South Dade Digital

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Cutler Bay, FL
South Dade Digital

Providing digital solutions for small businesses with the power of Facebook and Instagram ads

03/31/2021

Running digital ads for your business should be used as part of a long-term strategy - not as a make-money-quick strategy! 💡

It can be tempting for business owners to want to run an ad campaign for a short period of time and want a huge return at the end of that period...but an effective ad campaign should be measured based on the business as a whole (comparing this month's sales to last month's sales, for example), and not based on smaller sales goals.

📈 Running digital ads are similar to investing in the stock market: prices for ads can go up or down based on a variety of factors, such as the number of people on that platform that day, types of audiences being targeted, etc. It's always best to run ads for a longer time period (we usually recommend 1-3 months depending on what your business goals are) in order to be able to see how they perform and to truly be able to measure their effectiveness.

If you have a long-term business strategy you want to set into motion, digital ads may be a cost-effective solution. Book your FREE consultation with me to see how we can turn those goals into action!

03/29/2021

How can you use social media ads to generate leads for your business?

🌟 Start with a core offer - The easiest way to start generating leads is to offer a lead magnet to your audience in exchange for their basic contact information like their name, email address and phone number. This will make it easier to follow up with them.

🌟 Provide a path to the sale - The moment someone opts into something you offer is the moment their attention is focused fully on you as the solution. Take advantage of that and show them the next step in the sales process.

🌟 Follow up with warm leads who don't convert - This is where remarketing comes in! Target your warm leads with retargeted ads that remind them of your offer, and how it can help them.

This might seem overwhelming to a small business owner, but that's why you should let an expert handle your digital ads so that you can focus on your business.

Schedule your FREE intro consultation today at calendly.com/southdadedigital.

03/26/2021

Cheers to the last Friday in March! What are some of the goals that you've crushed this month? ✨

03/24/2021

Let's talk about GOALS. 🎯

Goals are an essential part of any small business. You need to know exactly what you want your business to achieve in order to be able to get there. At South Dade Digital, we work closely with you to pinpoint those goals, and set up a coordinated strategy to help you get there.

You've got goals, and we've got the strategy to get you there! ✨
DM us or click the link in bio to set up your FREE introductory session so we can get your customized strategy started.

03/22/2021

Make it a great week! ✨🎉✨

03/19/2021

We're wrapping up our mini-lessons on digital marketing terms this week!

✏️ Click-Through Rate (CTR) - The rate at which someone who sees your ad clicks on it.
An ad's CTR can be calculated by dividing the number of clicks by number of impressions.

Interested in learning more? Contact us for a FREE intro session today!

03/17/2021

ICYMI: We're highlighting some of our favorite digital marketing terms this week!

✏️ Frequency - The average number of times your audience saw your ad.

Frequency is typically calculated by dividing the number of impressions and number of reach.

Contact us today to learn more about how we can make digital ads work for your business!

03/15/2021

This week, we'll be highlighting some important terms you should know when it comes to digital marketing.

✏️ Reach: the number of unique people who saw your advertising.

Reach is an important metric to use if your goal is to build brand awareness, but it's often mistaken for...

✏️ Impressions: a count of how many times your ad was served to (viewed) by your target audience. Impressions differ than reach because they include duplicate ads, while reach refers to unique views.

Want to learn more? Contact us today!

03/12/2021

SEO & SEM. They're popular terms - but what do they mean, and how can it benefit your business?

🌟 Search Engine Optimization - optimizations made to your website in order for it to show up higher organically (not paid) in search results. Can be pretty complex - number of variables that go into how high you show in a search result.

🌟 Search Engine Marketing - Refers to paid search ads. These are the top results you see when searching with [Ad] next to them. Unless you have a ton of traffic coming to your website already, have had a website up and running for a while, and have had a high quality site with great content that is updated frequently, to make the biggest impact you'd probably want to invest in SEM vs SEO.

🌟 Search ads (SEM) are especially useful for local business and services, because if someone is searching for something they are already in the market for it!

Want to learn more about how SEM can help your business? Contact us for a FREE intro session today!

03/10/2021

Running digital ads is very different from "boosting" your social media posts.

✨ "Boosting" a post encourages people to engage (like, comment, share) with that particular post. So if you're boosting a post with hopes to drive traffic to your website, increase in-store sales, gain more fans, grow your e-mail list, build awareness about your business with new people, etc., you probably won't achieve the desired outcome.

✨ Based on the objective of a particular campaign, Facebook will show that ad to people who are most likely to take that action. So if your goal is to attract new clients, for example, boosting that post won't be effective because Facebook/Instagram will be placing that boosted post in front of people with the objective of liking, commenting or sharing that post (instead of taking the action that you want them to take).

Have more questions about boosting posts vs. running targeted ad campaigns? Book a FREE call with me at calendly.com/southdadedigital.
✨💌✨

03/08/2021

Some fresh inspiration for your week! 🌟 What small task are you accomplishing today to get to your larger goal?

03/06/2021

I hear you -- you might be thinking that you just don't have the budget to dedicate to social media ads. Why would you pay for ads when you could post original content and directly engage with your audience? Simply put: you can't afford not to.

🌟 Digital ads help you increase sales. 61% of businesses that advertise on social media report a positive impact on their revenue growth.

Interested in learning more? Let's chat! Slide into our DMs or book a FREE call at calendly.com/southdadedigital. 💌

Address

Cutler Bay, FL
33157,33189

Website

http://www.southdadedigital.com/

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