07/21/2026
Helping a new founder find their voice is the pinnacle of creative work (imo)
It’s another thing doing that for your husband!
This is why I started Bspace. To help small brands find their positioning, image, voice, and confidence. The locally owned and operated, unglamorous-but-essential, service businesses that are the backbone of our economy.
I’ve never reached “flow state” quite like designing this nostalgic, retro brand and writing the website for the person I know best. This joins the list of top 5 projects (and people) I’m most proud of.
It takes a lot to go out on your own and I was lucky to get a front-row seat to this business taking shape.
Together we crafted a non-typical service business brand. It’s full of personality. Because guys with trucks deserve distinctive brands too. That’s how they become crews with fleets.
Take a peek… and then take a beat. Call Nick’s! exterior_cleaning 🔫💦
