miss: language fluidity is a cultural norm across much of Latin America. English is woven into everyday life, memes, humor, and aspiration. So a bilingual holiday line doesn’t feel forced or out of place, it feels modern.

If your holiday campaign has the range to travel from Los Angeles to Santiago without losing its charm, you’re doing it right.

12/04/2025

Bilingual campaigns resonate, but what really drives engagement is tone. Hispanic audiences respond to warmth, respect, and shared humor more than to simple translation. A campaign can be in Spanish and still feel cold, or in English and feel completely authentic. It’s not about the language you speak, but the way you sound when you speak it. 🗣️ 🤗 😉

12/03/2025

For many Hispanic households, gift buying isn’t a solo experience. It’s a team sport. Families browse together, go back and forth in the WhatsApp chat, and treat the decision itself like part of the celebration. If you’re targeting “the Hispanic shopper” you have to think in plural. Shared decision-making is how the culture shops.

12/02/2025

Using culturally relevant humor in marketing is powerful, but it isn’t one-size-fits-todos. Just being Hispanic or speaking Spanish doesn’t guarantee the same jokes will land. Inside jokes, regional slang, local customs, even the rhythm of the punchline vary wildly across Mexican, Puerto Rican, Dominican, Colombian, Central American, and South American audiences.

Smart brands don’t guess. They test. They pressure-check culturally authentic creative early with the people they want to reach. Translation alone won’t cut it. Insight will. 🎭🤣😂

11/25/2025

In a national survey by CNBC, 29% of Hispanic small business owners said Small Business Saturday (SBS) is their most important shopping holiday, compared to 16% of Non-Hispanic owners. Sábado Gigante indeed.

With Hispanics accounting for 14.5% of U.S. business owners (more than 5M firms including non-employers), the SBS ripple effect spreads across one of the fastest-growing segments in the country. And with shoppers spending roughly $17B at small businesses, the upside here is structural as much as it's seasonal.

11/24/2025

Hispanic shoppers are young, mobile first, and culturally fluid. They toggle between English and Spanish news, feeds, and reviews, and 30% of their spend is already online. That’s your cue. Black Friday wins won’t come from just bigger banners. They'll come from bilingual creative, frictionless phone checkout, and deals built for the scroll. 🛍️ 🎁